---
title: "Fess: search popularity in New Zealand"
description: "Fess makes saline nasal sprays. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/fess"
publisher: "Brandwave"
---

# Fess: search popularity in New Zealand

Fess makes saline nasal sprays. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Fess
- **Market**: New Zealand
- **Measured month**: Sep 2026
- **Share of Search among nasal spray brands**: 11.6%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Nasal spray brands | 3 | 11.6% | 1.1K |

- [Nasal spray brands](/demand/nz/categories/nz-nasal-spray-brands)

## Top nasal spray brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Fess was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Fess is the most recommended of the four.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Fess | 1st | 2 of 3 | 1 of 2 | 3 of 5 |
| Otrivin | 2nd | 3 of 3 | 0 of 2 | 3 of 5 |
| Sudafed | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Rhinocort | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about nasal spray brands

- Asked ChatGPT "Which nasal spray brand should I buy in New Zealand?": 1. Fess, 2. Otrivin
- Asked ChatGPT "What are the best nasal spray brands in New Zealand?": 1. Fess, 2. Otrivin
- Asked ChatGPT "What's the best nasal spray brand in New Zealand for blocked nose?": 1. Otrivin
- Searched Google, AI Overview "nasal spray nz": 1. Fess
- Searched Google, AI Overview "hay fever spray": named none of the brands we track

Not named in any answer: Sudafed and Rhinocort.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## How has branded search demand for Fess changed in New Zealand over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Fess in New Zealand rose from 800 to 1.1K.
- Across the 12 months ending September 2026, Fess’ share of searches among nasal spray brands in New Zealand increased from 10.7% to 11.6%.
- Across the 12 months ending September 2026, Fess’ share of searches among nasal spray brands in New Zealand peaked at 13.4% in January 2026 and was lowest at 9% in May 2026.

## How did search popularity change for New Zealand nasal spray brands in September 2026?

- In September 2026, Fess gained share of searches among nasal spray brands in New Zealand, from 9.8% to 11.6%.
- In September 2026, Sudafed lost share of searches among nasal spray brands in New Zealand, from 58.8% to 57.5%.
- In September 2026, Otrivin lost share of searches among nasal spray brands in New Zealand, from 30.9% to 30.3%.
- Estimated monthly branded searches for Rhinocort in New Zealand rose 50% over 12 measured months, from 40 to 60 in September 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Nasal spray brands | 800 | 10.7% | 3 |
| Nov 2025 | Nasal spray brands | 710 | 12.3% | 3 |
| Dec 2025 | Nasal spray brands | 650 | 11.8% | 3 |
| Jan 2026 | Nasal spray brands | 600 | 13.4% | 3 |
| Feb 2026 | Nasal spray brands | 650 | 12.5% | 3 |
| Mar 2026 | Nasal spray brands | 870 | 11% | 3 |
| Apr 2026 | Nasal spray brands | 740 | 11.4% | 3 |
| May 2026 | Nasal spray brands | 850 | 9% | 3 |
| Jun 2026 | Nasal spray brands | 910 | 9.5% | 3 |
| Jul 2026 | Nasal spray brands | 1.1K | 9.6% | 3 |
| Aug 2026 | Nasal spray brands | 1.4K | 9.8% | 3 |
| Sep 2026 | Nasal spray brands | 1.1K | 11.6% | 3 |

## How are Fess’ branded searches counted?

Brandwave collects information about searches that people make online using Fess’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “fess”
- “fess nasal spray”

## Which nasal spray brands compete with Fess?

- [Sudafed](/demand/nz/brands/sudafed): Head-to-head: /demand/nz/compare/fess-vs-sudafed
- [Otrivin](/demand/nz/brands/otrivin): Head-to-head: /demand/nz/compare/fess-vs-otrivin
- [Rhinocort](/demand/nz/brands/rhinocort): Head-to-head: /demand/nz/compare/fess-vs-rhinocort

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Fess: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/fess

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/fess. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.