---
title: "Esquires: search popularity and Share of Search in New Zealand"
description: "Esquires is a café chain in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/esquires"
publisher: "Brandwave"
---

# Esquires: search popularity and Share of Search in New Zealand

Esquires is a café chain in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Esquires
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among coffee chains**: 0.77%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Coffee chains | 7 | 0.77% | 1K |

- [Coffee chains](/demand/nz/categories/nz-coffee-chains)

## How has branded search demand for Esquires changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Esquires in New Zealand fell from 1.4K to 1K.
- Across the 11 months ending August 2026, Esquires fell from 6th to 7th among coffee chains in New Zealand.

## How did search popularity change for New Zealand coffee chains in August 2026?

- In August 2026, Starbucks gained estimated Share of Search among coffee chains in New Zealand, from 48.4% to 53.8%.
- In August 2026, The Coffee Club lost estimated Share of Search among coffee chains in New Zealand, from 17.5% to 14.6%.
- In August 2026, Columbus Coffee lost estimated Share of Search among coffee chains in New Zealand, from 25.2% to 23.2%.
- In August 2026, Muffin Break lost estimated Share of Search among coffee chains in New Zealand, from 5.5% to 4.9%.
- Estimated monthly branded searches for Robert Harris in New Zealand rose 25.5% over 11 measured months, from 1.9K to 2.4K in August 2026.
- Estimated monthly branded searches for Esquires in New Zealand fell 28.7% over 11 measured months, from 1.4K to 1K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Coffee chains | 1.4K | 1.1% | 6 |
| Nov 2025 | Coffee chains | 1.1K | 0.73% | 7 |
| Dec 2025 | Coffee chains | 1.1K | 0.74% | 7 |
| Jan 2026 | Coffee chains | 1.1K | 0.77% | 7 |
| Feb 2026 | Coffee chains | 950 | 0.68% | 7 |
| Mar 2026 | Coffee chains | 1K | 0.68% | 7 |
| Apr 2026 | Coffee chains | 970 | 0.73% | 7 |
| May 2026 | Coffee chains | 1K | 0.86% | 7 |
| Jun 2026 | Coffee chains | 1.1K | 0.9% | 6 |
| Jul 2026 | Coffee chains | 940 | 0.78% | 7 |
| Aug 2026 | Coffee chains | 1K | 0.77% | 7 |
| Sep 2026 | Coffee chains | — | — | — |

## How is Esquires measured?

Brandwave collects information about searches that people make online using Esquires’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “cafe esquires”
- “coffee esquires”
- “esquires”
- “esquires coffee near me”
- “esquires menu”
- “esquires near me”
- “esquires nz”
- “esquires online”

## Which coffee chains compete with Esquires?

- [Starbucks](/demand/nz/brands/starbucks)
- [Columbus Coffee](/demand/nz/brands/columbus-coffee): Head-to-head: /demand/nz/compare/columbus-coffee-vs-esquires
- [The Coffee Club](/demand/nz/brands/the-coffee-club): Head-to-head: /demand/nz/compare/esquires-vs-the-coffee-club
- [Muffin Break](/demand/nz/brands/muffin-break): Head-to-head: /demand/nz/compare/esquires-vs-muffin-break
- [Robert Harris](/demand/nz/brands/robert-harris): Head-to-head: /demand/nz/compare/esquires-vs-robert-harris
- [Mojo Coffee](/demand/nz/brands/mojo-coffee): Head-to-head: /demand/nz/compare/esquires-vs-mojo-coffee

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Esquires: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/esquires

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/esquires. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.