--- title: "FAE: search popularity in New Zealand" description: "FAE makes forestry mulchers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/fae-group" publisher: "Brandwave" --- # FAE: search popularity in New Zealand FAE makes forestry mulchers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: FAE - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among forestry mulcher brands**: 0.39% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Forestry mulcher brands | 4 | 0.39% | 20 | - [Forestry mulcher brands](/demand/nz/categories/nz-forestry-mulcher-brands) ## Top forestry mulcher brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, FAE appeared in all five answers. FAE is the most recommended of the six. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | FAE | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | SEPPI M | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | John Deere | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Kubota | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Bobcat | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Caterpillar | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 | ## Every AI answer about forestry mulcher brands - Asked ChatGPT "Which forestry mulcher brand should I buy in New Zealand?": 1. SEPPI M, 2. FAE - Asked ChatGPT "What are the best forestry mulcher brands in New Zealand?": 1. FAE, 2. SEPPI M - Asked ChatGPT "What's the best forestry mulcher brand in New Zealand for heavy land clearing?": 1. FAE, 2. SEPPI M - Searched Google, AI Overview "best forestry mulcher": 1. FAE, 2. Caterpillar - Searched Google, AI Overview "mulcher for excavator": 1. FAE Not named in any answer: John Deere, Kubota and Bobcat. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for FAE changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for FAE in New Zealand rose from 10 to 20. - Across the 12 months ending September 2026, FAE rose from 5th to 4th among forestry mulcher brands in New Zealand. ## How did search popularity change for New Zealand forestry mulcher brands in September 2026? - In September 2026, John Deere gained share of searches among forestry mulcher brands in New Zealand, from 65.7% to 66.5%. - In September 2026, Bobcat lost share of searches among forestry mulcher brands in New Zealand, from 3.3% to 2.7%. - Estimated monthly branded searches for FAE in New Zealand rose 100% over 12 measured months, from 10 to 20 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Forestry mulcher brands | 10 | 0.17% | 5 | | Nov 2025 | Forestry mulcher brands | 30 | 0.49% | 4 | | Dec 2025 | Forestry mulcher brands | 10 | 0.17% | 5 | | Jan 2026 | Forestry mulcher brands | 20 | 0.39% | 4 | | Feb 2026 | Forestry mulcher brands | 30 | 0.56% | 4 | | Mar 2026 | Forestry mulcher brands | 30 | 0.47% | 4 | | Apr 2026 | Forestry mulcher brands | 30 | 0.56% | 4 | | May 2026 | Forestry mulcher brands | 40 | 0.74% | 4 | | Jun 2026 | Forestry mulcher brands | 50 | 0.86% | 4 | | Jul 2026 | Forestry mulcher brands | 30 | 0.71% | 4 | | Aug 2026 | Forestry mulcher brands | 20 | 0.39% | 4 | | Sep 2026 | Forestry mulcher brands | 20 | 0.39% | 4 | ## How are FAE’s branded searches counted? Brandwave collects information about searches that people make online using FAE’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “fae mulcher” ## Which forestry mulcher brands compete with FAE? - [John Deere](/demand/nz/brands/john-deere): Head-to-head: /demand/nz/compare/fae-group-vs-john-deere - [Kubota](/demand/nz/brands/kubota): Head-to-head: /demand/nz/compare/fae-group-vs-kubota - [Bobcat](/demand/nz/brands/bobcat): Head-to-head: /demand/nz/compare/bobcat-vs-fae-group - [Caterpillar](/demand/nz/brands/caterpillar): Head-to-head: /demand/nz/compare/caterpillar-vs-fae-group - [SEPPI M](/demand/nz/brands/seppi-m): Head-to-head: /demand/nz/compare/fae-group-vs-seppi-m ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "FAE: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/fae-group This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/fae-group. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.