---
title: "Fender Play: search popularity and Share of Search in New Zealand"
description: "Fender Play is a music learning app. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/fender-play"
publisher: "Brandwave"
---

# Fender Play: search popularity and Share of Search in New Zealand

Fender Play is a music learning app. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Fender Play
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among music learning apps**: 1.2%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Music learning apps | 5 | 1.2% | 30 |

- [Music learning apps](/demand/nz/categories/nz-music-learning-apps)

## How has branded search demand for Fender Play changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Fender Play in New Zealand fell from 40 to 30.
- Across the 11 months ending August 2026, Fender Play’s estimated Share of Search among music learning apps in New Zealand peaked at 2.6% in December 2025 and was lowest at 1.2% in August 2026.

## How did search popularity change for New Zealand music learning apps in August 2026?

- In August 2026, Flowkey gained estimated Share of Search among music learning apps in New Zealand, from 3% to 4.3%.
- In August 2026, Fender Play lost estimated Share of Search among music learning apps in New Zealand, from 1.7% to 1.2%.
- In August 2026, Skoove rose from 5th to 4th among music learning apps in New Zealand.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Music learning apps | 40 | 1.6% | 5 |
| Nov 2025 | Music learning apps | 50 | 1.9% | 5 |
| Dec 2025 | Music learning apps | 70 | 2.6% | 4 |
| Jan 2026 | Music learning apps | 50 | 1.9% | 5 |
| Feb 2026 | Music learning apps | 40 | 1.7% | 4 |
| Mar 2026 | Music learning apps | 50 | 2% | 4 |
| Apr 2026 | Music learning apps | 40 | 1.6% | 5 |
| May 2026 | Music learning apps | 30 | 1.2% | 4 |
| Jun 2026 | Music learning apps | 30 | 1.3% | 4 |
| Jul 2026 | Music learning apps | 40 | 1.7% | 4 |
| Aug 2026 | Music learning apps | 30 | 1.2% | 5 |
| Sep 2026 | Music learning apps | — | — | — |

## How is Fender Play measured?

Brandwave collects information about searches that people make online using Fender Play’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “fender play”
- “fender play learn guitar”
- “fenderplay”

## Which music learning apps compete with Fender Play?

- [Simply Piano](/demand/nz/brands/simply-piano): Head-to-head: /demand/nz/compare/fender-play-vs-simply-piano
- [Yousician](/demand/nz/brands/yousician): Head-to-head: /demand/nz/compare/fender-play-vs-yousician
- [Flowkey](/demand/nz/brands/flowkey): Head-to-head: /demand/nz/compare/fender-play-vs-flowkey
- [Skoove](/demand/nz/brands/skoove): Head-to-head: /demand/nz/compare/fender-play-vs-skoove

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Fender Play: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/fender-play

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/fender-play. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.