--- title: "Fabrik: search popularity in New Zealand" description: "Fabrik is a hair salon in Hamilton. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/fabrik-hair" publisher: "Brandwave" --- # Fabrik: search popularity in New Zealand Fabrik is a hair salon in Hamilton. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Fabrik - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among Hamilton hair salons**: 8.8% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Hamilton hair salons | 3 | 8.8% | 90 | - [Hamilton hair salons](/demand/nz/locations/hamilton/hair-salons) ## Top Hamilton hair salons in ChatGPT and Google AI Overviews In three ChatGPT questions, Fabrik appeared in all three answers. Fabrik is the most recommended of the six. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Fabrik | 1st | 3 of 3 | 3 of 3 | | Jingles Hair Design | 2nd | 3 of 3 | 3 of 3 | | Fox Hair Blonde Bar | 3rd | 2 of 3 | 2 of 3 | | Kess Hair & Beauty | 4th | 2 of 3 | 2 of 3 | | Ktizo Hair | Not ranked | 0 of 3 | 0 of 3 | | Rodney Wayne | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about Hamilton hair salons - Asked ChatGPT "Which hair salon should I go to in Hamilton, New Zealand?": 1. Fabrik, 2. Jingles Hair Design, 3. Fox Hair Blonde Bar - Asked ChatGPT "What are the best hair salons in Hamilton, New Zealand?": 1. Fabrik, 2. Fox Hair Blonde Bar, 3. Jingles Hair Design, 4. Kess Hair & Beauty - Asked ChatGPT "What's the best hair salon in Hamilton, New Zealand for a new haircut?": 1. Fabrik, 2. Jingles Hair Design, 3. Kess Hair & Beauty Not named in any answer: Ktizo Hair and Rodney Wayne. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Fabrik changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Fabrik in New Zealand rose from 110 to 170. - Across the 12 months ending September 2026, Fabrik’s share of searches among Hamilton hair salons in New Zealand increased from 8% to 8.8%. - Across the 12 months ending September 2026, Fabrik’s share of searches among Hamilton hair salons in New Zealand peaked at 14.5% in November 2025 and was lowest at 7.9% in May 2026. ## How did search popularity change for New Zealand Hamilton hair salons in September 2026? - In September 2026, Ktizo Hair gained share of searches among Hamilton hair salons in New Zealand, from 49.5% to 54.9%. - In September 2026, Rodney Wayne gained share of searches among Hamilton hair salons in New Zealand, from 20.6% to 23.5%. - In September 2026, Kess Hair & Beauty gained share of searches among Hamilton hair salons in New Zealand, from 1.9% to 2.9%. - In September 2026, Fabrik lost share of searches among Hamilton hair salons in New Zealand, from 13.1% to 8.8%. - In September 2026, Jingles Hair Design lost share of searches among Hamilton hair salons in New Zealand, from 8.4% to 4.9%. - In September 2026, Fox Hair Blonde Bar lost share of searches among Hamilton hair salons in New Zealand, from 6.5% to 4.9%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Hamilton hair salons | 90 | 8% | 3 | | Nov 2025 | Hamilton hair salons | 170 | 14.5% | 3 | | Dec 2025 | Hamilton hair salons | 140 | 13.2% | 3 | | Jan 2026 | Hamilton hair salons | 140 | 12.8% | 3 | | Feb 2026 | Hamilton hair salons | 140 | 12.5% | 3 | | Mar 2026 | Hamilton hair salons | 110 | 11% | 3 | | Apr 2026 | Hamilton hair salons | 90 | 9.7% | 3 | | May 2026 | Hamilton hair salons | 70 | 7.9% | 3 | | Jun 2026 | Hamilton hair salons | 90 | 8.9% | 3 | | Jul 2026 | Hamilton hair salons | 140 | 12.2% | 3 | | Aug 2026 | Hamilton hair salons | 140 | 13.1% | 3 | | Sep 2026 | Hamilton hair salons | 90 | 8.8% | 3 | ## How are Fabrik’s branded searches counted? Brandwave collects information about searches that people make online using Fabrik’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “fabrik hamilton” ## Which Hamilton hair salons compete with Fabrik? - [Ktizo Hair](/demand/nz/brands/ktizo-hair): Head-to-head: /demand/nz/compare/fabrik-hair-vs-ktizo-hair - [Rodney Wayne](/demand/nz/brands/rodney-wayne): Head-to-head: /demand/nz/compare/fabrik-hair-vs-rodney-wayne - [Fox Hair Blonde Bar](/demand/nz/brands/fox-hair): Head-to-head: /demand/nz/compare/fabrik-hair-vs-fox-hair - [Jingles Hair Design](/demand/nz/brands/jingles-hair): Head-to-head: /demand/nz/compare/fabrik-hair-vs-jingles-hair - [Kess Hair & Beauty](/demand/nz/brands/kess-hair-beauty): Head-to-head: /demand/nz/compare/fabrik-hair-vs-kess-hair-beauty ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Fabrik: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/fabrik-hair This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/fabrik-hair. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.