---
title: "Faber-Castell: search popularity and Share of Search in New Zealand"
description: "Faber-Castell makes art supplies sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/faber-castell"
publisher: "Brandwave"
---

# Faber-Castell: search popularity and Share of Search in New Zealand

Faber-Castell makes art supplies sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Faber-Castell
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among art supply brands**: 28.1%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Art supply brands | 2 | 28.1% | 2.5K |

- [Art supply brands](/demand/nz/categories/nz-art-supply-brands)

## How has branded search demand for Faber-Castell changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Faber-Castell in New Zealand rose from 1.8K to 2.5K.
- Across the 11 months ending August 2026, Faber-Castell’s estimated Share of Search among art supply brands in New Zealand decreased from 28.7% to 28.1%.
- Across the 11 months ending August 2026, Faber-Castell’s estimated Share of Search among art supply brands in New Zealand peaked at 34.8% in January 2026 and was lowest at 23.4% in June 2026.

## How did search popularity change for New Zealand art supply brands in August 2026?

- In August 2026, Winsor & Newton gained estimated Share of Search among art supply brands in New Zealand, from 13.9% to 15.7%.
- In August 2026, Faber-Castell gained estimated Share of Search among art supply brands in New Zealand, from 26.8% to 28.1%.
- In August 2026, Copic gained estimated Share of Search among art supply brands in New Zealand, from 9.1% to 9.9%.
- In August 2026, Derwent gained estimated Share of Search among art supply brands in New Zealand, from 3.4% to 4.2%.
- In August 2026, Posca lost estimated Share of Search among art supply brands in New Zealand, from 46.8% to 42.1%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Art supply brands | 1.8K | 28.7% | 2 |
| Nov 2025 | Art supply brands | 2.1K | 26.5% | 2 |
| Dec 2025 | Art supply brands | 2.5K | 29.5% | 2 |
| Jan 2026 | Art supply brands | 2.4K | 34.8% | 2 |
| Feb 2026 | Art supply brands | 1.9K | 28.4% | 2 |
| Mar 2026 | Art supply brands | 1.9K | 25.8% | 2 |
| Apr 2026 | Art supply brands | 2.1K | 27.1% | 2 |
| May 2026 | Art supply brands | 2.3K | 26.3% | 2 |
| Jun 2026 | Art supply brands | 2.3K | 23.4% | 2 |
| Jul 2026 | Art supply brands | 2.5K | 26.8% | 2 |
| Aug 2026 | Art supply brands | 2.5K | 28.1% | 2 |
| Sep 2026 | Art supply brands | — | — | — |

## How is Faber-Castell measured?

Brandwave collects information about searches that people make online using Faber-Castell’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “faber castell”
- “faber castell 48 colour pencils”
- “faber castell albrecht durer watercolor pencils”
- “faber castell art supplies”
- “faber castell click pencil”
- “faber castell colored pencils”
- “faber castell com”
- “faber castell connector pens”
- “faber castell erasers”
- “faber castell felt pens”
- “faber castell graphite pencils”
- “faber castell markers”
- “faber castell near me”
- “faber castell nz”
- “faber castell online”
- “faber castell paint”
- “faber castell pen”
- “faber castell pencils”
- “faber castell pitt artist pen”
- “faber castell pitt pastel pencils”
- “faber castell polychromos”
- “faber castell polychromos colored pencils”
- “faber castell polychromos pencils”
- “faber castell watercolor pencils”
- “fabercastell”
- “fabercastell markers”
- “fabercastell paint”
- “fabercastell pencils”

## Which art supply brands compete with Faber-Castell?

- [Posca](/demand/nz/brands/posca): Head-to-head: /demand/nz/compare/faber-castell-vs-posca
- [Winsor & Newton](/demand/nz/brands/winsor-and-newton): Head-to-head: /demand/nz/compare/faber-castell-vs-winsor-and-newton
- [Copic](/demand/nz/brands/copic): Head-to-head: /demand/nz/compare/copic-vs-faber-castell
- [Derwent](/demand/nz/brands/derwent): Head-to-head: /demand/nz/compare/derwent-vs-faber-castell

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Faber-Castell: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/faber-castell

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/faber-castell. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.