---
title: "Ferrero Rocher: search popularity and Share of Search in New Zealand"
description: "Ferrero Rocher is a chocolate brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/ferrero-rocher"
publisher: "Brandwave"
---

# Ferrero Rocher: search popularity and Share of Search in New Zealand

Ferrero Rocher is a chocolate brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Ferrero Rocher
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among chocolate brands**: 8.5%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Chocolate brands | 3 | 8.5% | 8.4K |

- [Chocolate brands](/demand/nz/categories/nz-chocolate-brands)

## How has branded search demand for Ferrero Rocher changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Ferrero Rocher in New Zealand rose from 7.1K to 8.4K.
- Across the 11 months ending August 2026, Ferrero Rocher’s estimated Share of Search among chocolate brands in New Zealand peaked at 16.9% in December 2025 and was lowest at 6.8% in April 2026.
- Across the 11 months ending August 2026, Ferrero Rocher rose from 5th to 3rd among chocolate brands in New Zealand.

## How did search popularity change for New Zealand chocolate brands in August 2026?

- In August 2026, Ferrero Rocher overtook Wellington Chocolate Factory to rank 3rd among chocolate brands in New Zealand, at 8.5%.
- In August 2026, Toblerone gained estimated Share of Search among chocolate brands in New Zealand, from 3.4% to 6%.
- In August 2026, Cadbury gained estimated Share of Search among chocolate brands in New Zealand, from 18.2% to 19.2%.
- In August 2026, Whittaker's lost estimated Share of Search among chocolate brands in New Zealand, from 53.2% to 49.5%.
- In August 2026, Wellington Chocolate Factory lost estimated Share of Search among chocolate brands in New Zealand, from 7.5% to 6.2%.
- Lindt’s estimated Share of Search among chocolate brands in New Zealand has lost ground for 3 months in a row, from 8.9% to 7.4% in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Chocolate brands | 7.1K | 8.3% | 5 |
| Nov 2025 | Chocolate brands | 10.6K | 10.1% | 4 |
| Dec 2025 | Chocolate brands | 22.9K | 16.9% | 2 |
| Jan 2026 | Chocolate brands | 7K | 9.1% | 5 |
| Feb 2026 | Chocolate brands | 8.2K | 10.1% | 3 |
| Mar 2026 | Chocolate brands | 6.9K | 7% | 5 |
| Apr 2026 | Chocolate brands | 6.6K | 6.8% | 5 |
| May 2026 | Chocolate brands | 8.4K | 9.6% | 3 |
| Jun 2026 | Chocolate brands | 5.7K | 7.4% | 5 |
| Jul 2026 | Chocolate brands | 6.8K | 6.9% | 5 |
| Aug 2026 | Chocolate brands | 8.4K | 8.5% | 3 |
| Sep 2026 | Chocolate brands | — | — | — |

## How is Ferrero Rocher measured?

Brandwave collects information about searches that people make online using Ferrero Rocher’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “30 ferrero rocher”
- “collection ferrero rocher”
- “dark ferrero rocher”
- “ferrero rocher chocolate”
- “ferrero rocher chocolate bar”
- “ferrero rocher chocolate price”
- “ferrero rocher countdown”
- “ferrero rocher dark chocolate”
- “ferrero rocher grand”
- “ferrero rocher heart”
- “ferrero rocher near me”
- “ferrero rocher new zealand”
- “ferrero rocher nz”
- “ferrero rocher online”
- “ferrero rocher pak n save”
- “ferrero rocher price”
- “ferrero rocher star”
- “ferrero rocher woolies”
- “ferrerorocher”
- “ferrerorocher chocolate”
- “ferrerorocher com”
- “white ferrero rocher”

## Which chocolate brands compete with Ferrero Rocher?

- [Whittaker's](/demand/nz/brands/whittakers): Head-to-head: /demand/nz/compare/ferrero-rocher-vs-whittakers
- [Cadbury](/demand/nz/brands/cadbury): Head-to-head: /demand/nz/compare/cadbury-vs-ferrero-rocher
- [Lindt](/demand/nz/brands/lindt): Head-to-head: /demand/nz/compare/ferrero-rocher-vs-lindt
- [Wellington Chocolate Factory](/demand/nz/brands/wellington-chocolate-factory): Head-to-head: /demand/nz/compare/ferrero-rocher-vs-wellington-chocolate-factory
- [Toblerone](/demand/nz/brands/toblerone): Head-to-head: /demand/nz/compare/ferrero-rocher-vs-toblerone
- [Bennetts of Mangawhai](/demand/nz/brands/bennetts-of-mangawhai)
- [Ritter Sport](/demand/nz/brands/ritter-sport)
- [Donovan's](/demand/nz/brands/donovans)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Ferrero Rocher: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/ferrero-rocher

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/ferrero-rocher. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.