---
title: "Escape HQ: search popularity and Share of Search in New Zealand"
description: "Escape HQ runs escape rooms in Auckland. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/escape-hq"
publisher: "Brandwave"
---

# Escape HQ: search popularity and Share of Search in New Zealand

Escape HQ runs escape rooms in Auckland. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Escape HQ
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among auckland escape rooms**: 46%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Auckland escape rooms | 2 | 46% | 1.6K |

- [Auckland escape rooms](/demand/nz/categories/nz-auckland-escape-rooms)

## How has branded search demand for Escape HQ changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Escape HQ in New Zealand rose from 480 to 1.6K.
- Across the 11 months ending August 2026, Escape HQ’s estimated Share of Search among auckland escape rooms in New Zealand increased from 17% to 46%.

## How did search popularity change for New Zealand auckland escape rooms in August 2026?

- In August 2026, Escape HQ gained estimated Share of Search among auckland escape rooms in New Zealand, from 32.7% to 46%.
- In August 2026, Escape Masters lost estimated Share of Search among auckland escape rooms in New Zealand, from 57.2% to 46.3%.
- In August 2026, Escapade lost estimated Share of Search among auckland escape rooms in New Zealand, from 7.3% to 5.7%.
- In August 2026, Escapism lost estimated Share of Search among auckland escape rooms in New Zealand, from 2.8% to 2%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Auckland escape rooms | 480 | 17% | 2 |
| Nov 2025 | Auckland escape rooms | 1K | 29.2% | 2 |
| Dec 2025 | Auckland escape rooms | 1.3K | 31.6% | 2 |
| Jan 2026 | Auckland escape rooms | 1.3K | 33.9% | 2 |
| Feb 2026 | Auckland escape rooms | 880 | 30.8% | 2 |
| Mar 2026 | Auckland escape rooms | 720 | 27.1% | 2 |
| Apr 2026 | Auckland escape rooms | 1.3K | 33.2% | 2 |
| May 2026 | Auckland escape rooms | 1.3K | 37.4% | 2 |
| Jun 2026 | Auckland escape rooms | 1K | 31.9% | 2 |
| Jul 2026 | Auckland escape rooms | 1.3K | 32.7% | 2 |
| Aug 2026 | Auckland escape rooms | 1.6K | 46% | 2 |
| Sep 2026 | Auckland escape rooms | — | — | — |

## How is Escape HQ measured?

Brandwave collects information about searches that people make online using Escape HQ’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “escape hq”
- “escapehq”

## Which auckland escape rooms compete with Escape HQ?

- [Escape Masters](/demand/nz/brands/escape-masters): Head-to-head: /demand/nz/compare/escape-hq-vs-escape-masters
- [Escapade](/demand/nz/brands/escapade): Head-to-head: /demand/nz/compare/escapade-vs-escape-hq
- [Escapism](/demand/nz/brands/escapism): Head-to-head: /demand/nz/compare/escape-hq-vs-escapism

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Escape HQ: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/escape-hq

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/escape-hq. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.