---
title: "Farmer Brown: search popularity and Share of Search in New Zealand"
description: "Farmer Brown sells eggs in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/farmer-brown"
publisher: "Brandwave"
---

# Farmer Brown: search popularity and Share of Search in New Zealand

Farmer Brown sells eggs in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Farmer Brown
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among egg brands**: 35.5%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Egg brands | 2 | 35.5% | 220 |

- [Egg brands](/demand/nz/categories/nz-egg-brands)

## How has branded search demand for Farmer Brown changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Farmer Brown in New Zealand rose from 180 to 220.
- Across the 11 months ending August 2026, Farmer Brown’s estimated Share of Search among egg brands in New Zealand increased from 34% to 35.5%.
- Across the 11 months ending August 2026, Farmer Brown’s estimated Share of Search among egg brands in New Zealand peaked at 41.5% in March 2026 and was lowest at 31.6% in November 2025.

## How did search popularity change for New Zealand egg brands in August 2026?

- In August 2026, Woodland gained estimated Share of Search among egg brands in New Zealand, from 43.8% to 48.4%.
- In August 2026, Farmer Brown lost estimated Share of Search among egg brands in New Zealand, from 38.4% to 35.5%.
- In August 2026, Zeagold lost estimated Share of Search among egg brands in New Zealand, from 12.3% to 11.3%.
- In August 2026, Frenz lost estimated Share of Search among egg brands in New Zealand, from 5.5% to 4.8%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Egg brands | 180 | 34% | 2 |
| Nov 2025 | Egg brands | 180 | 31.6% | 2 |
| Dec 2025 | Egg brands | 180 | 34.6% | 2 |
| Jan 2026 | Egg brands | 220 | 34.9% | 2 |
| Feb 2026 | Egg brands | 180 | 34% | 2 |
| Mar 2026 | Egg brands | 270 | 41.5% | 1 |
| Apr 2026 | Egg brands | 220 | 36.1% | 2 |
| May 2026 | Egg brands | 230 | 35.4% | 2 |
| Jun 2026 | Egg brands | 290 | 40.3% | 2 |
| Jul 2026 | Egg brands | 280 | 38.4% | 2 |
| Aug 2026 | Egg brands | 220 | 35.5% | 2 |
| Sep 2026 | Egg brands | — | — | — |

## How is Farmer Brown measured?

Brandwave collects information about searches that people make online using Farmer Brown’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “farmer brown eggs”
- “farmer brown free range eggs”

## Which egg brands compete with Farmer Brown?

- [Woodland](/demand/nz/brands/woodland): Head-to-head: /demand/nz/compare/farmer-brown-vs-woodland
- [Zeagold](/demand/nz/brands/zeagold): Head-to-head: /demand/nz/compare/farmer-brown-vs-zeagold
- [Frenz](/demand/nz/brands/frenz): Head-to-head: /demand/nz/compare/farmer-brown-vs-frenz

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Farmer Brown: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/farmer-brown

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/farmer-brown. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.