---
title: "Essie: search popularity and Share of Search in New Zealand"
description: "Essie makes nail polish sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/essie"
publisher: "Brandwave"
---

# Essie: search popularity and Share of Search in New Zealand

Essie makes nail polish sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Essie
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among nail polish brands**: 30.5%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Nail polish brands | 2 | 30.5% | 2.5K |

- [Nail polish brands](/demand/nz/categories/nz-nail-polish-brands)

## How has branded search demand for Essie changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Essie in New Zealand rose from 1.4K to 2.5K.
- Across the 11 months ending August 2026, Essie’s estimated Share of Search among nail polish brands in New Zealand increased from 21.5% to 30.5%.
- Across the 11 months ending August 2026, Essie’s estimated Share of Search among nail polish brands in New Zealand peaked at 30.5% in August 2026 and was lowest at 20% in December 2025.
- Across the 11 months ending August 2026, Essie rose from 3rd to 2nd among nail polish brands in New Zealand.

## How did search popularity change for New Zealand nail polish brands in August 2026?

- In August 2026, Sally Hansen gained estimated Share of Search among nail polish brands in New Zealand, from 23.3% to 27.4%.
- In August 2026, OPI lost estimated Share of Search among nail polish brands in New Zealand, from 42.5% to 37.6%.
- Estimated monthly branded searches for Essie in New Zealand rose 71.3% over 11 measured months, from 1.4K to 2.5K in August 2026.
- Estimated monthly branded searches for Kester Black in New Zealand fell 66% over 11 measured months, from 1.1K to 360 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Nail polish brands | 1.4K | 21.5% | 3 |
| Nov 2025 | Nail polish brands | 1.9K | 21.9% | 3 |
| Dec 2025 | Nail polish brands | 2.3K | 20% | 4 |
| Jan 2026 | Nail polish brands | 2.1K | 22.8% | 3 |
| Feb 2026 | Nail polish brands | 1.8K | 24.7% | 2 |
| Mar 2026 | Nail polish brands | 1.7K | 23.8% | 2 |
| Apr 2026 | Nail polish brands | 2K | 28% | 2 |
| May 2026 | Nail polish brands | 2.2K | 26.3% | 2 |
| Jun 2026 | Nail polish brands | 2K | 25.2% | 2 |
| Jul 2026 | Nail polish brands | 2.5K | 30.1% | 2 |
| Aug 2026 | Nail polish brands | 2.5K | 30.5% | 2 |
| Sep 2026 | Nail polish brands | — | — | — |

## How is Essie measured?

Brandwave collects information about searches that people make online using Essie’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “ballet slippers nail polish essie”
- “essie”
- “essie ballet slippers”
- “essie bordeaux”
- “essie com”
- “essie gel couture”
- “essie gel couture nail polish”
- “essie gel couture top coat”
- “essie mademoiselle”
- “essie nail gel”
- “essie nail polish”
- “essie nails”
- “essie near me”
- “essie nz”
- “essie online”
- “essie top coat”

## Which nail polish brands compete with Essie?

- [OPI](/demand/nz/brands/opi): Head-to-head: /demand/nz/compare/essie-vs-opi
- [Sally Hansen](/demand/nz/brands/sally-hansen): Head-to-head: /demand/nz/compare/essie-vs-sally-hansen
- [Kester Black](/demand/nz/brands/kester-black): Head-to-head: /demand/nz/compare/essie-vs-kester-black

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Essie: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/essie

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/essie. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.