--- title: "Estée Lauder: search popularity and Share of Search in New Zealand" description: "Estée Lauder is a makeup and cosmetics brand serving New Zealand shoppers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/estee-lauder" publisher: "Brandwave" --- # Estée Lauder: search popularity and Share of Search in New Zealand Estée Lauder is a makeup and cosmetics brand serving New Zealand shoppers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Estée Lauder - **Market**: New Zealand - **Measured month**: Aug 2026 - **Share of Search among makeup and cosmetics brands**: 3.8% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Makeup and cosmetics brands | 8 | 3.8% | 6.4K | - [Makeup and cosmetics brands](/demand/nz/categories/nz-makeup-brands) ## How has branded search demand for Estée Lauder changed in New Zealand over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Estée Lauder in New Zealand held steady at 6.4K. - Across the 11 months ending August 2026, Estée Lauder’s estimated Share of Search among makeup and cosmetics brands in New Zealand peaked at 5.1% in March 2026 and was lowest at 3.4% in July 2026. ## How did search popularity change for New Zealand makeup and cosmetics brands in August 2026? - In August 2026, Dior Beauty gained estimated Share of Search among makeup and cosmetics brands in New Zealand, from 17.8% to 22.1%. - In August 2026, Maybelline gained estimated Share of Search among makeup and cosmetics brands in New Zealand, from 10.5% to 11%. - In August 2026, Thin Lizzy lost estimated Share of Search among makeup and cosmetics brands in New Zealand, from 7.1% to 4.6%. - In August 2026, Charlotte Tilbury lost estimated Share of Search among makeup and cosmetics brands in New Zealand, from 6.7% to 5.3%. - In August 2026, NARS lost estimated Share of Search among makeup and cosmetics brands in New Zealand, from 2.8% to 2.3%. - In August 2026, Huda Beauty rose from 14th to 11th among makeup and cosmetics brands in New Zealand. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Makeup and cosmetics brands | 6.4K | 4.2% | 8 | | Nov 2025 | Makeup and cosmetics brands | 9.6K | 5% | 6 | | Dec 2025 | Makeup and cosmetics brands | 8.2K | 4.7% | 7 | | Jan 2026 | Makeup and cosmetics brands | 6.1K | 4.4% | 7 | | Feb 2026 | Makeup and cosmetics brands | 5.6K | 4.4% | 7 | | Mar 2026 | Makeup and cosmetics brands | 6.9K | 5.1% | 6 | | Apr 2026 | Makeup and cosmetics brands | 6.2K | 4.7% | 7 | | May 2026 | Makeup and cosmetics brands | 6.3K | 4.1% | 7 | | Jun 2026 | Makeup and cosmetics brands | 5.8K | 3.9% | 6 | | Jul 2026 | Makeup and cosmetics brands | 5.7K | 3.4% | 8 | | Aug 2026 | Makeup and cosmetics brands | 6.4K | 3.8% | 8 | | Sep 2026 | Makeup and cosmetics brands | — | — | — | ## How is Estée Lauder measured? Brandwave collects information about searches that people make online using Estée Lauder’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “estee lauder” - “estee lauder concealer” - “estee lauder double wear concealer” - “estee lauder double wear stay in place concealer” - “estee lauder foundation” - “estee lauder lipstick” - “estee lauder makeup” - “estee lauder mascara” - “estee lauder nz” - “estee lauder primer” - “estee lauder stay in place concealer” - “estee lauder stay in place makeup” ## Which makeup and cosmetics brands compete with Estée Lauder? - [Dior Beauty](/demand/nz/brands/dior-beauty) - [Maybelline](/demand/nz/brands/maybelline) - [MCoBeauty](/demand/nz/brands/mcobeauty) - [MAC](/demand/nz/brands/mac-cosmetics) - [Charlotte Tilbury](/demand/nz/brands/charlotte-tilbury): Head-to-head: /demand/nz/compare/charlotte-tilbury-vs-estee-lauder - [Thin Lizzy](/demand/nz/brands/thin-lizzy): Head-to-head: /demand/nz/compare/estee-lauder-vs-thin-lizzy - [Revlon](/demand/nz/brands/revlon): Head-to-head: /demand/nz/compare/estee-lauder-vs-revlon - [e.l.f. Cosmetics](/demand/nz/brands/e-l-f-cosmetics): Head-to-head: /demand/nz/compare/e-l-f-cosmetics-vs-estee-lauder - [L'Oréal Paris](/demand/nz/brands/loreal-paris): Head-to-head: /demand/nz/compare/estee-lauder-vs-loreal-paris - [Huda Beauty](/demand/nz/brands/huda-beauty) - [Benefit Cosmetics](/demand/nz/brands/benefit-cosmetics) - [NARS](/demand/nz/brands/nars-cosmetics) - [Rare Beauty](/demand/nz/brands/rare-beauty) - [NYX Professional Makeup](/demand/nz/brands/nyx-professional-makeup) - [Bobbi Brown](/demand/nz/brands/bobbi-brown) - [Nude by Nature](/demand/nz/brands/nude-by-nature) - [Hourglass](/demand/nz/brands/hourglass) - [Aleph Beauty](/demand/nz/brands/aleph-beauty) - [Morphe](/demand/nz/brands/morphe) - [Essence](/demand/nz/brands/essence-makeup) - [Fenty Beauty](/demand/nz/brands/fenty-beauty) - [Too Faced](/demand/nz/brands/too-faced) - [ColourPop](/demand/nz/brands/colourpop) - [Makeup by Mario](/demand/nz/brands/makeup-by-mario) - [Kosas](/demand/nz/brands/kosas) - [Rimmel](/demand/nz/brands/rimmel) - [CoverGirl](/demand/nz/brands/covergirl) - [Tarte](/demand/nz/brands/tarte) - [Kylie Cosmetics](/demand/nz/brands/kylie-cosmetics) - [MECCA MAX](/demand/nz/brands/mecca-max) - [Milk Makeup](/demand/nz/brands/milk-makeup) - [Revolution Beauty](/demand/nz/brands/revolution-beauty) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Estée Lauder: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/estee-lauder This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/estee-lauder. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.