---
title: "ESET: search popularity and Share of Search in New Zealand"
description: "ESET provides tools and services to protect business devices and endpoints. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/eset"
publisher: "Brandwave"
---

# ESET: search popularity and Share of Search in New Zealand

ESET provides tools and services to protect business devices and endpoints. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: ESET
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among antivirus software**: 8.7%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Antivirus software | 6 | 8.7% | 1.2K |

- [Antivirus software](/demand/nz/categories/nz-antivirus-software)

## How has branded search demand for ESET changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for ESET in New Zealand fell from 2K to 1.2K.
- Across the 11 months ending August 2026, ESET’s estimated Share of Search among antivirus software in New Zealand decreased from 12.7% to 8.7%.
- Across the 11 months ending August 2026, ESET’s estimated Share of Search among antivirus software in New Zealand peaked at 12.7% in October 2025 and was lowest at 8.6% in May 2026.
- Across the 11 months ending August 2026, ESET fell from 5th to 6th among antivirus software in New Zealand.

## How did search popularity change for New Zealand antivirus software in August 2026?

- In August 2026, McAfee overtook Bitdefender to rank 2nd among antivirus software in New Zealand, at 19.9%.
- In August 2026, Norton gained estimated Share of Search among antivirus software in New Zealand, from 11.5% to 12.4%.
- In August 2026, Avast gained estimated Share of Search among antivirus software in New Zealand, from 9.6% to 10.1%.
- In August 2026, Malwarebytes lost estimated Share of Search among antivirus software in New Zealand, from 32.1% to 30%.
- In August 2026, Bitdefender lost estimated Share of Search among antivirus software in New Zealand, from 21% to 19%.
- In August 2026, ESET lost estimated Share of Search among antivirus software in New Zealand, from 9.4% to 8.7%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Antivirus software | 2K | 12.7% | 5 |
| Nov 2025 | Antivirus software | 1.8K | 12.3% | 4 |
| Dec 2025 | Antivirus software | 1.4K | 9.3% | 6 |
| Jan 2026 | Antivirus software | 1.5K | 9.6% | 6 |
| Feb 2026 | Antivirus software | 1.3K | 9% | 6 |
| Mar 2026 | Antivirus software | 1.6K | 10.3% | 6 |
| Apr 2026 | Antivirus software | 1.4K | 9.7% | 6 |
| May 2026 | Antivirus software | 1.4K | 8.6% | 6 |
| Jun 2026 | Antivirus software | 1.4K | 9.1% | 6 |
| Jul 2026 | Antivirus software | 1.4K | 9.4% | 6 |
| Aug 2026 | Antivirus software | 1.2K | 8.7% | 6 |
| Sep 2026 | Antivirus software | — | — | — |

## How is ESET measured?

Brandwave collects information about searches that people make online using ESET’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “eset”
- “eset 32 antivirus”
- “eset 32 download”
- “eset antivirus”
- “eset com”
- “eset download”
- “eset free”
- “eset internet security”
- “eset near me”
- “eset nod 32”
- “eset nz”
- “eset online”
- “eset protect”
- “eset security”
- “eset security download”

## Which antivirus software compete with ESET?

- [Malwarebytes](/demand/nz/brands/malwarebytes): Head-to-head: /demand/nz/compare/eset-vs-malwarebytes
- [McAfee](/demand/nz/brands/mcafee): Head-to-head: /demand/nz/compare/eset-vs-mcafee
- [Bitdefender](/demand/nz/brands/bitdefender): Head-to-head: /demand/nz/compare/bitdefender-vs-eset
- [Norton](/demand/nz/brands/norton): Head-to-head: /demand/nz/compare/eset-vs-norton
- [Avast](/demand/nz/brands/avast): Head-to-head: /demand/nz/compare/avast-vs-eset

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "ESET: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/eset

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/eset. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.