--- title: "Excalidraw: search popularity in New Zealand" description: "Excalidraw is whiteboard tool. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/excalidraw" publisher: "Brandwave" --- # Excalidraw: search popularity in New Zealand Excalidraw is whiteboard tool. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Excalidraw - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among online whiteboard tools**: 7.9% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Online whiteboard tools | 4 | 7.9% | 1.6K | - [Online whiteboard tools](/demand/nz/categories/nz-online-whiteboard-tools) ## Top online whiteboard tools in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Excalidraw was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Excalidraw is the fifth most recommended of the seven. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Miro | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | FigJam | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Microsoft Whiteboard | 3rd | 3 of 3 | 1 of 1 | 4 of 4 | | Mural | 4th | 3 of 3 | 1 of 1 | 4 of 4 | | Excalidraw | 5th | 2 of 3 | 1 of 1 | 3 of 4 | | draw.io | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Lucidchart | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about online whiteboard tools - Asked ChatGPT "Which online whiteboard tool should I use in New Zealand?": 1. Miro, 2. FigJam, 3. Microsoft Whiteboard, 4. Excalidraw, 5. Mural - Asked ChatGPT "What are the best online whiteboard tools in New Zealand?": 1. Miro, 2. FigJam, 3. Microsoft Whiteboard, 4. Mural, 5. Excalidraw - Asked ChatGPT "What's the best online whiteboard tool in New Zealand for team collaboration?": 1. Miro, 2. FigJam, 3. Microsoft Whiteboard, 4. Mural - Searched Google, AI Overview "collaboration whiteboard": 1. Miro, 2. Microsoft Whiteboard, 3. FigJam, 4. Mural, 5. Excalidraw Not named in any answer: draw.io and Lucidchart. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Excalidraw changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Excalidraw in New Zealand rose from 1.3K to 1.6K. - Across the 12 months ending September 2026, Excalidraw’s share of searches among online whiteboard tools in New Zealand increased from 5.6% to 7.9%. - Across the 12 months ending September 2026, Excalidraw’s share of searches among online whiteboard tools in New Zealand peaked at 8.1% in May 2026 and was lowest at 5.4% in March 2026. ## How did search popularity change for New Zealand online whiteboard tools in September 2026? - In September 2026, Excalidraw gained share of searches among online whiteboard tools in New Zealand, from 6.4% to 7.9%. - In September 2026, FigJam gained share of searches among online whiteboard tools in New Zealand, from 3.6% to 4.4%. - In September 2026, Microsoft Whiteboard gained share of searches among online whiteboard tools in New Zealand, from 1.6% to 2.4%. - In September 2026, Lucidchart lost share of searches among online whiteboard tools in New Zealand, from 13.1% to 10.7%. - Miro’s share of searches among online whiteboard tools in New Zealand has lost ground for 3 months in a row, from 61.4% to 60.2% in September 2026. - Estimated monthly branded searches for draw.io in New Zealand fell 19.3% over 12 measured months, from 3.6K to 2.9K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Online whiteboard tools | 1.3K | 5.6% | 4 | | Nov 2025 | Online whiteboard tools | 1.3K | 6.9% | 4 | | Dec 2025 | Online whiteboard tools | 880 | 6.2% | 5 | | Jan 2026 | Online whiteboard tools | 1K | 6.9% | 4 | | Feb 2026 | Online whiteboard tools | 1.3K | 6.8% | 4 | | Mar 2026 | Online whiteboard tools | 1.6K | 5.4% | 5 | | Apr 2026 | Online whiteboard tools | 1.3K | 6.3% | 5 | | May 2026 | Online whiteboard tools | 1.9K | 8.1% | 4 | | Jun 2026 | Online whiteboard tools | 1.6K | 7.8% | 4 | | Jul 2026 | Online whiteboard tools | 1.6K | 7.9% | 4 | | Aug 2026 | Online whiteboard tools | 1.6K | 6.4% | 4 | | Sep 2026 | Online whiteboard tools | 1.6K | 7.9% | 4 | ## How are Excalidraw’s branded searches counted? Brandwave collects information about searches that people make online using Excalidraw’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “excalidraw” ## Which online whiteboard tools compete with Excalidraw? - [Miro](/demand/nz/brands/miro): Head-to-head: /demand/nz/compare/excalidraw-vs-miro - [draw.io](/demand/nz/brands/draw-io): Head-to-head: /demand/nz/compare/draw-io-vs-excalidraw - [Lucidchart](/demand/nz/brands/lucidchart): Head-to-head: /demand/nz/compare/excalidraw-vs-lucidchart - [FigJam](/demand/nz/brands/figjam): Head-to-head: /demand/nz/compare/excalidraw-vs-figjam - [Microsoft Whiteboard](/demand/nz/brands/microsoft-whiteboard): Head-to-head: /demand/nz/compare/excalidraw-vs-microsoft-whiteboard - [Mural](/demand/nz/brands/mural) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Excalidraw: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/excalidraw This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/excalidraw. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.