---
title: "F1 TV: search popularity and Share of Search in New Zealand"
description: "F1 TV streams live sport in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/f1-tv"
publisher: "Brandwave"
---

# F1 TV: search popularity and Share of Search in New Zealand

F1 TV streams live sport in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: F1 TV
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among sports streaming services**: 2.3%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Sports streaming services | 5 | 2.3% | 4.8K |

- [Sports streaming services](/demand/nz/categories/nz-sports-streaming-services)

## How has branded search demand for F1 TV changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for F1 TV in New Zealand fell from 11.5K to 4.8K.
- Across the 11 months ending August 2026, F1 TV’s estimated Share of Search among sports streaming services in New Zealand decreased from 6.3% to 2.3%.
- Across the 11 months ending August 2026, F1 TV’s estimated Share of Search among sports streaming services in New Zealand peaked at 22.2% in March 2026 and was lowest at 1.6% in April 2026.
- Across the 11 months ending August 2026, F1 TV fell from 3rd to 5th among sports streaming services in New Zealand.

## How did search popularity change for New Zealand sports streaming services in August 2026?

- In August 2026, DAZN overtook F1 TV to rank 4th among sports streaming services in New Zealand, at 3.7%.
- In August 2026, Sky Sport Now gained estimated Share of Search among sports streaming services in New Zealand, from 50.6% to 55.8%.
- In August 2026, Sky Go gained estimated Share of Search among sports streaming services in New Zealand, from 30.8% to 33.8%.
- In August 2026, Rugby Pass TV lost estimated Share of Search among sports streaming services in New Zealand, from 13.2% to 4.3%.
- In August 2026, F1 TV lost estimated Share of Search among sports streaming services in New Zealand, from 4% to 2.3%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Sports streaming services | 11.5K | 6.3% | 3 |
| Nov 2025 | Sports streaming services | 9.4K | 6.2% | 3 |
| Dec 2025 | Sports streaming services | 4.6K | 4.9% | 4 |
| Jan 2026 | Sports streaming services | 2.2K | 2% | 4 |
| Feb 2026 | Sports streaming services | 5.5K | 3.7% | 3 |
| Mar 2026 | Sports streaming services | 46.9K | 22.2% | 3 |
| Apr 2026 | Sports streaming services | 3K | 1.6% | 4 |
| May 2026 | Sports streaming services | 16K | 7.8% | 3 |
| Jun 2026 | Sports streaming services | 13.7K | 6.2% | 3 |
| Jul 2026 | Sports streaming services | 11.1K | 4% | 4 |
| Aug 2026 | Sports streaming services | 4.8K | 2.3% | 5 |
| Sep 2026 | Sports streaming services | — | — | — |

## How is F1 TV measured?

Brandwave collects information about searches that people make online using F1 TV’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “f1 tv app”
- “f1 tv calendar”
- “f1 tv cost”
- “f1 tv home”
- “f1 tv live”
- “f1 tv live stream”
- “f1 tv new zealand”
- “f1 tv nz”
- “f1 tv online”
- “f1 tv price”
- “f1 tv pro”
- “f1 tv pro live streaming”
- “f1 tv pro subscription”
- “f1 tv subscription”
- “f1tv”
- “f1tv formula1 com”
- “f1tv nz”
- “f1tv stream”

## Which sports streaming services compete with F1 TV?

- [Sky Sport Now](/demand/nz/brands/sky-sport-now): Head-to-head: /demand/nz/compare/f1-tv-vs-sky-sport-now
- [Sky Go](/demand/nz/brands/sky-go): Head-to-head: /demand/nz/compare/f1-tv-vs-sky-go
- [Rugby Pass TV](/demand/nz/brands/rugby-pass-tv): Head-to-head: /demand/nz/compare/f1-tv-vs-rugby-pass-tv
- [DAZN](/demand/nz/brands/dazn): Head-to-head: /demand/nz/compare/dazn-vs-f1-tv

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "F1 TV: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/f1-tv

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/f1-tv. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.