--- title: "ESAB: search popularity in New Zealand" description: "ESAB builds welding machines and equipment. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/esab" publisher: "Brandwave" --- # ESAB: search popularity in New Zealand ESAB builds welding machines and equipment. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: ESAB - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among welding equipment brands**: 3.8% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Welding equipment brands | 8 | 3.8% | 80 | | MIG welder brands | 6 | 1.1% | 10 | | Welding cart brands | 4 | 1.6% | 10 | | TIG brands | 4 | 2% | 10 | | Plasma cutter brands | 3 | 4.8% | 10 | | Stick welder brands | 3 | 4.8% | 10 | - [Welding equipment brands](/demand/nz/categories/nz-welding-equipment-brands) - [MIG welder brands](/demand/nz/categories/nz-mig-welder-brands) - [Welding cart brands](/demand/nz/categories/nz-welding-cart-brands) - [TIG brands](/demand/nz/categories/nz-tig-brands) - [Plasma cutter brands](/demand/nz/categories/nz-plasma-cutter-brands) - [Stick welder brands](/demand/nz/categories/nz-stick-welder-brands) ## Top welding equipment brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, ESAB was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. ESAB is the seventh most recommended of the eight. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Fronius | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Kemppi | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Lincoln Electric | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Miller | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | WIA | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Cigweld | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | ESAB | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | UNIMIG | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about welding equipment brands - Asked ChatGPT "Which welding equipment brand should I buy in New Zealand?": 1. Lincoln Electric, 2. Kemppi, 3. Fronius, 4. Cigweld - Asked ChatGPT "What are the best welding equipment brands in New Zealand?": 1. Kemppi, 2. Fronius, 3. Miller, 4. Lincoln Electric, 5. WIA, 6. Cigweld, 7. ESAB - Asked ChatGPT "What's the best welding equipment brand in New Zealand for metal fabrication?": 1. Lincoln Electric, 2. Fronius, 3. Kemppi, 4. Miller, 5. ESAB, 6. WIA - Searched Google, AI Overview "welding equipment nz": 1. Fronius, 2. Kemppi, 3. Lincoln Electric - Searched Google, AI Overview "welding machine nz": 1. WIA Not named in any answer: UNIMIG. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for ESAB changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for ESAB in New Zealand rose from 60 to 80. - Across the 12 months ending September 2026, ESAB’s share of searches among welding equipment brands in New Zealand peaked at 5.9% in April 2026 and was lowest at 3.1% in June 2026. - Across the 12 months ending September 2026, ESAB fell from 7th to 8th among welding equipment brands in New Zealand. - Across the 12 months ending September 2026, ESAB’s share of searches among MIG welder brands in New Zealand peaked at 2.9% in January 2026 and was lowest at 0% in December 2025. - Across the 12 months ending September 2026, ESAB’s share of searches among welding cart brands in New Zealand peaked at 3.6% in January 2026 and was lowest at 0% in December 2025. - Across the 12 months ending September 2026, ESAB’s share of searches among TIG brands in New Zealand peaked at 4.9% in January 2026 and was lowest at 0% in December 2025. - Across the 12 months ending September 2026, ESAB’s share of searches among plasma cutter brands in New Zealand increased from 4.2% to 4.8%. - Across the 12 months ending September 2026, ESAB’s share of searches among plasma cutter brands in New Zealand peaked at 10% in January 2026 and was lowest at 0% in December 2025. - Across the 12 months ending September 2026, ESAB’s share of searches among stick welder brands in New Zealand increased from 4.2% to 4.8%. - Across the 12 months ending September 2026, ESAB’s share of searches among stick welder brands in New Zealand peaked at 10% in January 2026 and was lowest at 0% in December 2025. ## How did search popularity change for New Zealand welding equipment brands in September 2026? - In September 2026, WIA overtook Miller and Kemppi to rank 4th among welding equipment brands in New Zealand, with 9.1% of the searches. - In September 2026, Fronius overtook Lincoln Electric to rank 2nd among welding equipment brands in New Zealand, with 18.8% of the searches. - In September 2026, Cigweld gained share of searches among welding equipment brands in New Zealand, from 27.9% to 31.3%. - In September 2026, Kemppi lost share of searches among welding equipment brands in New Zealand, from 8.6% to 6.3%. - In September 2026, Miller lost share of searches among welding equipment brands in New Zealand, from 9.9% to 7.7%. - In September 2026, ESAB lost share of searches among welding equipment brands in New Zealand, from 5.4% to 3.8%. ## How did search popularity change for New Zealand MIG welder brands in September 2026? - In September 2026, Everlast Welders overtook Kemppi and ESAB to rank 4th among MIG welder brands in New Zealand, with 3.2% of the searches. - In September 2026, Cigweld gained share of searches among MIG welder brands in New Zealand, from 64.6% to 69.1%. - In September 2026, Kemppi lost share of searches among MIG welder brands in New Zealand, from 7.3% to 3.2%. - In September 2026, Miller lost share of searches among MIG welder brands in New Zealand, from 1% to 0%. - In September 2026, ESAB lost share of searches among MIG welder brands in New Zealand, from 2.1% to 1.1%. - In September 2026, Fronius lost share of searches among MIG welder brands in New Zealand, from 6.3% to 5.3%. ## How did search popularity change for New Zealand welding cart brands in September 2026? - In September 2026, Everlast Welders overtook ESAB to rank 3rd among welding cart brands in New Zealand, with 4.7% of the searches. - In September 2026, Miller lost share of searches among welding cart brands in New Zealand, from 1.5% to 0%. - In September 2026, ESAB lost share of searches among welding cart brands in New Zealand, from 3.1% to 1.6%. - In September 2026, Fronius lost share of searches among welding cart brands in New Zealand, from 67.7% to 67.2%. - Estimated monthly branded searches for Lincoln Electric in New Zealand fell 19% over 12 measured months, from 210 to 170 in September 2026. ## How did search popularity change for New Zealand TIG brands in September 2026? - In September 2026, Everlast Welders overtook Kemppi and ESAB to rank 2nd among TIG brands in New Zealand, with 6% of the searches. - In September 2026, Fronius gained share of searches among TIG brands in New Zealand, from 80% to 86%. - In September 2026, Kemppi lost share of searches among TIG brands in New Zealand, from 12.7% to 6%. - In September 2026, Miller lost share of searches among TIG brands in New Zealand, from 1.8% to 0%. - In September 2026, ESAB lost share of searches among TIG brands in New Zealand, from 3.6% to 2%. ## How did search popularity change for New Zealand plasma cutter brands in September 2026? - In September 2026, Everlast Welders overtook ESAB to rank 2nd among plasma cutter brands in New Zealand, with 14.3% of the searches. - In September 2026, ESAB lost share of searches among plasma cutter brands in New Zealand, from 10% to 4.8%. - In September 2026, Lincoln Electric lost share of searches among plasma cutter brands in New Zealand, from 85% to 81%. ## How did search popularity change for New Zealand stick welder brands in September 2026? - In September 2026, Everlast Welders overtook ESAB to rank 2nd among stick welder brands in New Zealand, with 14.3% of the searches. - In September 2026, ESAB lost share of searches among stick welder brands in New Zealand, from 9.5% to 4.8%. - In September 2026, Miller lost share of searches among stick welder brands in New Zealand, from 4.8% to 0%. - Estimated monthly branded searches for Lincoln Electric in New Zealand fell 19% over 12 measured months, from 210 to 170 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Welding equipment brands | 60 | 3.4% | 7 | | Nov 2025 | Welding equipment brands | 80 | 4.9% | 7 | | Dec 2025 | Welding equipment brands | 70 | 4.8% | 7 | | Jan 2026 | Welding equipment brands | 80 | 4.8% | 7 | | Feb 2026 | Welding equipment brands | 80 | 4.1% | 7 | | Mar 2026 | Welding equipment brands | 90 | 4.1% | 7 | | Apr 2026 | Welding equipment brands | 120 | 5.9% | 7 | | May 2026 | Welding equipment brands | 90 | 3.8% | 7 | | Jun 2026 | Welding equipment brands | 80 | 3.1% | 8 | | Jul 2026 | Welding equipment brands | 110 | 4.8% | 8 | | Aug 2026 | Welding equipment brands | 120 | 5.4% | 7 | | Sep 2026 | Welding equipment brands | 80 | 3.8% | 8 | | Oct 2025 | MIG welder brands | 10 | 1.3% | 6 | | Nov 2025 | MIG welder brands | 10 | 1.4% | 5 | | Dec 2025 | MIG welder brands | 0 | 0% | 7 | | Jan 2026 | MIG welder brands | 20 | 2.9% | 5 | | Feb 2026 | MIG welder brands | 10 | 1.5% | 5 | | Mar 2026 | MIG welder brands | 10 | 1.5% | 5 | | Apr 2026 | MIG welder brands | 10 | 1.3% | 5 | | May 2026 | MIG welder brands | 20 | 2.4% | 5 | | Jun 2026 | MIG welder brands | 10 | 1.1% | 5 | | Jul 2026 | MIG welder brands | 20 | 2.1% | 5 | | Aug 2026 | MIG welder brands | 20 | 2.1% | 5 | | Sep 2026 | MIG welder brands | 10 | 1.1% | 6 | | Oct 2025 | Welding cart brands | 10 | 1.7% | 4 | | Nov 2025 | Welding cart brands | 10 | 1.7% | 3 | | Dec 2025 | Welding cart brands | 0 | 0% | 5 | | Jan 2026 | Welding cart brands | 20 | 3.6% | 3 | | Feb 2026 | Welding cart brands | 10 | 1.9% | 3 | | Mar 2026 | Welding cart brands | 10 | 1.4% | 3 | | Apr 2026 | Welding cart brands | 10 | 1.5% | 3 | | May 2026 | Welding cart brands | 20 | 2.9% | 3 | | Jun 2026 | Welding cart brands | 10 | 1.6% | 3 | | Jul 2026 | Welding cart brands | 20 | 3.3% | 3 | | Aug 2026 | Welding cart brands | 20 | 3.1% | 3 | | Sep 2026 | Welding cart brands | 10 | 1.6% | 4 | | Oct 2025 | TIG brands | 10 | 2.4% | 4 | | Nov 2025 | TIG brands | 10 | 2.5% | 3 | | Dec 2025 | TIG brands | 0 | 0% | 5 | | Jan 2026 | TIG brands | 20 | 4.9% | 3 | | Feb 2026 | TIG brands | 10 | 2.4% | 3 | | Mar 2026 | TIG brands | 10 | 1.7% | 3 | | Apr 2026 | TIG brands | 10 | 2.1% | 3 | | May 2026 | TIG brands | 20 | 3.6% | 3 | | Jun 2026 | TIG brands | 10 | 2% | 3 | | Jul 2026 | TIG brands | 20 | 4.3% | 3 | | Aug 2026 | TIG brands | 20 | 3.6% | 3 | | Sep 2026 | TIG brands | 10 | 2% | 4 | | Oct 2025 | Plasma cutter brands | 10 | 4.2% | 3 | | Nov 2025 | Plasma cutter brands | 10 | 4.3% | 2 | | Dec 2025 | Plasma cutter brands | 0 | 0% | 3 | | Jan 2026 | Plasma cutter brands | 20 | 10% | 2 | | Feb 2026 | Plasma cutter brands | 10 | 6.3% | 2 | | Mar 2026 | Plasma cutter brands | 10 | 5.3% | 2 | | Apr 2026 | Plasma cutter brands | 10 | 4.3% | 2 | | May 2026 | Plasma cutter brands | 20 | 9.5% | 2 | | Jun 2026 | Plasma cutter brands | 10 | 5.3% | 2 | | Jul 2026 | Plasma cutter brands | 20 | 9.5% | 2 | | Aug 2026 | Plasma cutter brands | 20 | 10% | 2 | | Sep 2026 | Plasma cutter brands | 10 | 4.8% | 3 | | Oct 2025 | Stick welder brands | 10 | 4.2% | 3 | | Nov 2025 | Stick welder brands | 10 | 4.3% | 2 | | Dec 2025 | Stick welder brands | 0 | 0% | 4 | | Jan 2026 | Stick welder brands | 20 | 10% | 2 | | Feb 2026 | Stick welder brands | 10 | 5.9% | 2 | | Mar 2026 | Stick welder brands | 10 | 5% | 2 | | Apr 2026 | Stick welder brands | 10 | 4.3% | 2 | | May 2026 | Stick welder brands | 20 | 9.1% | 2 | | Jun 2026 | Stick welder brands | 10 | 5.3% | 2 | | Jul 2026 | Stick welder brands | 20 | 9.5% | 2 | | Aug 2026 | Stick welder brands | 20 | 9.5% | 2 | | Sep 2026 | Stick welder brands | 10 | 4.8% | 3 | ## How are ESAB’s branded searches counted? Brandwave collects information about searches that people make online using ESAB’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “esab mig welder” - “esab rebel welder” - “esab stick welder” - “esab tig welder” - “esab welders” - “esab welding machine” ## Which welding equipment brands compete with ESAB? - [Cigweld](/demand/nz/brands/cigweld) - [Fronius](/demand/nz/brands/fronius) - [Lincoln Electric](/demand/nz/brands/lincoln-electric): Head-to-head: /demand/nz/compare/esab-vs-lincoln-electric - [WIA](/demand/nz/brands/wia): Head-to-head: /demand/nz/compare/esab-vs-wia - [Miller](/demand/nz/brands/miller): Head-to-head: /demand/nz/compare/esab-vs-miller - [Kemppi](/demand/nz/brands/kemppi): Head-to-head: /demand/nz/compare/esab-vs-kemppi - [UNIMIG](/demand/nz/brands/unimig): Head-to-head: /demand/nz/compare/esab-vs-unimig ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "ESAB: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/esab This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/esab. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.