--- title: "Father Rabbit: search popularity in New Zealand" description: "A New Zealand homeware store. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/father-rabbit" publisher: "Brandwave" --- # Father Rabbit: search popularity in New Zealand A New Zealand homeware store. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Father Rabbit - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among homeware retailers**: 0.14% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | homeware retailers | 7 | 0.14% | 2.9K | - [New Zealand homeware retailers](/demand/nz/categories/nz-homeware-retailers) ## Top homeware retailers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Father Rabbit was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Father Rabbit is the second most recommended of the ten. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Briscoes Homeware | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Father Rabbit | 2nd | 1 of 3 | 2 of 2 | 3 of 5 | | Kmart NZ | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Città | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | A&C Homestore | 5th | 1 of 3 | 2 of 2 | 3 of 5 | | The Warehouse | 6th | 3 of 3 | 0 of 2 | 3 of 5 | | The Homestore | 7th | 1 of 3 | 2 of 2 | 3 of 5 | | Farmers | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Spotlight | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | IKEA | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about homeware retailers - Asked ChatGPT "Which homeware retailer should I shop at in New Zealand?": 1. Briscoes Homeware, 2. Kmart NZ, 3. Città, 4. Farmers, 5. The Warehouse - Asked ChatGPT "What are the best homeware retailers in New Zealand?": 1. Città, 2. Father Rabbit, 3. Briscoes Homeware, 4. A&C Homestore, 5. The Homestore, 6. The Warehouse - Asked ChatGPT "What's the best homeware retailer in New Zealand for everyday home items?": 1. Kmart NZ, 2. The Warehouse, 3. Briscoes Homeware - Searched Google, AI Overview "homeware stores nz": 1. Father Rabbit, 2. A&C Homestore, 3. Città, 4. The Homestore - Searched Google, AI Overview "homeware shop nz": 1. Father Rabbit, 2. A&C Homestore, 3. The Homestore Not named in any answer: Spotlight and IKEA. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How has branded search demand for Father Rabbit changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Father Rabbit in New Zealand fell from 3.6K to 2.9K. - Across the 12 months ending September 2026, Father Rabbit’s share of searches among homeware retailers in New Zealand held steady, from 0.16% to 0.14%. ## How did search popularity change for New Zealand homeware retailers in September 2026? - In September 2026, Kmart NZ gained share of searches among homeware retailers in New Zealand, from 51.3% to 52.9%. - In September 2026, IKEA lost share of searches among homeware retailers in New Zealand, from 7.5% to 6.2%. - In September 2026, Spotlight lost share of searches among homeware retailers in New Zealand, from 7.8% to 6.5%. - In September 2026, A&C Homestore rose from 9th to 8th among homeware retailers in New Zealand. - In September 2026, The Homestore fell from 8th to 9th among homeware retailers in New Zealand. - Estimated monthly branded searches for Farmers in New Zealand fell 36.7% over 12 measured months, from 2K to 1.2K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | homeware retailers | 3.6K | 0.16% | 7 | | Nov 2025 | homeware retailers | 5.4K | 0.2% | 7 | | Dec 2025 | homeware retailers | 8.1K | 0.23% | 7 | | Jan 2026 | homeware retailers | 3.6K | 0.14% | 7 | | Feb 2026 | homeware retailers | 2.9K | 0.14% | 7 | | Mar 2026 | homeware retailers | 2.9K | 0.13% | 7 | | Apr 2026 | homeware retailers | 2.9K | 0.12% | 7 | | May 2026 | homeware retailers | 2.9K | 0.13% | 7 | | Jun 2026 | homeware retailers | 2.4K | 0.11% | 7 | | Jul 2026 | homeware retailers | 2.4K | 0.11% | 7 | | Aug 2026 | homeware retailers | 2.9K | 0.14% | 7 | | Sep 2026 | homeware retailers | 2.9K | 0.14% | 7 | ## How are Father Rabbit’s branded searches counted? Brandwave collects information about searches that people make online using Father Rabbit’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “father rabbit” ## Which homeware retailers compete with Father Rabbit? - [Kmart NZ](/demand/nz/brands/kmart-nz) - [Briscoes Homeware](/demand/nz/brands/briscoes-homeware) - [The Warehouse](/demand/nz/brands/the-warehouse) - [Spotlight](/demand/nz/brands/spotlight): Head-to-head: /demand/nz/compare/father-rabbit-vs-spotlight - [IKEA](/demand/nz/brands/ikea): Head-to-head: /demand/nz/compare/father-rabbit-vs-ikea - [Città](/demand/nz/brands/citta): Head-to-head: /demand/nz/compare/citta-vs-father-rabbit - [A&C Homestore](/demand/nz/brands/a-and-c-homestore): Head-to-head: /demand/nz/compare/a-and-c-homestore-vs-father-rabbit - [The Homestore](/demand/nz/brands/the-homestore): Head-to-head: /demand/nz/compare/father-rabbit-vs-the-homestore - [Farmers](/demand/nz/brands/farmers) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Father Rabbit: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/father-rabbit This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/father-rabbit. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.