---
title: "Farm Source: search popularity and Share of Search in New Zealand"
description: "Farm Source is a rural supply retailer in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/farm-source"
publisher: "Brandwave"
---

# Farm Source: search popularity and Share of Search in New Zealand

Farm Source is a rural supply retailer in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Farm Source
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among rural supply stores**: 34.5%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Rural supply stores | 2 | 34.5% | 36.8K |

- [Rural supply stores](/demand/nz/categories/nz-rural-supply-stores)

## How has branded search demand for Farm Source changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Farm Source in New Zealand held steady, from 35.9K to 36.8K.
- Across the 11 months ending August 2026, Farm Source’s estimated Share of Search among rural supply stores in New Zealand peaked at 34.5% in October 2025 and was lowest at 29.6% in December 2025.

## How did search popularity change for New Zealand rural supply stores in August 2026?

Nothing among rural supply stores moved beyond provider rounding in Aug 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Rural supply stores | 35.9K | 34.5% | 2 |
| Nov 2025 | Rural supply stores | 29.6K | 30.3% | 2 |
| Dec 2025 | Rural supply stores | 29.2K | 29.6% | 2 |
| Jan 2026 | Rural supply stores | 29.4K | 31.4% | 2 |
| Feb 2026 | Rural supply stores | 29.7K | 34.3% | 2 |
| Mar 2026 | Rural supply stores | 36.6K | 34.2% | 2 |
| Apr 2026 | Rural supply stores | 36K | 34.3% | 2 |
| May 2026 | Rural supply stores | 35.9K | 34.3% | 2 |
| Jun 2026 | Rural supply stores | 36.8K | 32.6% | 2 |
| Jul 2026 | Rural supply stores | 36.6K | 34.5% | 2 |
| Aug 2026 | Rural supply stores | 36.8K | 34.5% | 2 |
| Sep 2026 | Rural supply stores | — | — | — |

## How is Farm Source measured?

Brandwave collects information about searches that people make online using Farm Source’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “farm source business”
- “farm source contact”
- “farm source discounts”
- “farm source dog food”
- “farm source fonterra”
- “farm source fuel”
- “farm source fuel discounts”
- “farm source milk powder”
- “farm source online”
- “farm source online shopping”
- “farm source rd1”
- “farm source shop”
- “farm source shop online”
- “farm source store”
- “farm source website”
- “farmsource”
- “farmsource albany”
- “www farm source”

## Which rural supply stores compete with Farm Source?

- [Farmlands](/demand/nz/brands/farmlands): Head-to-head: /demand/nz/compare/farm-source-vs-farmlands
- [PGG Wrightson](/demand/nz/brands/pgg-wrightson): Head-to-head: /demand/nz/compare/farm-source-vs-pgg-wrightson
- [Wrightson Seeds](/demand/nz/brands/wrightson-seeds): Head-to-head: /demand/nz/compare/farm-source-vs-wrightson-seeds

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Farm Source: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/farm-source

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/farm-source. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.