--- title: "How popular is Evinrude? Searches and AI answers in New Zealand" description: "Evinrude makes outboard motors. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/evinrude" publisher: "Brandwave" --- # How popular is Evinrude? Searches and AI answers in New Zealand Evinrude makes outboard motors. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Evinrude - **Market**: New Zealand - **Measured month**: Oct 2026 - **Share of Search among outboard motor brands**: 14.6% ## Where does Evinrude compete? | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Outboard motor brands | 3 | 14.6% | 700 | - [Outboard motor brands](/demand/nz/categories/nz-outboard-motor-brands) ## Top outboard motor brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Evinrude did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Yamaha Outboards | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Suzuki Marine | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Mercury Marine | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Honda Marine | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Tohatsu | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Evinrude | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Parsun | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 | ## Every AI answer about outboard motor brands - Asked ChatGPT "Which outboard motor brand should I buy in New Zealand?": 1. Suzuki Marine, 2. Honda Marine, 3. Mercury Marine, 4. Yamaha Outboards - Asked ChatGPT "What are the best outboard motor brands in New Zealand?": 1. Yamaha Outboards, 2. Suzuki Marine, 3. Mercury Marine, 4. Honda Marine, 5. Tohatsu - Asked ChatGPT "What's the best outboard motor brand in New Zealand for a small boat?": 1. Yamaha Outboards, 2. Suzuki Marine, 3. Honda Marine, 4. Mercury Marine - Searched Google, AI Overview "best outboard motor": 1. Yamaha Outboards, 2. Mercury Marine, 3. Suzuki Marine, 4. Honda Marine, 5. Tohatsu - Searched Google, AI Overview "small boat outboard": 1. Parsun Not named in any answer: Evinrude. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Evinrude changed in New Zealand over the last 12 months? - Across the 12 months ending October 2026, estimated monthly branded searches for Evinrude in New Zealand held steady, from 670 to 700. - Across the 12 months ending October 2026, Evinrude’s share of searches among outboard motor brands in New Zealand increased from 11.4% to 14.6%. - Across the 12 months ending October 2026, Evinrude’s share of searches among outboard motor brands in New Zealand peaked at 14.6% in October 2026 and was lowest at 6.9% in July 2026. ## How did search popularity change for New Zealand outboard motor brands in October 2026? - In October 2026, Mercury Marine overtook Yamaha Outboards to become the leader among outboard motor brands in New Zealand, with 25.8% of the searches. - In October 2026, Evinrude overtook Suzuki Marine and Honda Marine to rank 3rd among outboard motor brands in New Zealand, with 14.6% of the searches. - In October 2026, Yamaha Outboards lost share of searches among outboard motor brands in New Zealand, from 23.8% to 21.6%. - In October 2026, Parsun lost share of searches among outboard motor brands in New Zealand, from 7.2% to 5.4%. - In October 2026, Tohatsu lost share of searches among outboard motor brands in New Zealand, from 8.3% to 6.9%. - In October 2026, Suzuki Marine lost share of searches among outboard motor brands in New Zealand, from 13.6% to 12.5%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Nov 2025 | Outboard motor brands | 670 | 11.4% | 3 | | Dec 2025 | Outboard motor brands | 800 | 12.5% | 3 | | Jan 2026 | Outboard motor brands | 1K | 11.5% | 3 | | Feb 2026 | Outboard motor brands | 680 | 11.7% | 4 | | Mar 2026 | Outboard motor brands | 440 | 8.4% | 4 | | Apr 2026 | Outboard motor brands | 440 | 10.2% | 3 | | May 2026 | Outboard motor brands | 450 | 9.9% | 5 | | Jun 2026 | Outboard motor brands | 360 | 8% | 5 | | Jul 2026 | Outboard motor brands | 290 | 6.9% | 6 | | Aug 2026 | Outboard motor brands | 420 | 9.6% | 5 | | Sep 2026 | Outboard motor brands | 370 | 10.2% | 5 | | Oct 2026 | Outboard motor brands | 700 | 14.6% | 3 | ## How are Evinrude’s branded searches counted? Brandwave collects information about searches that people make online using Evinrude’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “115 evinrude etec” - “115 evinrude outboard” - “15 horsepower evinrude” - “150 evinrude etec” - “2 stroke evinrude” - “evinrude” - “evinrude e tec” - “evinrude motor” - “evinrude outboard” ## Which outboard motor brands compete with Evinrude? - [Mercury Marine](/demand/nz/brands/mercury-marine): Head-to-head: /demand/nz/compare/evinrude-vs-mercury-marine - [Yamaha Outboards](/demand/nz/brands/yamaha-outboards): Head-to-head: /demand/nz/compare/evinrude-vs-yamaha-outboards - [Honda Marine](/demand/nz/brands/honda-marine): Head-to-head: /demand/nz/compare/evinrude-vs-honda-marine - [Suzuki Marine](/demand/nz/brands/suzuki-marine): Head-to-head: /demand/nz/compare/evinrude-vs-suzuki-marine - [Tohatsu](/demand/nz/brands/tohatsu): Head-to-head: /demand/nz/compare/evinrude-vs-tohatsu - [Parsun](/demand/nz/brands/parsun-outboard) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "How popular is Evinrude? Searches and AI answers in New Zealand". https://gobrandwave.com/demand/nz/brands/evinrude This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/evinrude. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.