---
title: "EzyDog: search popularity in New Zealand"
description: "EzyDog makes dog harnesses, leads and collars. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/ezydog"
publisher: "Brandwave"
---

# EzyDog: search popularity in New Zealand

EzyDog makes dog harnesses, leads and collars. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: EzyDog
- **Market**: New Zealand
- **Measured month**: Sep 2026
- **Share of Search among pet accessory brands**: 42.5%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Pet accessory brands | 1 | 42.5% | 1.2K |
| Dog bed brands | 2 | 15.8% | 260 |
| Dog collar brands | 3 | 11.6% | 190 |

- [Pet accessory brands](/demand/nz/categories/nz-pet-accessory-brands)
- [Dog bed brands](/demand/nz/categories/nz-dog-bed-brands)
- [Dog collar brands](/demand/nz/categories/nz-dog-collar-brands)

## Top pet accessory brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, EzyDog was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. EzyDog is the third most recommended of the nine.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Puchi | 1st | 2 of 3 | 0 of 2 | 2 of 5 |
| 8 Paws | 2nd | 2 of 3 | 0 of 2 | 2 of 5 |
| EzyDog | 3rd | 2 of 3 | 2 of 2 | 4 of 5 |
| Rogz | 4th | 1 of 3 | 0 of 2 | 1 of 5 |
| KONG | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Petmate | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Savic | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Ferplast | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Dogit | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about pet accessory brands

- Asked ChatGPT "Which pet accessory brand should I buy in New Zealand?": 1. EzyDog
- Asked ChatGPT "What are the best pet accessory brands in New Zealand?": 1. Puchi, 2. 8 Paws, 3. EzyDog, 4. Rogz
- Asked ChatGPT "What's the best pet accessory brand in New Zealand for dogs and cats?": 1. Puchi, 2. 8 Paws
- Searched Google, AI Overview "best pet accessories": 1. EzyDog
- Searched Google, AI Overview "pet collars nz": 1. EzyDog

Not named in any answer: KONG, Petmate, Savic, Ferplast and Dogit.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## How has branded search demand for EzyDog changed in New Zealand over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for EzyDog in New Zealand fell from 1.3K to 1.2K.
- Across the 12 months ending September 2026, EzyDog’s share of searches among pet accessory brands in New Zealand decreased from 44.1% to 42.5%.
- Across the 12 months ending September 2026, EzyDog’s share of searches among pet accessory brands in New Zealand peaked at 47.3% in January 2026 and was lowest at 37% in May 2026.
- Across the 12 months ending September 2026, EzyDog’s share of searches among dog bed brands in New Zealand decreased from 19.8% to 15.8%.
- Across the 12 months ending September 2026, EzyDog’s share of searches among dog bed brands in New Zealand peaked at 19.8% in October 2025 and was lowest at 12% in May 2026.
- Across the 12 months ending September 2026, EzyDog’s share of searches among dog collar brands in New Zealand decreased from 18.8% to 11.6%.
- Across the 12 months ending September 2026, EzyDog’s share of searches among dog collar brands in New Zealand peaked at 18.8% in October 2025 and was lowest at 11.4% in November 2025.

## How did search popularity change for New Zealand pet accessory brands in September 2026?

- In September 2026, EzyDog overtook KONG to become the leader among pet accessory brands in New Zealand, with 42.5% of the searches.
- In September 2026, Rogz overtook Petmate to rank 3rd among pet accessory brands in New Zealand, with 5.8% of the searches.
- In September 2026, Ferplast overtook Puchi to rank 6th among pet accessory brands in New Zealand, with 1.7% of the searches.
- In September 2026, KONG gained share of searches among pet accessory brands in New Zealand, from 38.6% to 42.5%.
- In September 2026, Petmate lost share of searches among pet accessory brands in New Zealand, from 12.4% to 2.7%.
- In September 2026, Puchi lost share of searches among pet accessory brands in New Zealand, from 2.1% to 1%.

## How did search popularity change for New Zealand dog bed brands in September 2026?

- In September 2026, KONG gained share of searches among dog bed brands in New Zealand, from 53% to 53.9%.
- In September 2026, Wild One lost share of searches among dog bed brands in New Zealand, from 8.3% to 6.7%.
- In September 2026, Kazoo rose from 5th to 4th among dog bed brands in New Zealand.
- Estimated monthly branded searches for EzyDog in New Zealand fell 18.8% over 12 measured months, from 320 to 260 in September 2026.

## How did search popularity change for New Zealand dog collar brands in September 2026?

- In September 2026, KONG gained share of searches among dog collar brands in New Zealand, from 53% to 54.3%.
- In September 2026, Julius-K9 gained share of searches among dog collar brands in New Zealand, from 3% to 4.3%.
- In September 2026, Ruffwear gained share of searches among dog collar brands in New Zealand, from 28.6% to 29.3%.
- In September 2026, Rogz gained share of searches among dog collar brands in New Zealand, from 0% to 0.61%.
- In September 2026, EzyDog lost share of searches among dog collar brands in New Zealand, from 15.5% to 11.6%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Pet accessory brands | 1.3K | 44.1% | 1 |
| Nov 2025 | Pet accessory brands | 1.2K | 42.6% | 1 |
| Dec 2025 | Pet accessory brands | 1.4K | 44.3% | 1 |
| Jan 2026 | Pet accessory brands | 1.4K | 47.3% | 1 |
| Feb 2026 | Pet accessory brands | 1.1K | 39.4% | 1 |
| Mar 2026 | Pet accessory brands | 1.1K | 37.1% | 2 |
| Apr 2026 | Pet accessory brands | 1.2K | 38.2% | 2 |
| May 2026 | Pet accessory brands | 1.2K | 37% | 2 |
| Jun 2026 | Pet accessory brands | 1.1K | 38.2% | 2 |
| Jul 2026 | Pet accessory brands | 1.3K | 40% | 2 |
| Aug 2026 | Pet accessory brands | 1.3K | 37.8% | 2 |
| Sep 2026 | Pet accessory brands | 1.2K | 42.5% | 1 |
| Oct 2025 | Dog bed brands | 320 | 19.8% | 2 |
| Nov 2025 | Dog bed brands | 320 | 19.4% | 2 |
| Dec 2025 | Dog bed brands | 260 | 17.6% | 2 |
| Jan 2026 | Dog bed brands | 320 | 19.3% | 2 |
| Feb 2026 | Dog bed brands | 210 | 15.2% | 2 |
| Mar 2026 | Dog bed brands | 260 | 15.5% | 2 |
| Apr 2026 | Dog bed brands | 260 | 15.1% | 3 |
| May 2026 | Dog bed brands | 210 | 12% | 3 |
| Jun 2026 | Dog bed brands | 260 | 13.8% | 3 |
| Jul 2026 | Dog bed brands | 320 | 16.9% | 2 |
| Aug 2026 | Dog bed brands | 260 | 15.5% | 2 |
| Sep 2026 | Dog bed brands | 260 | 15.8% | 2 |
| Oct 2025 | Dog collar brands | 260 | 18.8% | 3 |
| Nov 2025 | Dog collar brands | 160 | 11.4% | 3 |
| Dec 2025 | Dog collar brands | 240 | 16.8% | 3 |
| Jan 2026 | Dog collar brands | 240 | 15.3% | 3 |
| Feb 2026 | Dog collar brands | 190 | 13.7% | 3 |
| Mar 2026 | Dog collar brands | 190 | 12.4% | 3 |
| Apr 2026 | Dog collar brands | 210 | 12.7% | 3 |
| May 2026 | Dog collar brands | 240 | 14.3% | 3 |
| Jun 2026 | Dog collar brands | 190 | 12.3% | 3 |
| Jul 2026 | Dog collar brands | 240 | 14.1% | 3 |
| Aug 2026 | Dog collar brands | 260 | 15.5% | 3 |
| Sep 2026 | Dog collar brands | 190 | 11.6% | 3 |

## How are EzyDog’s branded searches counted?

Brandwave collects information about searches that people make online using EzyDog’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “ezydog”
- “ezydog adventure light”
- “ezydog backpack”
- “ezydog car harness”
- “ezydog checkmate collar”
- “ezydog collar”
- “ezydog crosscheck harness”
- “ezydog dfd”
- “ezydog drive”
- “ezydog drive harness”
- “ezydog express harness”
- “ezydog handy leash”
- “ezydog harness”
- “ezydog lead”
- “ezydog leash”
- “ezydog life jacket”
- “ezydog light”
- “ezydog luca”
- “ezydog luca leash”
- “ezydog running leash”
- “ezydog seat belt”
- “ezydog snakpak”
- “ezydog summit backpack”
- “ezydog x link harness”
- “ezydog xlink harness”
- “petstock ezydog harness”

## Which pet accessory brands compete with EzyDog?

- [KONG](/demand/nz/brands/kong): Head-to-head: /demand/nz/compare/ezydog-vs-kong
- [Rogz](/demand/nz/brands/rogz): Head-to-head: /demand/nz/compare/ezydog-vs-rogz
- [Petmate](/demand/nz/brands/petmate): Head-to-head: /demand/nz/compare/ezydog-vs-petmate
- [Savic](/demand/nz/brands/savic): Head-to-head: /demand/nz/compare/ezydog-vs-savic
- [Ferplast](/demand/nz/brands/ferplast): Head-to-head: /demand/nz/compare/ezydog-vs-ferplast
- [Puchi](/demand/nz/brands/puchi)
- [Dogit](/demand/nz/brands/dogit)
- [8 Paws](/demand/nz/brands/8-paws)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "EzyDog: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/ezydog

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/ezydog. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.