--- title: "Exposure: search popularity in New Zealand" description: "Exposure is a bike light brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/exposure" publisher: "Brandwave" --- # Exposure: search popularity in New Zealand Exposure is a bike light brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Exposure - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among bike light brands**: 15.9% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Bike light brands | 4 | 15.9% | 70 | - [Bike light brands](/demand/nz/categories/nz-bike-light-brands) ## Top bike light brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Exposure was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Exposure is the joint third most recommended of the five. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Knog | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Lezyne | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Exposure | 3rd | 2 of 3 | 1 of 1 | 3 of 4 | | Magicshine | 3rd | 3 of 3 | 1 of 1 | 4 of 4 | | Cateye | 5th | 2 of 3 | 1 of 1 | 3 of 4 | ## Every AI answer about bike light brands - Asked ChatGPT "Which bike light brand should I buy in New Zealand?": 1. Knog, 2. Lezyne, 3. Cateye, 4. Magicshine - Asked ChatGPT "What are the best bike light brands in New Zealand?": 1. Lezyne, 2. Exposure, 3. Magicshine, 4. Knog, 5. Cateye - Asked ChatGPT "What's the best bike light brand in New Zealand for night riding?": 1. Exposure, 2. Magicshine, 3. Lezyne, 4. Knog - Searched Google, AI Overview "rechargeable bike lights nz": 1. Cateye, 2. Knog, 3. Magicshine, 4. Exposure, 5. Lezyne Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How has branded search demand for Exposure changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Exposure in New Zealand rose from 50 to 70. - Across the 12 months ending September 2026, Exposure’s share of searches among bike light brands in New Zealand increased from 12.2% to 15.9%. - Across the 12 months ending September 2026, Exposure’s share of searches among bike light brands in New Zealand peaked at 15.9% in September 2026 and was lowest at 6.1% in May 2026. ## How did search popularity change for New Zealand bike light brands in September 2026? - In September 2026, Exposure overtook Magicshine to rank 4th among bike light brands in New Zealand, with 15.9% of the searches. - In September 2026, Lezyne gained share of searches among bike light brands in New Zealand, from 18.6% to 22.7%. - In September 2026, Cateye gained share of searches among bike light brands in New Zealand, from 16.3% to 18.2%. - In September 2026, Knog lost share of searches among bike light brands in New Zealand, from 37.2% to 31.8%. - In September 2026, Magicshine lost share of searches among bike light brands in New Zealand, from 16.3% to 11.4%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Bike light brands | 50 | 12.2% | 4 | | Nov 2025 | Bike light brands | 50 | 12.2% | 4 | | Dec 2025 | Bike light brands | 50 | 14.7% | 4 | | Jan 2026 | Bike light brands | 40 | 9.1% | 5 | | Feb 2026 | Bike light brands | 50 | 8.2% | 4 | | Mar 2026 | Bike light brands | 90 | 11.5% | 4 | | Apr 2026 | Bike light brands | 90 | 8.2% | 5 | | May 2026 | Bike light brands | 70 | 6.1% | 5 | | Jun 2026 | Bike light brands | 90 | 14.8% | 4 | | Jul 2026 | Bike light brands | 50 | 9.8% | 4 | | Aug 2026 | Bike light brands | 50 | 11.6% | 5 | | Sep 2026 | Bike light brands | 70 | 15.9% | 4 | ## How are Exposure’s branded searches counted? Brandwave collects information about searches that people make online using Exposure’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “exposure lights” ## Which bike light brands compete with Exposure? - [Knog](/demand/nz/brands/knog): Head-to-head: /demand/nz/compare/exposure-vs-knog - [Lezyne](/demand/nz/brands/lezyne): Head-to-head: /demand/nz/compare/exposure-vs-lezyne - [Cateye](/demand/nz/brands/cateye): Head-to-head: /demand/nz/compare/cateye-vs-exposure - [Magicshine](/demand/nz/brands/magicshine): Head-to-head: /demand/nz/compare/exposure-vs-magicshine ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Exposure: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/exposure This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/exposure. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.