---
title: "Felt: search popularity and Share of Search in New Zealand"
description: "Felt is a marketplace for handmade goods. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/felt"
publisher: "Brandwave"
---

# Felt: search popularity and Share of Search in New Zealand

Felt is a marketplace for handmade goods. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Felt
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among handmade and maker marketplaces**: 4.4%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Handmade and maker marketplaces | 2 | 4.4% | 2.9K |

- [Handmade and maker marketplaces](/demand/nz/categories/nz-handmade-marketplaces)

## How has branded search demand for Felt changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Felt in New Zealand fell from 3.3K to 2.9K.
- Across the 11 months ending August 2026, Felt’s estimated Share of Search among handmade and maker marketplaces in New Zealand peaked at 7.2% in November 2025 and was lowest at 4% in March 2026.

## How did search popularity change for New Zealand handmade and maker marketplaces in August 2026?

- Estimated monthly branded searches for Notonthehighstreet in New Zealand fell 26.3% over 11 measured months, from 380 to 280 in August 2026.
- Estimated monthly branded searches for Felt in New Zealand fell 10.7% over 11 measured months, from 3.3K to 2.9K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Handmade and maker marketplaces | 3.3K | 4.9% | 2 |
| Nov 2025 | Handmade and maker marketplaces | 4.9K | 7.2% | 2 |
| Dec 2025 | Handmade and maker marketplaces | 4K | 6.9% | 2 |
| Jan 2026 | Handmade and maker marketplaces | 2.8K | 4% | 2 |
| Feb 2026 | Handmade and maker marketplaces | 2.2K | 4% | 2 |
| Mar 2026 | Handmade and maker marketplaces | 2.3K | 4% | 2 |
| Apr 2026 | Handmade and maker marketplaces | 2.7K | 4.8% | 2 |
| May 2026 | Handmade and maker marketplaces | 2.7K | 4.8% | 2 |
| Jun 2026 | Handmade and maker marketplaces | 2.8K | 4.8% | 2 |
| Jul 2026 | Handmade and maker marketplaces | 2.7K | 4.8% | 2 |
| Aug 2026 | Handmade and maker marketplaces | 2.9K | 4.4% | 2 |
| Sep 2026 | Handmade and maker marketplaces | — | — | — |

## How is Felt measured?

Brandwave collects information about searches that people make online using Felt’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “felt co nz”
- “felt crafts”
- “felt gifts”
- “felt handmade”
- “felt nz”
- “felt nz online”
- “felt vintage”

## Which handmade and maker marketplaces compete with Felt?

- [Etsy](/demand/nz/brands/etsy): Head-to-head: /demand/nz/compare/etsy-vs-felt
- [Notonthehighstreet](/demand/nz/brands/notonthehighstreet): Head-to-head: /demand/nz/compare/felt-vs-notonthehighstreet

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Felt: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/felt

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/felt. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.