---
title: "Fi: search popularity and Share of Search in New Zealand"
description: "Fi offers GPS trackers and collars for dogs. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/fi-dog-collar"
publisher: "Brandwave"
---

# Fi: search popularity and Share of Search in New Zealand

Fi offers GPS trackers and collars for dogs. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Fi
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among pet GPS tracker brands**: 0.04%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Pet GPS tracker brands | 4 | 0.04% | 30 |

- [Pet GPS tracker brands](/demand/nz/categories/nz-pet-gps-trackers)

## How has branded search demand for Fi changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Fi in New Zealand fell from 40 to 30.
- Across the 11 months ending August 2026, Fi’s estimated Share of Search among pet GPS tracker brands in New Zealand held steady, from 0.06% to 0.04%.

## How did search popularity change for New Zealand pet GPS tracker brands in August 2026?

- In August 2026, Garmin gained estimated Share of Search among pet GPS tracker brands in New Zealand, from 79.3% to 83.3%.
- In August 2026, Apple AirTag lost estimated Share of Search among pet GPS tracker brands in New Zealand, from 17.4% to 14%.
- In August 2026, Tractive lost estimated Share of Search among pet GPS tracker brands in New Zealand, from 3.2% to 2.7%.
- Estimated monthly branded searches for Fi in New Zealand fell 25% over 11 measured months, from 40 to 30 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Pet GPS tracker brands | 40 | 0.06% | 4 |
| Nov 2025 | Pet GPS tracker brands | 50 | 0.05% | 4 |
| Dec 2025 | Pet GPS tracker brands | 60 | 0.07% | 4 |
| Jan 2026 | Pet GPS tracker brands | 60 | 0.07% | 4 |
| Feb 2026 | Pet GPS tracker brands | 60 | 0.08% | 4 |
| Mar 2026 | Pet GPS tracker brands | 60 | 0.08% | 4 |
| Apr 2026 | Pet GPS tracker brands | 40 | 0.05% | 4 |
| May 2026 | Pet GPS tracker brands | 60 | 0.07% | 4 |
| Jun 2026 | Pet GPS tracker brands | 50 | 0.07% | 4 |
| Jul 2026 | Pet GPS tracker brands | 40 | 0.05% | 4 |
| Aug 2026 | Pet GPS tracker brands | 30 | 0.04% | 4 |
| Sep 2026 | Pet GPS tracker brands | — | — | — |

## How is Fi measured?

Brandwave collects information about searches that people make online using Fi’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “fi cat tracker”
- “fi collar”
- “fi dog collar”
- “fi dog tracker”
- “fi gps tracker”

## Which pet GPS tracker brands compete with Fi?

- [Garmin](/demand/nz/brands/garmin): Head-to-head: /demand/nz/compare/fi-dog-collar-vs-garmin
- [Apple AirTag](/demand/nz/brands/apple-airtag): Head-to-head: /demand/nz/compare/apple-airtag-vs-fi-dog-collar
- [Tractive](/demand/nz/brands/tractive): Head-to-head: /demand/nz/compare/fi-dog-collar-vs-tractive

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Fi: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/fi-dog-collar

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/fi-dog-collar. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.