---
title: "Ethique: search popularity and Share of Search in New Zealand"
description: "Ethique is a haircare and styling brand serving New Zealand shoppers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/ethique"
publisher: "Brandwave"
---

# Ethique: search popularity and Share of Search in New Zealand

Ethique is a haircare and styling brand serving New Zealand shoppers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Ethique
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among professional haircare and styling brands**: 4.5%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Professional haircare and styling brands | 7 | 4.5% | 3.2K |

- [Professional haircare and styling brands](/demand/nz/categories/nz-professional-haircare-brands)

## How has branded search demand for Ethique changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Ethique in New Zealand held steady, from 3.3K to 3.2K.
- Across the 11 months ending August 2026, Ethique’s estimated Share of Search among professional haircare and styling brands in New Zealand decreased from 5.3% to 4.5%.
- Across the 11 months ending August 2026, Ethique’s estimated Share of Search among professional haircare and styling brands in New Zealand peaked at 5.6% in March 2026 and was lowest at 3.5% in June 2026.
- Across the 11 months ending August 2026, Ethique fell from 5th to 7th among professional haircare and styling brands in New Zealand.

## How did search popularity change for New Zealand professional haircare and styling brands in August 2026?

- In August 2026, ghd gained estimated Share of Search among professional haircare and styling brands in New Zealand, from 24.6% to 27.3%.
- In August 2026, Kérastase gained estimated Share of Search among professional haircare and styling brands in New Zealand, from 28.3% to 30%.
- In August 2026, Moroccanoil lost estimated Share of Search among professional haircare and styling brands in New Zealand, from 7.2% to 5.1%.
- In August 2026, Redken lost estimated Share of Search among professional haircare and styling brands in New Zealand, from 12% to 10.5%.
- In August 2026, Olaplex lost estimated Share of Search among professional haircare and styling brands in New Zealand, from 11% to 9.8%.
- In August 2026, Pureology lost estimated Share of Search among professional haircare and styling brands in New Zealand, from 5.7% to 5.1%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Professional haircare and styling brands | 3.3K | 5.3% | 5 |
| Nov 2025 | Professional haircare and styling brands | 3.7K | 4.6% | 5 |
| Dec 2025 | Professional haircare and styling brands | 2.7K | 3.7% | 7 |
| Jan 2026 | Professional haircare and styling brands | 3.1K | 5.2% | 6 |
| Feb 2026 | Professional haircare and styling brands | 3.1K | 5.2% | 6 |
| Mar 2026 | Professional haircare and styling brands | 3.7K | 5.6% | 6 |
| Apr 2026 | Professional haircare and styling brands | 3.1K | 4.6% | 6 |
| May 2026 | Professional haircare and styling brands | 3.4K | 4.9% | 7 |
| Jun 2026 | Professional haircare and styling brands | 2.6K | 3.5% | 7 |
| Jul 2026 | Professional haircare and styling brands | 3.2K | 4.1% | 7 |
| Aug 2026 | Professional haircare and styling brands | 3.2K | 4.5% | 7 |
| Sep 2026 | Professional haircare and styling brands | — | — | — |

## How is Ethique measured?

Brandwave collects information about searches that people make online using Ethique’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “ethique”
- “ethique bar shampoo”
- “ethique conditioner”
- “ethique nz”
- “ethique shampoo”
- “ethique shampoo bar”

## Which professional haircare and styling brands compete with Ethique?

- [Kérastase](/demand/nz/brands/kerastase)
- [ghd](/demand/nz/brands/ghd-hair)
- [Redken](/demand/nz/brands/redken)
- [Olaplex](/demand/nz/brands/olaplex): Head-to-head: /demand/nz/compare/ethique-vs-olaplex
- [Pureology](/demand/nz/brands/pureology): Head-to-head: /demand/nz/compare/ethique-vs-pureology
- [Moroccanoil](/demand/nz/brands/moroccanoil): Head-to-head: /demand/nz/compare/ethique-vs-moroccanoil
- [K18](/demand/nz/brands/k18-hair): Head-to-head: /demand/nz/compare/ethique-vs-k18-hair
- [Kevin.Murphy](/demand/nz/brands/kevin-murphy): Head-to-head: /demand/nz/compare/ethique-vs-kevin-murphy
- [Monday Haircare](/demand/nz/brands/monday-haircare)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Ethique: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/ethique

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/ethique. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.