---
title: "How popular is Exclaimer? Searches and AI answers in New Zealand"
description: "Exclaimer provides tools to manage branded email signatures across an organization. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/exclaimer"
publisher: "Brandwave"
---

# How popular is Exclaimer? Searches and AI answers in New Zealand

Exclaimer provides tools to manage branded email signatures across an organization. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Exclaimer
- **Market**: New Zealand
- **Measured month**: Oct 2026
- **Share of Search among email signature marketing platforms**: 38.2%

## Where does Exclaimer compete?

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Email signature marketing platforms | 2 | 38.2% | 210 |

- [Email signature marketing platforms](/demand/nz/categories/nz-email-signature-marketing-platforms)

## Top email signature marketing platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Exclaimer was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Exclaimer is the most recommended of the five.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Exclaimer | 1st | 3 of 3 | 1 of 2 | 4 of 5 |
| CodeTwo | 2nd | 3 of 3 | 1 of 2 | 4 of 5 |
| WiseStamp | 3rd | 2 of 3 | 2 of 2 | 4 of 5 |
| Newoldstamp | 4th | 2 of 3 | 1 of 2 | 3 of 5 |
| Opensense | 5th | 1 of 3 | 0 of 2 | 1 of 5 |

## Every AI answer about email signature marketing platforms

- Asked ChatGPT "Which email signature marketing platform should I use in New Zealand?": 1. WiseStamp, 2. Exclaimer, 3. CodeTwo, 4. Newoldstamp
- Asked ChatGPT "What are the best email signature marketing platforms in New Zealand?": 1. Exclaimer, 2. CodeTwo, 3. WiseStamp, 4. Opensense, 5. Newoldstamp
- Asked ChatGPT "What's the best email signature marketing platform in New Zealand for branded signatures?": 1. Exclaimer, 2. CodeTwo
- Searched Google, AI Overview "email signature management": 1. CodeTwo, 2. Exclaimer, 3. WiseStamp
- Searched Google, AI Overview "branded email signatures": 1. WiseStamp, 2. Newoldstamp

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## How has branded search demand for Exclaimer changed in New Zealand over the last 12 months?

- Across the 12 months ending October 2026, estimated monthly branded searches for Exclaimer in New Zealand fell from 260 to 210.
- Across the 12 months ending October 2026, Exclaimer’s share of searches among email signature marketing platforms in New Zealand decreased from 39.4% to 38.2%.
- Across the 12 months ending October 2026, Exclaimer’s share of searches among email signature marketing platforms in New Zealand peaked at 44.8% in December 2025 and was lowest at 33.3% in March 2026.

## How did search popularity change for New Zealand email signature marketing platforms in October 2026?

- In October 2026, Opensense gained share of searches among email signature marketing platforms in New Zealand, from 7.9% to 12.7%.
- In October 2026, WiseStamp gained share of searches among email signature marketing platforms in New Zealand, from 7.9% to 9.1%.
- In October 2026, CodeTwo lost share of searches among email signature marketing platforms in New Zealand, from 41.3% to 38.2%.
- In October 2026, Exclaimer lost share of searches among email signature marketing platforms in New Zealand, from 41.3% to 38.2%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Nov 2025 | Email signature marketing platforms | 260 | 39.4% | 2 |
| Dec 2025 | Email signature marketing platforms | 260 | 44.8% | 1 |
| Jan 2026 | Email signature marketing platforms | 260 | 40% | 1 |
| Feb 2026 | Email signature marketing platforms | 260 | 36.6% | 2 |
| Mar 2026 | Email signature marketing platforms | 260 | 33.3% | 2 |
| Apr 2026 | Email signature marketing platforms | 210 | 35.6% | 2 |
| May 2026 | Email signature marketing platforms | 260 | 37.7% | 2 |
| Jun 2026 | Email signature marketing platforms | 260 | 42.6% | 1 |
| Jul 2026 | Email signature marketing platforms | 210 | 38.2% | 2 |
| Aug 2026 | Email signature marketing platforms | 260 | 38.8% | 2 |
| Sep 2026 | Email signature marketing platforms | 260 | 41.3% | 2 |
| Oct 2026 | Email signature marketing platforms | 210 | 38.2% | 2 |

## How are Exclaimer’s branded searches counted?

Brandwave collects information about searches that people make online using Exclaimer’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “exclaimer”

## Which email signature marketing platforms compete with Exclaimer?

- [CodeTwo](/demand/nz/brands/codetwo): Head-to-head: /demand/nz/compare/codetwo-vs-exclaimer
- [Opensense](/demand/nz/brands/opensense): Head-to-head: /demand/nz/compare/exclaimer-vs-opensense
- [WiseStamp](/demand/nz/brands/wisestamp): Head-to-head: /demand/nz/compare/exclaimer-vs-wisestamp
- [Newoldstamp](/demand/nz/brands/newoldstamp): Head-to-head: /demand/nz/compare/exclaimer-vs-newoldstamp

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "How popular is Exclaimer? Searches and AI answers in New Zealand". https://gobrandwave.com/demand/nz/brands/exclaimer

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/exclaimer. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
