---
title: "Fergburger: search popularity and Share of Search in New Zealand"
description: "Fergburger is an eatery in Queenstown. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/fergburger"
publisher: "Brandwave"
---

# Fergburger: search popularity and Share of Search in New Zealand

Fergburger is an eatery in Queenstown. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Fergburger
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among queenstown eateries**: 60.3%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Queenstown eateries | 1 | 60.3% | 85.9K |

- [Queenstown eateries](/demand/nz/categories/nz-queenstown-eateries)

## How has branded search demand for Fergburger changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Fergburger in New Zealand held steady, from 83.4K to 85.9K.
- Across the 11 months ending August 2026, Fergburger’s estimated Share of Search among queenstown eateries in New Zealand decreased from 66.7% to 60.3%.
- Across the 11 months ending August 2026, Fergburger’s estimated Share of Search among queenstown eateries in New Zealand peaked at 71.3% in December 2025 and was lowest at 60.3% in August 2026.

## How did search popularity change for New Zealand queenstown eateries in August 2026?

- In August 2026, Botswana Butchery gained estimated Share of Search among queenstown eateries in New Zealand, from 18.3% to 22%.
- In August 2026, Devil Burger gained estimated Share of Search among queenstown eateries in New Zealand, from 3.7% to 4.3%.
- In August 2026, Fergburger lost estimated Share of Search among queenstown eateries in New Zealand, from 63.3% to 60.3%.
- In August 2026, Rātā lost estimated Share of Search among queenstown eateries in New Zealand, from 3.5% to 2.8%.
- Estimated monthly branded searches for The Bunker in New Zealand rose 84.1% over 11 measured months, from 1.1K to 2K in August 2026.
- Estimated monthly branded searches for Cow Pizza in New Zealand rose 82.8% over 11 measured months, from 1.3K to 2.5K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Queenstown eateries | 83.4K | 66.7% | 1 |
| Nov 2025 | Queenstown eateries | 101K | 66.6% | 1 |
| Dec 2025 | Queenstown eateries | 150K | 71.3% | 1 |
| Jan 2026 | Queenstown eateries | 126K | 68.7% | 1 |
| Feb 2026 | Queenstown eateries | 119K | 69.7% | 1 |
| Mar 2026 | Queenstown eateries | 100K | 66.4% | 1 |
| Apr 2026 | Queenstown eateries | 103K | 67.3% | 1 |
| May 2026 | Queenstown eateries | 82K | 66.9% | 1 |
| Jun 2026 | Queenstown eateries | 70.1K | 63.1% | 1 |
| Jul 2026 | Queenstown eateries | 87.9K | 63.3% | 1 |
| Aug 2026 | Queenstown eateries | 85.9K | 60.3% | 1 |
| Sep 2026 | Queenstown eateries | — | — | — |

## How is Fergburger measured?

Brandwave collects information about searches that people make online using Fergburger’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “best fergburger”
- “fergburger”
- “fergburger bakery”
- “fergburger best burger”
- “fergburger burger”
- “fergburger com”
- “fergburger delivery”
- “fergburger history”
- “fergburger locations”
- “fergburger menu”
- “fergburger near me”
- “fergburger new zealand”
- “fergburger nz”
- “fergburger online”
- “fergburger online order”
- “fergburger opening hours”
- “fergburger order”
- “fergburger phone order”
- “fergburger review”
- “order fergburger”

## Which queenstown eateries compete with Fergburger?

- [Botswana Butchery](/demand/nz/brands/botswana-butchery): Head-to-head: /demand/nz/compare/botswana-butchery-vs-fergburger
- [Blue Kanu](/demand/nz/brands/blue-kanu): Head-to-head: /demand/nz/compare/blue-kanu-vs-fergburger
- [Devil Burger](/demand/nz/brands/devil-burger): Head-to-head: /demand/nz/compare/devil-burger-vs-fergburger
- [Rātā](/demand/nz/brands/rata): Head-to-head: /demand/nz/compare/fergburger-vs-rata
- [Cow Pizza](/demand/nz/brands/cow-pizza): Head-to-head: /demand/nz/compare/cow-pizza-vs-fergburger
- [The Bunker](/demand/nz/brands/the-bunker)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Fergburger: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/fergburger

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/fergburger. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.