---
title: "Felton Road: search popularity and Share of Search in New Zealand"
description: "Felton Road is a winery in Central Otago. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/felton-road"
publisher: "Brandwave"
---

# Felton Road: search popularity and Share of Search in New Zealand

Felton Road is a winery in Central Otago. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Felton Road
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among central otago wineries**: 10.2%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Central Otago wineries | 5 | 10.2% | 2.4K |

- [Central Otago wineries](/demand/nz/categories/nz-central-otago-wineries)

## How has branded search demand for Felton Road changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Felton Road in New Zealand rose from 1.9K to 2.4K.
- Across the 11 months ending August 2026, Felton Road’s estimated Share of Search among central otago wineries in New Zealand increased from 7.7% to 10.2%.
- Across the 11 months ending August 2026, Felton Road’s estimated Share of Search among central otago wineries in New Zealand peaked at 10.2% in August 2026 and was lowest at 6.4% in June 2026.
- Across the 11 months ending August 2026, Felton Road rose from 6th to 5th among central otago wineries in New Zealand.

## How did search popularity change for New Zealand central otago wineries in August 2026?

- In August 2026, Mt Difficulty overtook Gibbston Valley to rank 2nd among central otago wineries in New Zealand, at 18%.
- In August 2026, Felton Road overtook Rippon to rank 5th among central otago wineries in New Zealand, at 10.2%.
- In August 2026, Amisfield lost estimated Share of Search among central otago wineries in New Zealand, from 31.3% to 25.2%.
- Chard Farm’s estimated Share of Search among central otago wineries in New Zealand has gained ground for 3 months in a row, from 10.3% to 14.6% in August 2026.
- Rippon’s estimated Share of Search among central otago wineries in New Zealand has gained ground for 3 months in a row, from 7.1% to 9.8% in August 2026.
- Estimated monthly branded searches for Carrick in New Zealand fell 17.2% over 11 measured months, from 1.6K to 1.4K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Central Otago wineries | 1.9K | 7.7% | 6 |
| Nov 2025 | Central Otago wineries | 2.5K | 7.9% | 6 |
| Dec 2025 | Central Otago wineries | 3K | 8% | 6 |
| Jan 2026 | Central Otago wineries | 2.9K | 7.5% | 7 |
| Feb 2026 | Central Otago wineries | 3K | 8.4% | 6 |
| Mar 2026 | Central Otago wineries | 2.9K | 8.3% | 6 |
| Apr 2026 | Central Otago wineries | 2.4K | 7.6% | 6 |
| May 2026 | Central Otago wineries | 2.2K | 6.8% | 6 |
| Jun 2026 | Central Otago wineries | 1.5K | 6.4% | 6 |
| Jul 2026 | Central Otago wineries | 1.5K | 6.7% | 6 |
| Aug 2026 | Central Otago wineries | 2.4K | 10.2% | 5 |
| Sep 2026 | Central Otago wineries | — | — | — |

## How is Felton Road measured?

Brandwave collects information about searches that people make online using Felton Road’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “felton road bannockburn pinot noir”
- “felton road block 3 pinot noir”
- “felton road block 5 pinot noir”
- “felton road cellar door”
- “felton road pinot”
- “felton road pinot noir”
- “felton road winery”

## Which central otago wineries compete with Felton Road?

- [Amisfield](/demand/nz/brands/amisfield)
- [Mt Difficulty](/demand/nz/brands/mt-difficulty): Head-to-head: /demand/nz/compare/felton-road-vs-mt-difficulty
- [Gibbston Valley](/demand/nz/brands/gibbston-valley): Head-to-head: /demand/nz/compare/felton-road-vs-gibbston-valley
- [Chard Farm](/demand/nz/brands/chard-farm): Head-to-head: /demand/nz/compare/chard-farm-vs-felton-road
- [Rippon](/demand/nz/brands/rippon): Head-to-head: /demand/nz/compare/felton-road-vs-rippon
- [Carrick](/demand/nz/brands/carrick): Head-to-head: /demand/nz/compare/carrick-vs-felton-road

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Felton Road: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/felton-road

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/felton-road. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.