---
title: "Fidelity Life: search popularity and Share of Search in New Zealand"
description: "A New Zealand life insurer offering life, trauma, income protection, and mortgage cover. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/fidelity-life"
publisher: "Brandwave"
---

# Fidelity Life: search popularity and Share of Search in New Zealand

A New Zealand life insurer offering life, trauma, income protection, and mortgage cover. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Fidelity Life
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among life insurers**: 8.3%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| life insurers | 4 | 8.3% | 4K |

- [New Zealand life insurers](/demand/nz/categories/nz-life-insurers)

## How has branded search demand for Fidelity Life changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Fidelity Life in New Zealand held steady at 4K.
- Across the 11 months ending August 2026, Fidelity Life’s estimated Share of Search among life insurers in New Zealand decreased from 8.9% to 8.3%.
- Across the 11 months ending August 2026, Fidelity Life’s estimated Share of Search among life insurers in New Zealand peaked at 9.8% in June 2026 and was lowest at 8.3% in January 2026.

## How did search popularity change for New Zealand life insurers in August 2026?

- In August 2026, AIA gained estimated Share of Search among life insurers in New Zealand, from 44.2% to 46%.
- In August 2026, Chubb Life lost estimated Share of Search among life insurers in New Zealand, from 11.6% to 11.1%.
- Asteron Life’s estimated Share of Search among life insurers in New Zealand has lost ground for 3 months in a row, from 9.4% to 7.4% in August 2026.
- Estimated monthly branded searches for Pinnacle Life in New Zealand rose 30.5% over 11 measured months, from 1.1K to 1.4K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | life insurers | 4K | 8.9% | 4 |
| Nov 2025 | life insurers | 3.9K | 9.6% | 4 |
| Dec 2025 | life insurers | 2.8K | 8.6% | 4 |
| Jan 2026 | life insurers | 3.3K | 8.3% | 4 |
| Feb 2026 | life insurers | 4K | 9.3% | 4 |
| Mar 2026 | life insurers | 4.7K | 9.7% | 4 |
| Apr 2026 | life insurers | 3.9K | 8.6% | 4 |
| May 2026 | life insurers | 3.9K | 8.4% | 5 |
| Jun 2026 | life insurers | 4.6K | 9.8% | 4 |
| Jul 2026 | life insurers | 4K | 8.6% | 4 |
| Aug 2026 | life insurers | 4K | 8.3% | 4 |
| Sep 2026 | life insurers | — | — | — |

## How is Fidelity Life measured?

Brandwave collects information about searches that people make online using Fidelity Life’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “Fidelity Life”
- “fidelity life auckland”
- “fidelity life cover”
- “fidelity life income protection”
- “fidelity life insurance”
- “fidelity life insurance new zealand”
- “fidelity life insurance nz”
- “fidelity life new zealand”
- “fidelity life nz”
- “fidelity life trauma cover”
- “life insurance fidelity”

## Which life insurers compete with Fidelity Life?

- [AIA](/demand/nz/brands/aia): Head-to-head: /demand/nz/compare/aia-vs-fidelity-life
- [Partners Life](/demand/nz/brands/partners-life): Head-to-head: /demand/nz/compare/fidelity-life-vs-partners-life
- [Chubb Life](/demand/nz/brands/chubb-life): Head-to-head: /demand/nz/compare/chubb-life-vs-fidelity-life
- [Asteron Life](/demand/nz/brands/asteron-life): Head-to-head: /demand/nz/compare/asteron-life-vs-fidelity-life
- [Resolution Life](/demand/nz/brands/resolution-life): Head-to-head: /demand/nz/compare/fidelity-life-vs-resolution-life
- [Pinnacle Life](/demand/nz/brands/pinnacle-life)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Fidelity Life: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/fidelity-life

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/fidelity-life. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.