---
title: "EROAD: search popularity and Share of Search in New Zealand"
description: "EROAD provides fleet tracking in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/eroad"
publisher: "Brandwave"
---

# EROAD: search popularity and Share of Search in New Zealand

EROAD provides fleet tracking in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: EROAD
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among fleet telematics providers**: 86.5%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Fleet telematics providers | 1 | 86.5% | 9.9K |

- [Fleet telematics providers](/demand/nz/categories/nz-fleet-telematics-providers)

## How has branded search demand for EROAD changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for EROAD in New Zealand fell from 10.6K to 9.9K.
- Across the 11 months ending August 2026, EROAD’s estimated Share of Search among fleet telematics providers in New Zealand increased from 85.3% to 86.5%.
- Across the 11 months ending August 2026, EROAD’s estimated Share of Search among fleet telematics providers in New Zealand peaked at 87.6% in June 2026 and was lowest at 83.4% in March 2026.

## How did search popularity change for New Zealand fleet telematics providers in August 2026?

- In August 2026, Smartrak gained estimated Share of Search among fleet telematics providers in New Zealand, from 3% to 3.6%.
- Teletrac Navman’s estimated Share of Search among fleet telematics providers in New Zealand has gained ground for 3 months in a row, from 6.2% to 7.7% in August 2026.
- Estimated monthly branded searches for Geotab in New Zealand rose 25% over 11 measured months, from 160 to 200 in August 2026.
- Estimated monthly branded searches for Webfleet in New Zealand fell 50% over 11 measured months, from 120 to 60 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Fleet telematics providers | 10.6K | 85.3% | 1 |
| Nov 2025 | Fleet telematics providers | 10.8K | 83.7% | 1 |
| Dec 2025 | Fleet telematics providers | 8.6K | 86.1% | 1 |
| Jan 2026 | Fleet telematics providers | 8.8K | 83.7% | 1 |
| Feb 2026 | Fleet telematics providers | 9.9K | 85% | 1 |
| Mar 2026 | Fleet telematics providers | 10.4K | 83.4% | 1 |
| Apr 2026 | Fleet telematics providers | 10.2K | 86.5% | 1 |
| May 2026 | Fleet telematics providers | 10.1K | 87.3% | 1 |
| Jun 2026 | Fleet telematics providers | 9.9K | 87.6% | 1 |
| Jul 2026 | Fleet telematics providers | 10K | 86.9% | 1 |
| Aug 2026 | Fleet telematics providers | 9.9K | 86.5% | 1 |
| Sep 2026 | Fleet telematics providers | — | — | — |

## How is EROAD measured?

Brandwave collects information about searches that people make online using EROAD’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “eroad”
- “eroad app”
- “eroad assist”
- “eroad co nz”
- “eroad contact”
- “eroad gps tracking”
- “eroad inspect”
- “eroad inspect app”
- “eroad logbook”
- “eroad ltd”
- “eroad near me”
- “eroad nz”
- “eroad online”
- “eroad ruc”
- “eroad support”
- “eroad where”
- “my eroad”

## Which fleet telematics providers compete with EROAD?

- [Teletrac Navman](/demand/nz/brands/teletrac-navman): Head-to-head: /demand/nz/compare/eroad-vs-teletrac-navman
- [Smartrak](/demand/nz/brands/smartrak): Head-to-head: /demand/nz/compare/eroad-vs-smartrak
- [Geotab](/demand/nz/brands/geotab): Head-to-head: /demand/nz/compare/eroad-vs-geotab
- [Webfleet](/demand/nz/brands/webfleet): Head-to-head: /demand/nz/compare/eroad-vs-webfleet

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "EROAD: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/eroad

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/eroad. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.