--- title: "Extra: search popularity and Share of Search in New Zealand" description: "Extra makes chewing gum or mints sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/extra" publisher: "Brandwave" --- # Extra: search popularity and Share of Search in New Zealand Extra makes chewing gum or mints sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Extra - **Owned by**: Mars - **Market**: New Zealand - **Measured month**: Aug 2026 - **Share of Search among chewing gum and mint brands**: 10.2% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Chewing gum and mint brands | 3 | 10.2% | 1.5K | - [Chewing gum and mint brands](/demand/nz/categories/nz-chewing-gum-and-mint-brands) ## How has branded search demand for Extra changed in New Zealand over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Extra in New Zealand rose from 1.3K to 1.5K. - Across the 11 months ending August 2026, Extra’s estimated Share of Search among chewing gum and mint brands in New Zealand peaked at 12.5% in January 2026 and was lowest at 8.3% in November 2025. ## How did search popularity change for New Zealand chewing gum and mint brands in August 2026? - In August 2026, Eclipse gained estimated Share of Search among chewing gum and mint brands in New Zealand, from 6.8% to 8.6%. - In August 2026, Mentos gained estimated Share of Search among chewing gum and mint brands in New Zealand, from 12.6% to 14%. - In August 2026, Airwaves gained estimated Share of Search among chewing gum and mint brands in New Zealand, from 2.2% to 2.9%. - In August 2026, Tic Tac lost estimated Share of Search among chewing gum and mint brands in New Zealand, from 67.2% to 63.1%. - Estimated monthly branded searches for Juicy Fruit in New Zealand rose 23.5% over 11 measured months, from 170 to 210 in August 2026. - Estimated monthly branded searches for Extra in New Zealand rose 19.7% over 11 measured months, from 1.3K to 1.5K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Chewing gum and mint brands | 1.3K | 10% | 3 | | Nov 2025 | Chewing gum and mint brands | 1K | 8.3% | 3 | | Dec 2025 | Chewing gum and mint brands | 890 | 8.4% | 3 | | Jan 2026 | Chewing gum and mint brands | 1K | 12.5% | 3 | | Feb 2026 | Chewing gum and mint brands | 1.1K | 10.2% | 3 | | Mar 2026 | Chewing gum and mint brands | 1.2K | 9.7% | 3 | | Apr 2026 | Chewing gum and mint brands | 1K | 9.7% | 3 | | May 2026 | Chewing gum and mint brands | 1.3K | 9.4% | 3 | | Jun 2026 | Chewing gum and mint brands | 1.3K | 8.6% | 3 | | Jul 2026 | Chewing gum and mint brands | 1.3K | 9.7% | 3 | | Aug 2026 | Chewing gum and mint brands | 1.5K | 10.2% | 3 | | Sep 2026 | Chewing gum and mint brands | — | — | — | ## How is Extra measured? Brandwave collects information about searches that people make online using Extra’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “extra bubble gum” - “extra extra gum” - “extra gum” - “extra mint gum” - “extra mints” - “extra strawberry gum” - “extra white gum” - “gum spearmint extra” ## Which chewing gum and mint brands compete with Extra? - [Tic Tac](/demand/nz/brands/tic-tac): Head-to-head: /demand/nz/compare/extra-vs-tic-tac - [Mentos](/demand/nz/brands/mentos): Head-to-head: /demand/nz/compare/extra-vs-mentos - [Eclipse](/demand/nz/brands/eclipse): Head-to-head: /demand/nz/compare/eclipse-vs-extra - [Airwaves](/demand/nz/brands/airwaves): Head-to-head: /demand/nz/compare/airwaves-vs-extra - [Juicy Fruit](/demand/nz/brands/juicy-fruit): Head-to-head: /demand/nz/compare/extra-vs-juicy-fruit ## Who owns Extra? Extra is owned by Mars. Brandwave also tracks Airwaves, Dolmio, Eclipse, Juicy Fruit, Pedigree, Royal Canin and Whiskas, owned by the same company, in New Zealand. - [Mars](/demand/nz/companies/mars): Owns 9 tracked brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Extra? Extra is owned by Mars. Brandwave also tracks Airwaves, Dolmio, Eclipse, Juicy Fruit, Pedigree, Royal Canin and Whiskas, owned by the same company, in New Zealand. ## Cite this page Brandwave. "Extra: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/extra This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/extra. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.