--- title: "Everlast Welders: search popularity in New Zealand" description: "An American maker of welders and plasma cutters. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/everlast-welders" publisher: "Brandwave" --- # Everlast Welders: search popularity in New Zealand An American maker of welders and plasma cutters. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Everlast Welders - **Owned by**: Everlast Power Equipment - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among MIG welder brands**: 3.2% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | MIG welder brands | 4 | 3.2% | 30 | | Welding cart brands | 3 | 4.7% | 30 | | TIG brands | 2 | 6% | 30 | | Plasma cutter brands | 2 | 14.3% | 30 | | Stick welder brands | 2 | 14.3% | 30 | - [MIG welder brands](/demand/nz/categories/nz-mig-welder-brands) - [Welding cart brands](/demand/nz/categories/nz-welding-cart-brands) - [TIG brands](/demand/nz/categories/nz-tig-brands) - [Plasma cutter brands](/demand/nz/categories/nz-plasma-cutter-brands) - [Stick welder brands](/demand/nz/categories/nz-stick-welder-brands) ## Top MIG welder brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Everlast Welders did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Lincoln Electric | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | Kemppi | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Fronius | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | Cigweld | 4th | 1 of 3 | 1 of 1 | 2 of 4 | | Miller | 5th | 2 of 3 | 0 of 1 | 2 of 4 | | Everlast Welders | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | ESAB | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about MIG welder brands - Asked ChatGPT "Which MIG welder brand should I buy in New Zealand?": 1. Lincoln Electric, 2. Kemppi - Asked ChatGPT "What are the best MIG welder brands in New Zealand?": 1. Kemppi, 2. Lincoln Electric, 3. Fronius, 4. Cigweld, 5. Miller - Asked ChatGPT "What's the best MIG welder brand in New Zealand for metal fabrication?": 1. Fronius, 2. Lincoln Electric, 3. Miller, 4. Kemppi - Searched Google, AI Overview "mig welder nz": 1. Cigweld, 2. Kemppi Not named in any answer: Everlast Welders and ESAB. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Everlast Welders changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Everlast Welders in New Zealand rose from 20 to 30. - Across the 12 months ending September 2026, Everlast Welders’ share of searches among MIG welder brands in New Zealand increased from 2.5% to 3.2%. - Across the 12 months ending September 2026, Everlast Welders’ share of searches among MIG welder brands in New Zealand peaked at 3.2% in September 2026 and was lowest at 1% in August 2026. - Across the 12 months ending September 2026, Everlast Welders rose from 5th to 4th among MIG welder brands in New Zealand. - Across the 12 months ending September 2026, Everlast Welders’ share of searches among welding cart brands in New Zealand increased from 3.3% to 4.7%. - Across the 12 months ending September 2026, Everlast Welders’ share of searches among welding cart brands in New Zealand peaked at 4.7% in September 2026 and was lowest at 1.4% in March 2026. - Across the 12 months ending September 2026, Everlast Welders’ share of searches among TIG brands in New Zealand increased from 4.8% to 6%. - Across the 12 months ending September 2026, Everlast Welders’ share of searches among TIG brands in New Zealand peaked at 6% in September 2026 and was lowest at 1.7% in March 2026. - Across the 12 months ending September 2026, Everlast Welders rose from 3rd to 2nd among TIG brands in New Zealand. - Across the 12 months ending September 2026, Everlast Welders’ share of searches among plasma cutter brands in New Zealand increased from 8.3% to 14.3%. - Across the 12 months ending September 2026, Everlast Welders’ share of searches among plasma cutter brands in New Zealand peaked at 15.4% in December 2025 and was lowest at 4.3% in November 2025. - Across the 12 months ending September 2026, Everlast Welders’ share of searches among stick welder brands in New Zealand increased from 8.3% to 14.3%. - Across the 12 months ending September 2026, Everlast Welders’ share of searches among stick welder brands in New Zealand peaked at 14.3% in December 2025 and was lowest at 4.3% in November 2025. ## How did search popularity change for New Zealand MIG welder brands in September 2026? - In September 2026, Everlast Welders overtook Kemppi and ESAB to rank 4th among MIG welder brands in New Zealand, with 3.2% of the searches. - In September 2026, Cigweld gained share of searches among MIG welder brands in New Zealand, from 64.6% to 69.1%. - In September 2026, Kemppi lost share of searches among MIG welder brands in New Zealand, from 7.3% to 3.2%. - In September 2026, Miller lost share of searches among MIG welder brands in New Zealand, from 1% to 0%. - In September 2026, ESAB lost share of searches among MIG welder brands in New Zealand, from 2.1% to 1.1%. - In September 2026, Fronius lost share of searches among MIG welder brands in New Zealand, from 6.3% to 5.3%. ## How did search popularity change for New Zealand welding cart brands in September 2026? - In September 2026, Everlast Welders overtook ESAB to rank 3rd among welding cart brands in New Zealand, with 4.7% of the searches. - In September 2026, Miller lost share of searches among welding cart brands in New Zealand, from 1.5% to 0%. - In September 2026, ESAB lost share of searches among welding cart brands in New Zealand, from 3.1% to 1.6%. - In September 2026, Fronius lost share of searches among welding cart brands in New Zealand, from 67.7% to 67.2%. - Estimated monthly branded searches for Lincoln Electric in New Zealand fell 19% over 12 measured months, from 210 to 170 in September 2026. ## How did search popularity change for New Zealand TIG brands in September 2026? - In September 2026, Everlast Welders overtook Kemppi and ESAB to rank 2nd among TIG brands in New Zealand, with 6% of the searches. - In September 2026, Fronius gained share of searches among TIG brands in New Zealand, from 80% to 86%. - In September 2026, Kemppi lost share of searches among TIG brands in New Zealand, from 12.7% to 6%. - In September 2026, Miller lost share of searches among TIG brands in New Zealand, from 1.8% to 0%. - In September 2026, ESAB lost share of searches among TIG brands in New Zealand, from 3.6% to 2%. ## How did search popularity change for New Zealand plasma cutter brands in September 2026? - In September 2026, Everlast Welders overtook ESAB to rank 2nd among plasma cutter brands in New Zealand, with 14.3% of the searches. - In September 2026, ESAB lost share of searches among plasma cutter brands in New Zealand, from 10% to 4.8%. - In September 2026, Lincoln Electric lost share of searches among plasma cutter brands in New Zealand, from 85% to 81%. ## How did search popularity change for New Zealand stick welder brands in September 2026? - In September 2026, Everlast Welders overtook ESAB to rank 2nd among stick welder brands in New Zealand, with 14.3% of the searches. - In September 2026, ESAB lost share of searches among stick welder brands in New Zealand, from 9.5% to 4.8%. - In September 2026, Miller lost share of searches among stick welder brands in New Zealand, from 4.8% to 0%. - Estimated monthly branded searches for Lincoln Electric in New Zealand fell 19% over 12 measured months, from 210 to 170 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | MIG welder brands | 20 | 2.5% | 5 | | Nov 2025 | MIG welder brands | 10 | 1.4% | 6 | | Dec 2025 | MIG welder brands | 20 | 3.2% | 4 | | Jan 2026 | MIG welder brands | 10 | 1.4% | 6 | | Feb 2026 | MIG welder brands | 10 | 1.5% | 6 | | Mar 2026 | MIG welder brands | 10 | 1.5% | 6 | | Apr 2026 | MIG welder brands | 10 | 1.3% | 6 | | May 2026 | MIG welder brands | 20 | 2.4% | 6 | | Jun 2026 | MIG welder brands | 10 | 1.1% | 6 | | Jul 2026 | MIG welder brands | 20 | 2.1% | 6 | | Aug 2026 | MIG welder brands | 10 | 1% | 6 | | Sep 2026 | MIG welder brands | 30 | 3.2% | 4 | | Oct 2025 | Welding cart brands | 20 | 3.3% | 3 | | Nov 2025 | Welding cart brands | 10 | 1.7% | 4 | | Dec 2025 | Welding cart brands | 20 | 4.1% | 3 | | Jan 2026 | Welding cart brands | 10 | 1.8% | 4 | | Feb 2026 | Welding cart brands | 10 | 1.9% | 4 | | Mar 2026 | Welding cart brands | 10 | 1.4% | 4 | | Apr 2026 | Welding cart brands | 10 | 1.5% | 4 | | May 2026 | Welding cart brands | 20 | 2.9% | 4 | | Jun 2026 | Welding cart brands | 10 | 1.6% | 4 | | Jul 2026 | Welding cart brands | 20 | 3.3% | 4 | | Aug 2026 | Welding cart brands | 10 | 1.5% | 4 | | Sep 2026 | Welding cart brands | 30 | 4.7% | 3 | | Oct 2025 | TIG brands | 20 | 4.8% | 3 | | Nov 2025 | TIG brands | 10 | 2.5% | 4 | | Dec 2025 | TIG brands | 20 | 5% | 2 | | Jan 2026 | TIG brands | 10 | 2.4% | 4 | | Feb 2026 | TIG brands | 10 | 2.4% | 4 | | Mar 2026 | TIG brands | 10 | 1.7% | 4 | | Apr 2026 | TIG brands | 10 | 2.1% | 4 | | May 2026 | TIG brands | 20 | 3.6% | 4 | | Jun 2026 | TIG brands | 10 | 2% | 4 | | Jul 2026 | TIG brands | 20 | 4.3% | 4 | | Aug 2026 | TIG brands | 10 | 1.8% | 4 | | Sep 2026 | TIG brands | 30 | 6% | 2 | | Oct 2025 | Plasma cutter brands | 20 | 8.3% | 2 | | Nov 2025 | Plasma cutter brands | 10 | 4.3% | 3 | | Dec 2025 | Plasma cutter brands | 20 | 15.4% | 2 | | Jan 2026 | Plasma cutter brands | 10 | 5% | 3 | | Feb 2026 | Plasma cutter brands | 10 | 6.3% | 3 | | Mar 2026 | Plasma cutter brands | 10 | 5.3% | 3 | | Apr 2026 | Plasma cutter brands | 10 | 4.3% | 3 | | May 2026 | Plasma cutter brands | 20 | 9.5% | 3 | | Jun 2026 | Plasma cutter brands | 10 | 5.3% | 3 | | Jul 2026 | Plasma cutter brands | 20 | 9.5% | 3 | | Aug 2026 | Plasma cutter brands | 10 | 5% | 3 | | Sep 2026 | Plasma cutter brands | 30 | 14.3% | 2 | | Oct 2025 | Stick welder brands | 20 | 8.3% | 2 | | Nov 2025 | Stick welder brands | 10 | 4.3% | 3 | | Dec 2025 | Stick welder brands | 20 | 14.3% | 2 | | Jan 2026 | Stick welder brands | 10 | 5% | 3 | | Feb 2026 | Stick welder brands | 10 | 5.9% | 3 | | Mar 2026 | Stick welder brands | 10 | 5% | 3 | | Apr 2026 | Stick welder brands | 10 | 4.3% | 3 | | May 2026 | Stick welder brands | 20 | 9.1% | 3 | | Jun 2026 | Stick welder brands | 10 | 5.3% | 3 | | Jul 2026 | Stick welder brands | 20 | 9.5% | 3 | | Aug 2026 | Stick welder brands | 10 | 4.8% | 3 | | Sep 2026 | Stick welder brands | 30 | 14.3% | 2 | ## How are Everlast Welders’ branded searches counted? Brandwave collects information about searches that people make online using Everlast Welders’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “everlast welder” ## Which MIG welder brands compete with Everlast Welders? - [Cigweld](/demand/nz/brands/cigweld): Head-to-head: /demand/nz/compare/cigweld-vs-everlast-welders - [Lincoln Electric](/demand/nz/brands/lincoln-electric): Head-to-head: /demand/nz/compare/everlast-welders-vs-lincoln-electric - [Fronius](/demand/nz/brands/fronius): Head-to-head: /demand/nz/compare/everlast-welders-vs-fronius - [Kemppi](/demand/nz/brands/kemppi): Head-to-head: /demand/nz/compare/everlast-welders-vs-kemppi - [ESAB](/demand/nz/brands/esab): Head-to-head: /demand/nz/compare/esab-vs-everlast-welders - [Miller](/demand/nz/brands/miller) ## Who owns Everlast Welders? Everlast Welders is owned by Everlast Power Equipment. Brandwave does not track any other brands owned by Everlast Power Equipment. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Everlast Welders? Everlast Welders is owned by Everlast Power Equipment. Brandwave does not track any other brands owned by Everlast Power Equipment. ## Cite this page Brandwave. "Everlast Welders: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/everlast-welders This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/everlast-welders. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.