--- title: "Fellowes: search popularity in New Zealand" description: "Fellowes makes paper shredders and laminators. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/fellowes" publisher: "Brandwave" --- # Fellowes: search popularity in New Zealand Fellowes makes paper shredders and laminators. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Fellowes - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among keyboard tray brands**: 17.4% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Keyboard tray brands | 3 | 17.4% | 190 | - [Keyboard tray brands](/demand/nz/categories/nz-keyboard-tray-brands) ## Top keyboard tray brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Fellowes was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Fellowes is the second most recommended of the six. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Humanscale | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | Fellowes | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | StarTech | 3rd | 3 of 3 | 1 of 1 | 4 of 4 | | Kensington | 4th | 2 of 3 | 1 of 1 | 3 of 4 | | FlexiSpot | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Ergotron | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about keyboard tray brands - Asked ChatGPT "Which keyboard tray brand should I buy in New Zealand?": 1. StarTech, 2. Fellowes, 3. Kensington, 4. Humanscale - Asked ChatGPT "What are the best keyboard tray brands in New Zealand?": 1. Humanscale, 2. Fellowes, 3. Kensington, 4. StarTech - Asked ChatGPT "What's the best keyboard tray brand in New Zealand for an ergonomic desk?": 1. Humanscale, 2. Fellowes, 3. StarTech - Searched Google, AI Overview "best keyboard tray": 1. StarTech, 2. Kensington Not named in any answer: FlexiSpot and Ergotron. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Fellowes changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Fellowes in New Zealand fell from 220 to 190. - Across the 12 months ending September 2026, Fellowes’ share of searches among keyboard tray brands in New Zealand decreased from 22% to 17.4%. - Across the 12 months ending September 2026, Fellowes’ share of searches among keyboard tray brands in New Zealand peaked at 23.3% in February 2026 and was lowest at 17.1% in November 2025. - Across the 12 months ending September 2026, Fellowes fell from 2nd to 3rd among keyboard tray brands in New Zealand. ## How did search popularity change for New Zealand keyboard tray brands in September 2026? - In September 2026, Ergotron overtook Humanscale to rank 4th among keyboard tray brands in New Zealand, with 8.3% of the searches. - In September 2026, FlexiSpot gained share of searches among keyboard tray brands in New Zealand, from 27.8% to 29.4%. - In September 2026, StarTech gained share of searches among keyboard tray brands in New Zealand, from 36.5% to 37.6%. - In September 2026, Kensington gained share of searches among keyboard tray brands in New Zealand, from 0% to 0.92%. - In September 2026, Humanscale lost share of searches among keyboard tray brands in New Zealand, from 9.6% to 6.4%. - In September 2026, Fellowes lost share of searches among keyboard tray brands in New Zealand, from 20% to 17.4%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Keyboard tray brands | 220 | 22% | 2 | | Nov 2025 | Keyboard tray brands | 200 | 17.1% | 3 | | Dec 2025 | Keyboard tray brands | 170 | 17.5% | 3 | | Jan 2026 | Keyboard tray brands | 240 | 18% | 3 | | Feb 2026 | Keyboard tray brands | 240 | 23.3% | 2 | | Mar 2026 | Keyboard tray brands | 220 | 17.6% | 3 | | Apr 2026 | Keyboard tray brands | 220 | 20.6% | 3 | | May 2026 | Keyboard tray brands | 230 | 19.3% | 3 | | Jun 2026 | Keyboard tray brands | 260 | 23% | 3 | | Jul 2026 | Keyboard tray brands | 190 | 17.6% | 3 | | Aug 2026 | Keyboard tray brands | 230 | 20% | 3 | | Sep 2026 | Keyboard tray brands | 190 | 17.4% | 3 | ## How are Fellowes’ branded searches counted? Brandwave collects information about searches that people make online using Fellowes’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “fellowes keyboard tray” ## Which keyboard tray brands compete with Fellowes? - [StarTech](/demand/nz/brands/startech): Head-to-head: /demand/nz/compare/fellowes-vs-startech - [FlexiSpot](/demand/nz/brands/flexispot): Head-to-head: /demand/nz/compare/fellowes-vs-flexispot - [Ergotron](/demand/nz/brands/ergotron): Head-to-head: /demand/nz/compare/ergotron-vs-fellowes - [Humanscale](/demand/nz/brands/humanscale): Head-to-head: /demand/nz/compare/fellowes-vs-humanscale - [Kensington](/demand/nz/brands/kensington-tech): Head-to-head: /demand/nz/compare/fellowes-vs-kensington-tech ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Fellowes: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/fellowes This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/fellowes. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.