--- title: "Farex: search popularity in New Zealand" description: "A baby cereal brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/farex" publisher: "Brandwave" --- # Farex: search popularity in New Zealand A baby cereal brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Farex - **Owned by**: Heinz - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among baby food brands**: 14.5% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Baby food brands | 2 | 14.5% | 880 | - [Baby food brands](/demand/nz/categories/nz-baby-food-brands) ## Top baby food brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Farex was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. Farex is the third most recommended of the eight. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Only Organic | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Wattie's | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Farex | 3rd | 1 of 3 | 1 of 1 | 2 of 4 | | Little Bellies | 4th | 1 of 3 | 1 of 1 | 2 of 4 | | Kiddylicious | 5th | 0 of 3 | 1 of 1 | 1 of 4 | | Bellamy's Organic | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Gerber | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Rafferty's Garden | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about baby food brands - Asked ChatGPT "Which baby food brand should I buy in New Zealand?": 1. Only Organic, 2. Wattie's, 3. Farex - Asked ChatGPT "What are the best baby food brands in New Zealand?": 1. Only Organic, 2. Wattie's, 3. Little Bellies - Asked ChatGPT "What's the best baby food brand in New Zealand for toddlers?": 1. Only Organic, 2. Wattie's - Searched Google, AI Overview "baby food brands nz": 1. Only Organic, 2. Wattie's, 3. Farex, 4. Little Bellies, 5. Kiddylicious Not named in any answer: Bellamy's Organic, Gerber and Rafferty's Garden. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How has branded search demand for Farex changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Farex in New Zealand rose from 320 to 880. - Across the 12 months ending September 2026, Farex’s share of searches among baby food brands in New Zealand increased from 4.8% to 14.5%. - Across the 12 months ending September 2026, Farex’s share of searches among baby food brands in New Zealand peaked at 15.1% in July 2026 and was lowest at 2% in March 2026. - Across the 12 months ending September 2026, Farex rose from 4th to 2nd among baby food brands in New Zealand. ## How did search popularity change for New Zealand baby food brands in September 2026? - In September 2026, Bellamy's Organic overtook Only Organic to rank 3rd among baby food brands in New Zealand, with 9.7% of the searches. - In September 2026, Little Bellies gained share of searches among baby food brands in New Zealand, from 4.5% to 6.1%. - In September 2026, Gerber gained share of searches among baby food brands in New Zealand, from 4.4% to 5.3%. - In September 2026, Farex gained share of searches among baby food brands in New Zealand, from 13.7% to 14.5%. - In September 2026, Wattie's lost share of searches among baby food brands in New Zealand, from 55% to 51%. - Estimated monthly branded searches for Rafferty's Garden in New Zealand rose 80% over 12 measured months, from 100 to 180 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Baby food brands | 320 | 4.8% | 4 | | Nov 2025 | Baby food brands | 320 | 5.4% | 4 | | Dec 2025 | Baby food brands | 320 | 6.4% | 4 | | Jan 2026 | Baby food brands | 480 | 7.8% | 3 | | Feb 2026 | Baby food brands | 480 | 8.4% | 3 | | Mar 2026 | Baby food brands | 590 | 2% | 3 | | Apr 2026 | Baby food brands | 590 | 8% | 3 | | May 2026 | Baby food brands | 1K | 11.6% | 3 | | Jun 2026 | Baby food brands | 880 | 14.9% | 2 | | Jul 2026 | Baby food brands | 880 | 15.1% | 2 | | Aug 2026 | Baby food brands | 1K | 13.7% | 2 | | Sep 2026 | Baby food brands | 880 | 14.5% | 2 | ## How are Farex’s branded searches counted? Brandwave collects information about searches that people make online using Farex’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “farex” ## Which baby food brands compete with Farex? - [Wattie's](/demand/nz/brands/watties): Head-to-head: /demand/nz/compare/farex-vs-watties - [Bellamy's Organic](/demand/nz/brands/bellamys-organic): Head-to-head: /demand/nz/compare/bellamys-organic-vs-farex - [Only Organic](/demand/nz/brands/only-organic): Head-to-head: /demand/nz/compare/farex-vs-only-organic - [Little Bellies](/demand/nz/brands/little-bellies): Head-to-head: /demand/nz/compare/farex-vs-little-bellies - [Gerber](/demand/nz/brands/gerber-gear): Head-to-head: /demand/nz/compare/farex-vs-gerber-gear - [Rafferty's Garden](/demand/nz/brands/raffertys-garden) - [Kiddylicious](/demand/nz/brands/kiddylicious) ## Who owns Farex? Farex is owned by Heinz. Brandwave also tracks Heinz, owned by the same company, in New Zealand. - [Heinz](/demand/nz/companies/heinz): Owns 2 tracked brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Farex? Farex is owned by Heinz. Brandwave also tracks Heinz, owned by the same company, in New Zealand. ## Cite this page Brandwave. "Farex: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/farex This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/farex. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.