---
title: "Felco: search popularity and Share of Search in New Zealand"
description: "Felco makes garden tools sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/felco"
publisher: "Brandwave"
---

# Felco: search popularity and Share of Search in New Zealand

Felco makes garden tools sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Felco
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among garden tool brands**: 12%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Garden tool brands | 3 | 12% | 300 |

- [Garden tool brands](/demand/nz/categories/nz-garden-tool-brands)

## How has branded search demand for Felco changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Felco in New Zealand rose from 110 to 300.
- Across the 11 months ending August 2026, Felco’s estimated Share of Search among garden tool brands in New Zealand increased from 5% to 12%.

## How did search popularity change for New Zealand garden tool brands in August 2026?

- In August 2026, Wolf-Garten gained estimated Share of Search among garden tool brands in New Zealand, from 8.2% to 12.8%.
- In August 2026, Felco gained estimated Share of Search among garden tool brands in New Zealand, from 7.9% to 12%.
- In August 2026, Cyclone gained estimated Share of Search among garden tool brands in New Zealand, from 1.3% to 2%.
- In August 2026, Darlac gained estimated Share of Search among garden tool brands in New Zealand, from 1.3% to 2%.
- In August 2026, Fiskars lost estimated Share of Search among garden tool brands in New Zealand, from 81.3% to 71.2%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Garden tool brands | 110 | 5% | 3 |
| Nov 2025 | Garden tool brands | 150 | 6.6% | 3 |
| Dec 2025 | Garden tool brands | 210 | 7.9% | 3 |
| Jan 2026 | Garden tool brands | 150 | 6.6% | 3 |
| Feb 2026 | Garden tool brands | 160 | 7.8% | 3 |
| Mar 2026 | Garden tool brands | 260 | 11.8% | 3 |
| Apr 2026 | Garden tool brands | 200 | 9.1% | 3 |
| May 2026 | Garden tool brands | 260 | 9.2% | 2 |
| Jun 2026 | Garden tool brands | 220 | 7.2% | 2 |
| Jul 2026 | Garden tool brands | 240 | 7.9% | 3 |
| Aug 2026 | Garden tool brands | 300 | 12% | 3 |
| Sep 2026 | Garden tool brands | — | — | — |

## How is Felco measured?

Brandwave collects information about searches that people make online using Felco’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “felco”
- “felco garden tools”
- “felco pruners”
- “felco secateurs”

## Which garden tool brands compete with Felco?

- [Fiskars](/demand/nz/brands/fiskars): Head-to-head: /demand/nz/compare/felco-vs-fiskars
- [Wolf-Garten](/demand/nz/brands/wolf-garten): Head-to-head: /demand/nz/compare/felco-vs-wolf-garten
- [Cyclone](/demand/nz/brands/cyclone): Head-to-head: /demand/nz/compare/cyclone-vs-felco
- [Darlac](/demand/nz/brands/darlac): Head-to-head: /demand/nz/compare/darlac-vs-felco

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Felco: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/felco

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/felco. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.