---
title: "eTAP: search popularity and Share of Search in New Zealand"
description: "eTAP is a school management system used in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/etap"
publisher: "Brandwave"
---

# eTAP: search popularity and Share of Search in New Zealand

eTAP is a school management system used in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: eTAP
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among school management systems**: 4%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| School management systems | 3 | 4% | 10.4K |

- [School management systems](/demand/nz/categories/nz-school-management-systems)

## How has branded search demand for eTAP changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for eTAP in New Zealand fell from 12.5K to 10.4K.
- Across the 11 months ending August 2026, eTAP’s estimated Share of Search among school management systems in New Zealand decreased from 8% to 4%.
- Across the 11 months ending August 2026, eTAP’s estimated Share of Search among school management systems in New Zealand peaked at 19.8% in December 2025 and was lowest at 3.1% in January 2026.

## How did search popularity change for New Zealand school management systems in August 2026?

- In August 2026, Schoolbridge gained estimated Share of Search among school management systems in New Zealand, from 74.8% to 77.9%.
- In August 2026, SchoolPoint gained estimated Share of Search among school management systems in New Zealand, from 0.88% to 2.1%.
- In August 2026, KAMAR lost estimated Share of Search among school management systems in New Zealand, from 19.5% to 15.9%.
- In August 2026, eTAP lost estimated Share of Search among school management systems in New Zealand, from 4.7% to 4%.
- Estimated monthly branded searches for Hero in New Zealand fell 32.7% over 11 measured months, from 550 to 370 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | School management systems | 12.5K | 8% | 3 |
| Nov 2025 | School management systems | 15.3K | 12.7% | 3 |
| Dec 2025 | School management systems | 6.9K | 19.8% | 3 |
| Jan 2026 | School management systems | 3.8K | 3.1% | 3 |
| Feb 2026 | School management systems | 12.5K | 5.4% | 3 |
| Mar 2026 | School management systems | 12.6K | 4.7% | 3 |
| Apr 2026 | School management systems | 6.9K | 5.4% | 3 |
| May 2026 | School management systems | 12.7K | 6.7% | 3 |
| Jun 2026 | School management systems | 12.6K | 5.7% | 3 |
| Jul 2026 | School management systems | 6.9K | 4.7% | 3 |
| Aug 2026 | School management systems | 10.4K | 4% | 3 |
| Sep 2026 | School management systems | — | — | — |

## How is eTAP measured?

Brandwave collects information about searches that people make online using eTAP’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “etap”
- “etap co nz”
- “etap near me”
- “etap nz”
- “etap online”
- “etap sms”

## Which school management systems compete with eTAP?

- [Schoolbridge](/demand/nz/brands/schoolbridge): Head-to-head: /demand/nz/compare/etap-vs-schoolbridge
- [KAMAR](/demand/nz/brands/kamar): Head-to-head: /demand/nz/compare/etap-vs-kamar
- [SchoolPoint](/demand/nz/brands/schoolpoint): Head-to-head: /demand/nz/compare/etap-vs-schoolpoint
- [Hero](/demand/nz/brands/hero): Head-to-head: /demand/nz/compare/etap-vs-hero

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "eTAP: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/etap

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/etap. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.