--- title: "Fiat: search popularity and Share of Search in New Zealand" description: "FIAT is an automotive marque sought by New Zealand drivers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/fiat" publisher: "Brandwave" --- # Fiat: search popularity and Share of Search in New Zealand FIAT is an automotive marque sought by New Zealand drivers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Fiat - **Market**: New Zealand - **Measured month**: Aug 2026 - **Share of Search among car brands**: 0.37% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Car brands | 53 | 0.37% | 4.6K | - [Car brands](/demand/nz/categories/nz-car-brands) ## How has branded search demand for Fiat changed in New Zealand over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Fiat in New Zealand fell from 5K to 4.6K. - Across the 11 months ending August 2026, Fiat fell from 48th to 53rd among car brands in New Zealand. ## How did search popularity change for New Zealand car brands in August 2026? - Mazda’s estimated Share of Search among car brands in New Zealand has gained ground for 3 months in a row, from 3.6% to 4.2% in August 2026. - In August 2026, Jaguar rose from 39th to 28th among car brands in New Zealand. - In August 2026, Geely rose from 40th to 31st among car brands in New Zealand. - In August 2026, LDV rose from 56th to 48th among car brands in New Zealand. - In August 2026, Skoda rose from 37th to 29th among car brands in New Zealand. - In August 2026, Denza rose from 45th to 38th among car brands in New Zealand. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Car brands | 5K | 0.4% | 48 | | Nov 2025 | Car brands | 5K | 0.42% | 49 | | Dec 2025 | Car brands | 4.7K | 0.42% | 49 | | Jan 2026 | Car brands | 5K | 0.38% | 49 | | Feb 2026 | Car brands | 4.7K | 0.39% | 50 | | Mar 2026 | Car brands | 6K | 0.4% | 48 | | Apr 2026 | Car brands | 4.9K | 0.37% | 51 | | May 2026 | Car brands | 5.1K | 0.39% | 50 | | Jun 2026 | Car brands | 4.2K | 0.35% | 55 | | Jul 2026 | Car brands | 8.9K | 0.76% | 35 | | Aug 2026 | Car brands | 4.6K | 0.37% | 53 | | Sep 2026 | Car brands | — | — | — | ## How is Fiat measured? Brandwave collects information about searches that people make online using Fiat’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “fiat” - “fiat 500” - “fiat 500e” - “fiat car” - “fiat cars” - “fiat ducato” - “fiat new zealand” - “fiat nz” - “fiat panda” ## Which car brands compete with Fiat? - [Toyota](/demand/nz/brands/toyota) - [Mitsubishi](/demand/nz/brands/mitsubishi) - [BYD](/demand/nz/brands/byd) - [Ford](/demand/nz/brands/ford) - [Mazda](/demand/nz/brands/mazda) - [Honda](/demand/nz/brands/honda) - [Tesla](/demand/nz/brands/tesla) - [Kia](/demand/nz/brands/kia) - [Nissan](/demand/nz/brands/nissan) - [BMW](/demand/nz/brands/bmw) - [Subaru](/demand/nz/brands/subaru) - [Volkswagen](/demand/nz/brands/volkswagen) - [Audi](/demand/nz/brands/audi) - [Mercedes-Benz](/demand/nz/brands/mercedes-benz) - [Suzuki](/demand/nz/brands/suzuki) - [Hyundai](/demand/nz/brands/hyundai) - [Porsche](/demand/nz/brands/porsche) - [Lamborghini](/demand/nz/brands/lamborghini) - [Zeekr](/demand/nz/brands/zeekr) - [Land Rover](/demand/nz/brands/land-rover) - [Lexus](/demand/nz/brands/lexus) - [Holden](/demand/nz/brands/holden) - [Jaecoo](/demand/nz/brands/jaecoo) - [GWM](/demand/nz/brands/gwm) - [Jeep](/demand/nz/brands/jeep) - [Ferrari](/demand/nz/brands/ferrari) - [Aston Martin](/demand/nz/brands/aston-martin) - [Jaguar](/demand/nz/brands/jaguar) - [Skoda](/demand/nz/brands/skoda) - [Chery](/demand/nz/brands/chery) - [Geely](/demand/nz/brands/geely) - [Volvo](/demand/nz/brands/volvo) - [Mclaren](/demand/nz/brands/mclaren) - [Dodge](/demand/nz/brands/dodge) - [Rolls-Royce](/demand/nz/brands/rolls-royce) - [Haval](/demand/nz/brands/haval) - [MG](/demand/nz/brands/mg) - [Denza](/demand/nz/brands/denza) - [Leapmotor](/demand/nz/brands/leapmotor) - [Peugeot](/demand/nz/brands/peugeot) - [Isuzu](/demand/nz/brands/isuzu) - [Cupra](/demand/nz/brands/cupra) - [XPENG](/demand/nz/brands/xpeng) - [Chevrolet](/demand/nz/brands/chevrolet) - [MINI](/demand/nz/brands/mini) - [Dongfeng](/demand/nz/brands/dongfeng) - [Polestar](/demand/nz/brands/polestar) - [LDV](/demand/nz/brands/ldv) - [Mahindra](/demand/nz/brands/mahindra) - [Bentley](/demand/nz/brands/bentley): Head-to-head: /demand/nz/compare/bentley-vs-fiat - [Cadillac](/demand/nz/brands/cadillac): Head-to-head: /demand/nz/compare/cadillac-vs-fiat - [Alfa Romeo](/demand/nz/brands/alfa-romeo): Head-to-head: /demand/nz/compare/alfa-romeo-vs-fiat - [Maserati](/demand/nz/brands/maserati): Head-to-head: /demand/nz/compare/fiat-vs-maserati - [GMC](/demand/nz/brands/gmc): Head-to-head: /demand/nz/compare/fiat-vs-gmc - [KGM](/demand/nz/brands/kgm) - [Daihatsu](/demand/nz/brands/daihatsu) - [Lotus](/demand/nz/brands/lotus) - [Chrysler](/demand/nz/brands/chrysler) - [Infiniti](/demand/nz/brands/infiniti) - [Genesis](/demand/nz/brands/genesis) - [Renault](/demand/nz/brands/renault) - [Citroen](/demand/nz/brands/citroen) - [Tank](/demand/nz/brands/tank) - [Datsun](/demand/nz/brands/datsun) - [RAM](/demand/nz/brands/ram) - [Smart](/demand/nz/brands/smart) - [Hummer](/demand/nz/brands/hummer) - [Ineos](/demand/nz/brands/ineos) - [Opel](/demand/nz/brands/opel) - [Abarth](/demand/nz/brands/abarth) - [Saab](/demand/nz/brands/saab) - [TVR](/demand/nz/brands/tvr) - [Seat](/demand/nz/brands/seat) - [Morgan](/demand/nz/brands/morgan) - [Ora](/demand/nz/brands/ora) - [Caterham](/demand/nz/brands/caterham) - [Jac](/demand/nz/brands/jac) - [Lada](/demand/nz/brands/lada) - [Lincoln](/demand/nz/brands/lincoln) - [Alpine](/demand/nz/brands/alpine) - [DS](/demand/nz/brands/ds) - [Plymouth](/demand/nz/brands/plymouth) - [Rover](/demand/nz/brands/rover) - [Austin](/demand/nz/brands/austin) - [Proton](/demand/nz/brands/proton) - [Pontiac](/demand/nz/brands/pontiac) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Fiat: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/fiat This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/fiat. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.