---
title: "Farmlands: search popularity and Share of Search in New Zealand"
description: "Farmlands is a rural supply retailer in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/farmlands"
publisher: "Brandwave"
---

# Farmlands: search popularity and Share of Search in New Zealand

Farmlands is a rural supply retailer in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Farmlands
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among rural supply stores**: 40.8%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Rural supply stores | 1 | 40.8% | 43.5K |

- [Rural supply stores](/demand/nz/categories/nz-rural-supply-stores)

## How has branded search demand for Farmlands changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Farmlands in New Zealand held steady, from 42.1K to 43.5K.
- Across the 11 months ending August 2026, Farmlands’ estimated Share of Search among rural supply stores in New Zealand peaked at 45.8% in January 2026 and was lowest at 40.5% in October 2025.

## How did search popularity change for New Zealand rural supply stores in August 2026?

Nothing among rural supply stores moved beyond provider rounding in Aug 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Rural supply stores | 42.1K | 40.5% | 1 |
| Nov 2025 | Rural supply stores | 42.3K | 43.2% | 1 |
| Dec 2025 | Rural supply stores | 44K | 44.7% | 1 |
| Jan 2026 | Rural supply stores | 43K | 45.8% | 1 |
| Feb 2026 | Rural supply stores | 35.5K | 40.9% | 1 |
| Mar 2026 | Rural supply stores | 43.8K | 40.9% | 1 |
| Apr 2026 | Rural supply stores | 43.2K | 41.2% | 1 |
| May 2026 | Rural supply stores | 42.8K | 40.9% | 1 |
| Jun 2026 | Rural supply stores | 50.8K | 45% | 1 |
| Jul 2026 | Rural supply stores | 43.8K | 41.3% | 1 |
| Aug 2026 | Rural supply stores | 43.5K | 40.8% | 1 |
| Sep 2026 | Rural supply stores | — | — | — |

## How is Farmlands measured?

Brandwave collects information about searches that people make online using Farmlands’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “farmlands”
- “farmlands chicken food”
- “farmlands co nz”
- “farmlands discount”
- “farmlands dog food”
- “farmlands electric fence standards”
- “farmlands fuel”
- “farmlands fuel discount”
- “farmlands fuel partners”
- “farmlands gumboots”
- “farmlands near me”
- “farmlands netting”
- “farmlands nz”
- “farmlands online”
- “farmlands partners”
- “farmlands rat bait”
- “farmlands shop online”
- “farmlands store”
- “farmlands te puna”
- “farmlands waterloo road”
- “fence battens farmlands”
- “sheep netting farmlands”
- “wood shavings farmlands”

## Which rural supply stores compete with Farmlands?

- [Farm Source](/demand/nz/brands/farm-source): Head-to-head: /demand/nz/compare/farm-source-vs-farmlands
- [PGG Wrightson](/demand/nz/brands/pgg-wrightson): Head-to-head: /demand/nz/compare/farmlands-vs-pgg-wrightson
- [Wrightson Seeds](/demand/nz/brands/wrightson-seeds): Head-to-head: /demand/nz/compare/farmlands-vs-wrightson-seeds

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Farmlands: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/farmlands

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/farmlands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.