--- title: "EXACT: search popularity and Share of Search in New Zealand" description: "EXACT is a dental practice management platform available in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/exact" publisher: "Brandwave" --- # EXACT: search popularity and Share of Search in New Zealand EXACT is a dental practice management platform available in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: EXACT - **Owned by**: Henry Schein One - **Market**: New Zealand - **Measured month**: Aug 2026 - **Share of Search among dental practice management software**: 17.3% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Dental practice management software | 2 | 17.3% | 90 | - [Dental practice management software](/demand/nz/categories/nz-dental-practice-management-software) ## How has branded search demand for EXACT changed in New Zealand over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for EXACT in New Zealand rose from 60 to 90. - Across the 11 months ending August 2026, EXACT’s estimated Share of Search among dental practice management software in New Zealand decreased from 30% to 17.3%. - Across the 11 months ending August 2026, EXACT’s estimated Share of Search among dental practice management software in New Zealand peaked at 48.3% in February 2026 and was lowest at 17.3% in August 2026. ## How did search popularity change for New Zealand dental practice management software in August 2026? - In August 2026, Dentally gained estimated Share of Search among dental practice management software in New Zealand, from 67.5% to 73.1%. - In August 2026, EXACT lost estimated Share of Search among dental practice management software in New Zealand, from 20% to 17.3%. - In August 2026, Open Dental lost estimated Share of Search among dental practice management software in New Zealand, from 10% to 7.7%. - In August 2026, Dental4Windows lost estimated Share of Search among dental practice management software in New Zealand, from 2.5% to 1.9%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Dental practice management software | 60 | 30% | 2 | | Nov 2025 | Dental practice management software | 70 | 31.8% | 2 | | Dec 2025 | Dental practice management software | 80 | 33.3% | 2 | | Jan 2026 | Dental practice management software | 80 | 40% | 2 | | Feb 2026 | Dental practice management software | 140 | 48.3% | 1 | | Mar 2026 | Dental practice management software | 140 | 38.9% | 2 | | Apr 2026 | Dental practice management software | 130 | 46.4% | 1 | | May 2026 | Dental practice management software | 100 | 34.5% | 2 | | Jun 2026 | Dental practice management software | 150 | 37.5% | 2 | | Jul 2026 | Dental practice management software | 80 | 20% | 2 | | Aug 2026 | Dental practice management software | 90 | 17.3% | 2 | | Sep 2026 | Dental practice management software | — | — | — | ## How is EXACT measured? Brandwave collects information about searches that people make online using EXACT’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “exact dental software” - “exact dental software demo” - “exact dental software download” - “exact dental software price” - “exact practice management” - “exact professional dental software” - “soe exact dental software” ## Which dental practice management software compete with EXACT? - [Dentally](/demand/nz/brands/dentally): Head-to-head: /demand/nz/compare/dentally-vs-exact - [Open Dental](/demand/nz/brands/open-dental): Head-to-head: /demand/nz/compare/exact-vs-open-dental - [Dental4Windows](/demand/nz/brands/dental4windows): Head-to-head: /demand/nz/compare/dental4windows-vs-exact ## Who owns EXACT? EXACT is owned by Henry Schein One. Brandwave also tracks Dentally, owned by the same company, in New Zealand. - [Henry Schein One](/demand/nz/companies/henry-schein-one): Owns 2 tracked brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns EXACT? EXACT is owned by Henry Schein One. Brandwave also tracks Dentally, owned by the same company, in New Zealand. ## Cite this page Brandwave. "EXACT: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/exact This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/exact. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.