--- title: "Exped: search popularity in New Zealand" description: "Exped makes sleeping pads and outdoor gear. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/exped" publisher: "Brandwave" --- # Exped: search popularity in New Zealand Exped makes sleeping pads and outdoor gear. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Exped - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among sleeping bag brands**: 0.23% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Sleeping bag brands | 5 | 0.23% | 250 | | Sleeping pad brands | 3 | 19.4% | 250 | - [Sleeping bag brands](/demand/nz/categories/nz-sleeping-bag-brands) - [Sleeping pad brands](/demand/nz/categories/nz-sleeping-pad-brands) ## Top sleeping bag brands in ChatGPT and Google AI Overviews In three ChatGPT questions, Exped did not appear in any of the three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Macpac | 1st | 3 of 3 | 3 of 3 | | Sea to Summit | 2nd | 3 of 3 | 3 of 3 | | Kathmandu | 3rd | 2 of 3 | 2 of 3 | | One Planet | 4th | 2 of 3 | 2 of 3 | | Rab | 4th | 1 of 3 | 1 of 3 | | Therm-a-Rest | Not ranked | 0 of 3 | 0 of 3 | | Exped | Not ranked | 0 of 3 | 0 of 3 | | Big Agnes | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about sleeping bag brands - Asked ChatGPT "Which sleeping bag brand should I buy in New Zealand?": 1. Kathmandu, 2. Macpac, 3. Sea to Summit - Asked ChatGPT "What are the best sleeping bag brands in New Zealand?": 1. Macpac, 2. Sea to Summit, 3. Rab, 4. One Planet - Asked ChatGPT "What's the best sleeping bag brand in New Zealand for tramping and camping?": 1. Macpac, 2. Sea to Summit, 3. Kathmandu, 4. One Planet Not named in any answer: Therm-a-Rest, Exped and Big Agnes. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How has branded search demand for Exped changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Exped in New Zealand fell from 280 to 250. - Across the 12 months ending September 2026, Exped’s share of searches among sleeping bag brands in New Zealand held steady at 0.23%. - Across the 12 months ending September 2026, Exped’s share of searches among sleeping pad brands in New Zealand increased from 17.1% to 19.4%. - Across the 12 months ending September 2026, Exped’s share of searches among sleeping pad brands in New Zealand peaked at 22.8% in January 2026 and was lowest at 17.1% in October 2025. ## How did search popularity change for New Zealand sleeping bag brands in September 2026? - Estimated monthly branded searches for Big Agnes in New Zealand fell 47.6% over 12 measured months, from 210 to 110 in September 2026. - Estimated monthly branded searches for Therm-a-Rest in New Zealand fell 33.3% over 12 measured months, from 480 to 320 in September 2026. - Estimated monthly branded searches for One Planet in New Zealand fell 19% over 12 measured months, from 210 to 170 in September 2026. - Estimated monthly branded searches for Sea to Summit in New Zealand fell 18.2% over 12 measured months, from 880 to 720 in September 2026. - Estimated monthly branded searches for Macpac in New Zealand fell 15.7% over 12 measured months, from 60.6K to 51.1K in September 2026. - Estimated monthly branded searches for Exped in New Zealand fell 10.7% over 12 measured months, from 280 to 250 in September 2026. ## How did search popularity change for New Zealand sleeping pad brands in September 2026? - In September 2026, Sea to Summit gained share of searches among sleeping pad brands in New Zealand, from 52.2% to 55.8%. - In September 2026, Exped lost share of searches among sleeping pad brands in New Zealand, from 22.5% to 19.4%. - In September 2026, Therm-a-Rest lost share of searches among sleeping pad brands in New Zealand, from 25.4% to 24.8%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Sleeping bag brands | 280 | 0.23% | 5 | | Nov 2025 | Sleeping bag brands | 420 | 0.26% | 5 | | Dec 2025 | Sleeping bag brands | 380 | 0.21% | 5 | | Jan 2026 | Sleeping bag brands | 470 | 0.31% | 5 | | Feb 2026 | Sleeping bag brands | 380 | 0.31% | 5 | | Mar 2026 | Sleeping bag brands | 420 | 0.29% | 5 | | Apr 2026 | Sleeping bag brands | 380 | 0.23% | 5 | | May 2026 | Sleeping bag brands | 310 | 0.21% | 6 | | Jun 2026 | Sleeping bag brands | 310 | 0.18% | 5 | | Jul 2026 | Sleeping bag brands | 280 | 0.17% | 5 | | Aug 2026 | Sleeping bag brands | 310 | 0.23% | 5 | | Sep 2026 | Sleeping bag brands | 250 | 0.23% | 5 | | Oct 2025 | Sleeping pad brands | 280 | 17.1% | 3 | | Nov 2025 | Sleeping pad brands | 420 | 20.9% | 3 | | Dec 2025 | Sleeping pad brands | 380 | 19.5% | 3 | | Jan 2026 | Sleeping pad brands | 470 | 22.8% | 3 | | Feb 2026 | Sleeping pad brands | 380 | 19.3% | 3 | | Mar 2026 | Sleeping pad brands | 420 | 21.5% | 3 | | Apr 2026 | Sleeping pad brands | 380 | 22.5% | 3 | | May 2026 | Sleeping pad brands | 310 | 20.4% | 3 | | Jun 2026 | Sleeping pad brands | 310 | 22.5% | 3 | | Jul 2026 | Sleeping pad brands | 280 | 21.9% | 2 | | Aug 2026 | Sleeping pad brands | 310 | 22.5% | 3 | | Sep 2026 | Sleeping pad brands | 250 | 19.4% | 3 | ## How are Exped’s branded searches counted? Brandwave collects information about searches that people make online using Exped’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “exped” - “exped sleeping pad” ## Which sleeping bag brands compete with Exped? - [Kathmandu](/demand/nz/brands/kathmandu) - [Macpac](/demand/nz/brands/macpac): Head-to-head: /demand/nz/compare/exped-vs-macpac - [Sea to Summit](/demand/nz/brands/sea-to-summit): Head-to-head: /demand/nz/compare/exped-vs-sea-to-summit - [Therm-a-Rest](/demand/nz/brands/therm-a-rest): Head-to-head: /demand/nz/compare/exped-vs-therm-a-rest - [One Planet](/demand/nz/brands/one-planet): Head-to-head: /demand/nz/compare/exped-vs-one-planet - [Rab](/demand/nz/brands/rab): Head-to-head: /demand/nz/compare/exped-vs-rab - [Big Agnes](/demand/nz/brands/big-agnes) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Exped: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/exped This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/exped. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.