--- title: "Evolve Inspired Jewellery: search popularity in New Zealand" description: "Evolve is a charm jewellery brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/evolve-jewellery" publisher: "Brandwave" --- # Evolve Inspired Jewellery: search popularity in New Zealand Evolve is a charm jewellery brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Evolve Inspired Jewellery - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among jewellery charm brands**: 2% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Jewellery charm brands | 5 | 2% | 680 | - [Jewellery charm brands](/demand/nz/categories/nz-jewellery-charm-brands) ## Top jewellery charm brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Evolve Inspired Jewellery appeared in all five answers. Evolve Inspired Jewellery is the second most recommended of the nine. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Pandora | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Evolve Inspired Jewellery | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Lullaboo | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | Frenelle Jewellery | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | Thomas Sabo | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Swarovski | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Tiffany & Co. | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Meadowlark | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Mejuri | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about jewellery charm brands - Asked ChatGPT "Which jewellery charm brand should I buy in New Zealand?": 1. Pandora, 2. Evolve Inspired Jewellery, 3. Frenelle Jewellery - Asked ChatGPT "What are the best jewellery charm brands in New Zealand?": 1. Pandora, 2. Evolve Inspired Jewellery, 3. Thomas Sabo - Asked ChatGPT "What's the best jewellery charm brand in New Zealand for a charm bracelet?": 1. Pandora, 2. Evolve Inspired Jewellery, 3. Lullaboo - Searched Google, AI Overview "bracelet charms nz": 1. Pandora, 2. Evolve Inspired Jewellery, 3. Lullaboo, 4. Frenelle Jewellery - Searched Google, AI Overview "jewellery charms nz": 1. Pandora, 2. Lullaboo, 3. Evolve Inspired Jewellery, 4. Frenelle Jewellery Not named in any answer: Swarovski, Tiffany & Co., Meadowlark and Mejuri. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Evolve Inspired Jewellery changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Evolve Inspired Jewellery in New Zealand fell from 1K to 680. - Across the 12 months ending September 2026, Evolve Inspired Jewellery’s share of searches among jewellery charm brands in New Zealand decreased from 2.9% to 2%. - Across the 12 months ending September 2026, Evolve Inspired Jewellery’s share of searches among jewellery charm brands in New Zealand peaked at 3.3% in February 2026 and was lowest at 2% in September 2026. - Across the 12 months ending September 2026, Evolve Inspired Jewellery fell from 4th to 5th among jewellery charm brands in New Zealand. ## How did search popularity change for New Zealand jewellery charm brands in September 2026? - In September 2026, Swarovski overtook Tiffany & Co. to rank 2nd among jewellery charm brands in New Zealand, with 32.1% of the searches. - In September 2026, Tiffany & Co. lost share of searches among jewellery charm brands in New Zealand, from 29.2% to 26.7%. - Evolve Inspired Jewellery’s share of searches among jewellery charm brands in New Zealand has lost ground for 3 months in a row, from 2.5% to 2% in September 2026. - Estimated monthly branded searches for Meadowlark in New Zealand rose 108.3% over 12 measured months, from 480 to 1K in September 2026. - Estimated monthly branded searches for Frenelle Jewellery in New Zealand rose 25% over 12 measured months, from 40 to 50 in September 2026. - Estimated monthly branded searches for Mejuri in New Zealand fell 21.4% over 12 measured months, from 700 to 550 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Jewellery charm brands | 1K | 2.9% | 4 | | Nov 2025 | Jewellery charm brands | 1.6K | 2.9% | 4 | | Dec 2025 | Jewellery charm brands | 1.9K | 2.7% | 4 | | Jan 2026 | Jewellery charm brands | 1.2K | 3% | 4 | | Feb 2026 | Jewellery charm brands | 1.1K | 3.3% | 4 | | Mar 2026 | Jewellery charm brands | 1K | 2.9% | 4 | | Apr 2026 | Jewellery charm brands | 1K | 3.1% | 4 | | May 2026 | Jewellery charm brands | 1.1K | 2.7% | 4 | | Jun 2026 | Jewellery charm brands | 860 | 2.5% | 5 | | Jul 2026 | Jewellery charm brands | 830 | 2.4% | 5 | | Aug 2026 | Jewellery charm brands | 830 | 2.2% | 5 | | Sep 2026 | Jewellery charm brands | 680 | 2% | 5 | ## How are Evolve Inspired Jewellery’s branded searches counted? Brandwave collects information about searches that people make online using Evolve Inspired Jewellery’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “evolve charms” - “evolve jewellery” ## Which jewellery charm brands compete with Evolve Inspired Jewellery? - [Pandora](/demand/nz/brands/pandora) - [Swarovski](/demand/nz/brands/swarovski): Head-to-head: /demand/nz/compare/evolve-jewellery-vs-swarovski - [Tiffany & Co.](/demand/nz/brands/tiffany-and-co): Head-to-head: /demand/nz/compare/evolve-jewellery-vs-tiffany-and-co - [Meadowlark](/demand/nz/brands/meadowlark): Head-to-head: /demand/nz/compare/evolve-jewellery-vs-meadowlark - [Mejuri](/demand/nz/brands/mejuri): Head-to-head: /demand/nz/compare/evolve-jewellery-vs-mejuri - [Thomas Sabo](/demand/nz/brands/thomas-sabo): Head-to-head: /demand/nz/compare/evolve-jewellery-vs-thomas-sabo - [Lullaboo](/demand/nz/brands/lullaboo) - [Frenelle Jewellery](/demand/nz/brands/frenelle) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Evolve Inspired Jewellery: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/evolve-jewellery This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/evolve-jewellery. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.