--- title: "Faradays: search popularity in New Zealand" description: "A luxury department store on Queen Street, Auckland. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/faradays" publisher: "Brandwave" --- # Faradays: search popularity in New Zealand A luxury department store on Queen Street, Auckland. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Faradays - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among department stores**: 2.1% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Department stores | 4 | 2.1% | 40.5K | - [Department stores](/demand/nz/categories/nz-department-stores) ## Top department stores in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Faradays was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Faradays is the third most recommended of the five. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Farmers | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Ballantynes | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Faradays | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Kmart NZ | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | The Warehouse | 4th | 2 of 3 | 1 of 2 | 3 of 5 | ## Every AI answer about department stores - Asked ChatGPT "Which department store should I shop at in New Zealand?": 1. Farmers, 2. Ballantynes, 3. Kmart NZ, 4. The Warehouse - Asked ChatGPT "What are the best department stores in New Zealand?": 1. Farmers, 2. Ballantynes, 3. Faradays, 4. The Warehouse - Asked ChatGPT "What's the best department store in New Zealand for homeware and clothing?": 1. Farmers, 2. Faradays, 3. Ballantynes - Searched Google, AI Overview "department stores nz": 1. Farmers, 2. The Warehouse, 3. Ballantynes, 4. Faradays - Searched Google, AI Overview "homeware stores nz": named none of the brands we track Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How has branded search demand for Faradays changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Faradays in New Zealand rose from 1.6K to 40.5K. - Across the 12 months ending September 2026, Faradays’ share of searches among department stores in New Zealand increased from 0.07% to 2.1%. - Across the 12 months ending September 2026, Faradays rose from 5th to 4th among department stores in New Zealand. ## How did search popularity change for New Zealand department stores in September 2026? - In September 2026, Faradays overtook Ballantynes to rank 4th among department stores in New Zealand, with 2.1% of the searches. - In September 2026, Kmart NZ gained share of searches among department stores in New Zealand, from 53.9% to 55.8%. - In September 2026, Farmers lost share of searches among department stores in New Zealand, from 28.9% to 25.6%. - In September 2026, Ballantynes lost share of searches among department stores in New Zealand, from 1.7% to 0.95%. - Estimated monthly branded searches for The Warehouse in New Zealand fell 18.1% over 12 measured months, from 374K to 307K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Department stores | 1.6K | 0.07% | 5 | | Nov 2025 | Department stores | 6.6K | 0.25% | 5 | | Dec 2025 | Department stores | 2.4K | 0.08% | 5 | | Jan 2026 | Department stores | 1.6K | 0.07% | 5 | | Feb 2026 | Department stores | 1.6K | 0.09% | 5 | | Mar 2026 | Department stores | 1.9K | 0.09% | 5 | | Apr 2026 | Department stores | 3.6K | 0.16% | 5 | | May 2026 | Department stores | 6.6K | 0.32% | 5 | | Jun 2026 | Department stores | 1.9K | 0.1% | 5 | | Jul 2026 | Department stores | 1.9K | 0.1% | 5 | | Aug 2026 | Department stores | 5.4K | 0.27% | 5 | | Sep 2026 | Department stores | 40.5K | 2.1% | 4 | ## How are Faradays’ branded searches counted? Brandwave collects information about searches that people make online using Faradays’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “faradays” ## Which department stores compete with Faradays? - [Kmart NZ](/demand/nz/brands/kmart-nz): Head-to-head: /demand/nz/compare/faradays-vs-kmart-nz - [Farmers](/demand/nz/brands/farmers): Head-to-head: /demand/nz/compare/faradays-vs-farmers - [The Warehouse](/demand/nz/brands/the-warehouse): Head-to-head: /demand/nz/compare/faradays-vs-the-warehouse - [Ballantynes](/demand/nz/brands/ballantynes): Head-to-head: /demand/nz/compare/ballantynes-vs-faradays ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Faradays: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/faradays This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/faradays. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.