---
title: "Facebook: search popularity and Share of Search in New Zealand"
description: "Facebook is a social media platform used in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/facebook"
publisher: "Brandwave"
---

# Facebook: search popularity and Share of Search in New Zealand

Facebook is a social media platform used in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Facebook
- **Owned by**: Meta
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among social media platforms**: 30.5%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Social media platforms | 2 | 30.5% | 2.5M |

- [Social media platforms](/demand/nz/categories/nz-social-media-platforms)

## How has branded search demand for Facebook changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Facebook in New Zealand held steady, from 2.4M to 2.5M.
- Across the 11 months ending August 2026, Facebook’s estimated Share of Search among social media platforms in New Zealand peaked at 31.6% in December 2025 and was lowest at 27.4% in March 2026.

## How did search popularity change for New Zealand social media platforms in August 2026?

- In August 2026, TikTok overtook Reddit to rank 5th among social media platforms in New Zealand, at 4.9%.
- In August 2026, Pinterest gained estimated Share of Search among social media platforms in New Zealand, from 4.8% to 5.7%.
- In August 2026, YouTube lost estimated Share of Search among social media platforms in New Zealand, from 44.2% to 43%.
- In August 2026, Facebook lost estimated Share of Search among social media platforms in New Zealand, from 31.3% to 30.5%.
- LinkedIn’s estimated Share of Search among social media platforms in New Zealand has gained ground for 3 months in a row, from 2.3% to 2.8% in August 2026.
- Estimated monthly branded searches for Reddit in New Zealand rose 15.6% over 11 measured months, from 312K to 361K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Social media platforms | 2.4M | 30.3% | 2 |
| Nov 2025 | Social media platforms | 2.4M | 31% | 2 |
| Dec 2025 | Social media platforms | 2.4M | 31.6% | 2 |
| Jan 2026 | Social media platforms | 2.4M | 31.4% | 2 |
| Feb 2026 | Social media platforms | 2.4M | 31.3% | 2 |
| Mar 2026 | Social media platforms | 2.5M | 27.4% | 2 |
| Apr 2026 | Social media platforms | 2.5M | 30.9% | 2 |
| May 2026 | Social media platforms | 2.5M | 30.1% | 2 |
| Jun 2026 | Social media platforms | 2.5M | 30.6% | 2 |
| Jul 2026 | Social media platforms | 2.5M | 31.3% | 2 |
| Aug 2026 | Social media platforms | 2.5M | 30.5% | 2 |
| Sep 2026 | Social media platforms | — | — | — |

## How is Facebook measured?

Brandwave collects information about searches that people make online using Facebook’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “facebook”
- “facebook app”
- “facebook c”
- “facebook download”
- “facebook long in”
- “facebook market”
- “facebook msn”
- “facebook near me”
- “facebook nz”
- “facebook online”
- “facebook open”
- “facebook social media”
- “facebook video downloader”
- “liverpool facebook”
- “www facebook c”

## Which social media platforms compete with Facebook?

- [YouTube](/demand/nz/brands/youtube): Head-to-head: /demand/nz/compare/facebook-vs-youtube
- [Instagram](/demand/nz/brands/instagram): Head-to-head: /demand/nz/compare/facebook-vs-instagram
- [Pinterest](/demand/nz/brands/pinterest): Head-to-head: /demand/nz/compare/facebook-vs-pinterest
- [TikTok](/demand/nz/brands/tiktok): Head-to-head: /demand/nz/compare/facebook-vs-tiktok
- [Reddit](/demand/nz/brands/reddit): Head-to-head: /demand/nz/compare/facebook-vs-reddit
- [LinkedIn](/demand/nz/brands/linkedin)
- [Snapchat](/demand/nz/brands/snapchat)
- [Threads](/demand/nz/brands/threads)

## Who owns Facebook?

Facebook is owned by Meta. Brandwave also tracks Instagram, Messenger, Meta Ads, Meta Quest, Threads, WhatsApp and Workplace, owned by the same company, in New Zealand.

- [Meta](/demand/nz/companies/meta): Owns 9 tracked brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Who owns Facebook?

Facebook is owned by Meta. Brandwave also tracks Instagram, Messenger, Meta Ads, Meta Quest, Threads, WhatsApp and Workplace, owned by the same company, in New Zealand.

## Cite this page

Brandwave. "Facebook: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/facebook

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/facebook. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.