--- title: "How popular is Fab? Searches and AI answers in New Zealand" description: "Epic Games' marketplace for 3D assets and textures. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/fab-epic" publisher: "Brandwave" --- # How popular is Fab? Searches and AI answers in New Zealand Epic Games' marketplace for 3D assets and textures. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Fab - **Owned by**: Epic Games - **Market**: New Zealand - **Measured month**: Oct 2026 - **Share of Search among 3D texture and asset libraries**: 4.1% ## Where does Fab compete? | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | 3D texture and asset libraries | 5 | 4.1% | 50 | - [3D texture and asset libraries](/demand/nz/categories/nz-3d-texture-libraries) ## Top 3D texture and asset libraries in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Fab was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Fab is the second most recommended of the eight. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Poly Haven | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Fab | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | ambientCG | 3rd | 2 of 3 | 1 of 1 | 3 of 4 | | Quixel Megascans | 4th | 3 of 3 | 1 of 1 | 4 of 4 | | Synty Studios | 5th | 2 of 3 | 0 of 1 | 2 of 4 | | Poliigon | 6th | 1 of 3 | 1 of 1 | 2 of 4 | | Textures.com | 7th | 1 of 3 | 1 of 1 | 2 of 4 | | CGAxis | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about 3D texture and asset libraries - Asked ChatGPT "Which 3D texture and asset library should I use in New Zealand?": 1. Poly Haven, 2. Fab, 3. Quixel Megascans - Asked ChatGPT "What are the best 3D texture and asset libraries in New Zealand?": 1. Poly Haven, 2. Fab, 3. Quixel Megascans, 4. ambientCG, 5. Poliigon, 6. Synty Studios, 7. Textures.com - Asked ChatGPT "What's the best 3D texture and asset library in New Zealand for game art assets?": 1. Fab, 2. Poly Haven, 3. Synty Studios, 4. ambientCG, 5. Quixel Megascans - Searched Google, AI Overview "3d texture library": 1. Poly Haven, 2. ambientCG, 3. Textures.com, 4. Poliigon, 5. Quixel Megascans Not named in any answer: CGAxis. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How has branded search demand for Fab changed in New Zealand over the last 12 months? - Across the 12 months ending October 2026, estimated monthly branded searches for Fab in New Zealand rose from 30 to 50. - Across the 12 months ending October 2026, Fab’s share of searches among 3D texture and asset libraries in New Zealand peaked at 6.3% in January 2026 and was lowest at 2.5% in May 2026. ## How did search popularity change for New Zealand 3D texture and asset libraries in October 2026? - In October 2026, Poliigon overtook ambientCG and Synty Studios to rank 2nd among 3D texture and asset libraries in New Zealand, with 14% of the searches. - In October 2026, Fab gained share of searches among 3D texture and asset libraries in New Zealand, from 2.9% to 4.1%. - In October 2026, Quixel Megascans gained share of searches among 3D texture and asset libraries in New Zealand, from 1.9% to 2.5%. - In October 2026, Poly Haven lost share of searches among 3D texture and asset libraries in New Zealand, from 55.8% to 52.9%. - In October 2026, ambientCG lost share of searches among 3D texture and asset libraries in New Zealand, from 13.5% to 11.6%. - In October 2026, Synty Studios lost share of searches among 3D texture and asset libraries in New Zealand, from 11.5% to 10.7%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Nov 2025 | 3D texture and asset libraries | 30 | 3.9% | 5 | | Dec 2025 | 3D texture and asset libraries | 30 | 5.8% | 6 | | Jan 2026 | 3D texture and asset libraries | 40 | 6.3% | 4 | | Feb 2026 | 3D texture and asset libraries | 20 | 2.7% | 6 | | Mar 2026 | 3D texture and asset libraries | 40 | 3.6% | 5 | | Apr 2026 | 3D texture and asset libraries | 30 | 3.4% | 6 | | May 2026 | 3D texture and asset libraries | 30 | 2.5% | 5 | | Jun 2026 | 3D texture and asset libraries | 40 | 3.6% | 5 | | Jul 2026 | 3D texture and asset libraries | 50 | 4.5% | 5 | | Aug 2026 | 3D texture and asset libraries | 40 | 3.6% | 5 | | Sep 2026 | 3D texture and asset libraries | 30 | 2.9% | 5 | | Oct 2026 | 3D texture and asset libraries | 50 | 4.1% | 5 | ## How are Fab’s branded searches counted? Brandwave collects information about searches that people make online using Fab’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “fab epic” - “fab marketplace” - “fab.com” ## Which 3D texture and asset libraries compete with Fab? - [Poly Haven](/demand/nz/brands/poly-haven) - [Poliigon](/demand/nz/brands/poliigon): Head-to-head: /demand/nz/compare/fab-epic-vs-poliigon - [ambientCG](/demand/nz/brands/ambientcg): Head-to-head: /demand/nz/compare/ambientcg-vs-fab-epic - [Synty Studios](/demand/nz/brands/synty-studios): Head-to-head: /demand/nz/compare/fab-epic-vs-synty-studios - [Textures.com](/demand/nz/brands/textures-com): Head-to-head: /demand/nz/compare/fab-epic-vs-textures-com - [Quixel Megascans](/demand/nz/brands/megascans): Head-to-head: /demand/nz/compare/fab-epic-vs-megascans - [CGAxis](/demand/nz/brands/cgaxis) ## Who owns Fab? Fab is owned by Epic Games. Brandwave also tracks Quixel Megascans and Fortnite, owned by the same company, in New Zealand. - [Epic Games](/demand/nz/companies/epic-games): Owns 3 tracked brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Fab? Fab is owned by Epic Games. Brandwave also tracks Quixel Megascans and Fortnite, owned by the same company, in New Zealand. ## Cite this page Brandwave. "How popular is Fab? Searches and AI answers in New Zealand". https://gobrandwave.com/demand/nz/brands/fab-epic This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/fab-epic. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.