--- title: "Ernie Ball: search popularity in New Zealand" description: "Ernie Ball makes guitar strings. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/ernie-ball" publisher: "Brandwave" --- # Ernie Ball: search popularity in New Zealand Ernie Ball makes guitar strings. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Ernie Ball - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among guitar string brands**: 36.1% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Guitar string brands | 2 | 36.1% | 350 | - [Guitar string brands](/demand/nz/categories/nz-guitar-string-brands) ## Top guitar string brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Ernie Ball appeared in all five answers. Ernie Ball is the second most recommended of the four. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | D'Addario | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Ernie Ball | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Elixir Strings | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Martin | 4th | 3 of 3 | 1 of 2 | 4 of 5 | ## Every AI answer about guitar string brands - Asked ChatGPT "Which guitar string brand should I buy in New Zealand?": 1. D'Addario, 2. Ernie Ball, 3. Elixir Strings, 4. Martin - Asked ChatGPT "What are the best guitar string brands in New Zealand?": 1. D'Addario, 2. Ernie Ball, 3. Elixir Strings, 4. Martin - Asked ChatGPT "What's the best guitar string brand in New Zealand for a new string set?": 1. D'Addario, 2. Elixir Strings, 3. Ernie Ball, 4. Martin - Searched Google, AI Overview "best guitar strings": 1. Ernie Ball, 2. Elixir Strings, 3. D'Addario, 4. Martin - Searched Google, AI Overview "electric guitar strings nz": 1. Ernie Ball, 2. D'Addario, 3. Elixir Strings Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Ernie Ball changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Ernie Ball in New Zealand rose from 280 to 350. - Across the 12 months ending September 2026, Ernie Ball’s share of searches among guitar string brands in New Zealand increased from 28.3% to 36.1%. - Across the 12 months ending September 2026, Ernie Ball’s share of searches among guitar string brands in New Zealand peaked at 45.6% in May 2026 and was lowest at 24.3% in March 2026. ## How did search popularity change for New Zealand guitar string brands in September 2026? - In September 2026, Ernie Ball gained share of searches among guitar string brands in New Zealand, from 31.8% to 36.1%. - In September 2026, Elixir Strings gained share of searches among guitar string brands in New Zealand, from 14% to 16.5%. - In September 2026, Martin lost share of searches among guitar string brands in New Zealand, from 10.9% to 6.2%. - In September 2026, D'Addario lost share of searches among guitar string brands in New Zealand, from 43.4% to 41.2%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Guitar string brands | 280 | 28.3% | 2 | | Nov 2025 | Guitar string brands | 280 | 28% | 2 | | Dec 2025 | Guitar string brands | 280 | 28% | 2 | | Jan 2026 | Guitar string brands | 280 | 30.4% | 2 | | Feb 2026 | Guitar string brands | 350 | 35.4% | 2 | | Mar 2026 | Guitar string brands | 280 | 24.3% | 3 | | Apr 2026 | Guitar string brands | 480 | 39.7% | 1 | | May 2026 | Guitar string brands | 570 | 45.6% | 1 | | Jun 2026 | Guitar string brands | 350 | 36.1% | 2 | | Jul 2026 | Guitar string brands | 370 | 34.3% | 2 | | Aug 2026 | Guitar string brands | 410 | 31.8% | 2 | | Sep 2026 | Guitar string brands | 350 | 36.1% | 2 | ## How are Ernie Ball’s branded searches counted? Brandwave collects information about searches that people make online using Ernie Ball’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “ernie ball” - “ernie ball strings” ## Which guitar string brands compete with Ernie Ball? - [D'Addario](/demand/nz/brands/daddario): Head-to-head: /demand/nz/compare/daddario-vs-ernie-ball - [Elixir Strings](/demand/nz/brands/elixir-strings): Head-to-head: /demand/nz/compare/elixir-strings-vs-ernie-ball - [Martin](/demand/nz/brands/martin-guitars): Head-to-head: /demand/nz/compare/ernie-ball-vs-martin-guitars ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Ernie Ball: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/ernie-ball This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/ernie-ball. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.