--- title: "How popular is Fertilizer New Zealand? Searches and AI answers in New Zealand" description: "Fertilizer New Zealand supplies fertiliser. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/fertilizer-nz" publisher: "Brandwave" --- # How popular is Fertilizer New Zealand? Searches and AI answers in New Zealand Fertilizer New Zealand supplies fertiliser. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Fertilizer New Zealand - **Market**: New Zealand - **Measured month**: Oct 2026 - **Share of Search among fertiliser suppliers**: 0.43% ## Where does Fertilizer New Zealand compete? | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Fertiliser suppliers | 5 | 0.43% | 50 | - [Fertiliser suppliers](/demand/nz/categories/nz-fertiliser-suppliers) ## Top fertiliser suppliers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Fertilizer New Zealand was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Fertilizer New Zealand is the third most recommended of the five. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Ballance Agri-Nutrients | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Ravensdown | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Fertilizer New Zealand | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Yara | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Kiwi Fertiliser | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about fertiliser suppliers - Asked ChatGPT "Which fertiliser supplier should I buy in New Zealand?": 1. Ravensdown, 2. Ballance Agri-Nutrients, 3. Fertilizer New Zealand - Asked ChatGPT "What are the best fertiliser suppliers in New Zealand?": 1. Ravensdown, 2. Ballance Agri-Nutrients, 3. Fertilizer New Zealand - Asked ChatGPT "What's the best fertiliser supplier in New Zealand for farm crops?": 1. Ballance Agri-Nutrients, 2. Ravensdown - Searched Google, AI Overview "fertiliser suppliers nz": 1. Ballance Agri-Nutrients, 2. Ravensdown - Searched Google, AI Overview "farm fertiliser nz": 1. Ballance Agri-Nutrients, 2. Ravensdown Not named in any answer: Yara and Kiwi Fertiliser. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Fertilizer New Zealand changed in New Zealand over the last 12 months? - Across the 12 months ending October 2026, estimated monthly branded searches for Fertilizer New Zealand in New Zealand fell from 70 to 50. - Across the 12 months ending October 2026, Fertilizer New Zealand fell from 4th to 5th among fertiliser suppliers in New Zealand. ## How did search popularity change for New Zealand fertiliser suppliers in October 2026? - In October 2026, Ballance Agri-Nutrients gained share of searches among fertiliser suppliers in New Zealand, from 57.4% to 61.8%. - In October 2026, Yara gained share of searches among fertiliser suppliers in New Zealand, from 0.9% to 1.6%. - In October 2026, Ravensdown lost share of searches among fertiliser suppliers in New Zealand, from 40.6% to 35.7%. - Estimated monthly branded searches for Kiwi Fertiliser in New Zealand rose 20% over 12 measured months, from 50 to 60 in October 2026. - Estimated monthly branded searches for Fertilizer New Zealand in New Zealand fell 28.6% over 12 measured months, from 70 to 50 in October 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Nov 2025 | Fertiliser suppliers | 70 | 0.58% | 4 | | Dec 2025 | Fertiliser suppliers | 40 | 0.52% | 4 | | Jan 2026 | Fertiliser suppliers | 90 | 1.3% | 3 | | Feb 2026 | Fertiliser suppliers | 70 | 0.79% | 3 | | Mar 2026 | Fertiliser suppliers | 110 | 0.91% | 4 | | Apr 2026 | Fertiliser suppliers | 110 | 1.2% | 3 | | May 2026 | Fertiliser suppliers | 50 | 0.58% | 5 | | Jun 2026 | Fertiliser suppliers | 40 | 0.44% | 4 | | Jul 2026 | Fertiliser suppliers | 30 | 0.34% | 5 | | Aug 2026 | Fertiliser suppliers | 50 | 0.38% | 5 | | Sep 2026 | Fertiliser suppliers | 50 | 0.41% | 5 | | Oct 2026 | Fertiliser suppliers | 50 | 0.43% | 5 | ## How are Fertilizer New Zealand’s branded searches counted? Brandwave collects information about searches that people make online using Fertilizer New Zealand’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “fertilizer new zealand” ## Which fertiliser suppliers compete with Fertilizer New Zealand? - [Ballance Agri-Nutrients](/demand/nz/brands/ballance-agri-nutrients): Head-to-head: /demand/nz/compare/ballance-agri-nutrients-vs-fertilizer-nz - [Ravensdown](/demand/nz/brands/ravensdown): Head-to-head: /demand/nz/compare/fertilizer-nz-vs-ravensdown - [Yara](/demand/nz/brands/yara): Head-to-head: /demand/nz/compare/fertilizer-nz-vs-yara - [Kiwi Fertiliser](/demand/nz/brands/kiwi-fertiliser): Head-to-head: /demand/nz/compare/fertilizer-nz-vs-kiwi-fertiliser ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "How popular is Fertilizer New Zealand? Searches and AI answers in New Zealand". https://gobrandwave.com/demand/nz/brands/fertilizer-nz This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/fertilizer-nz. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.