---
title: "Equifax: search popularity and Share of Search in New Zealand"
description: "Equifax provides credit reports and scores in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/equifax"
publisher: "Brandwave"
---

# Equifax: search popularity and Share of Search in New Zealand

Equifax provides credit reports and scores in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Equifax
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among credit score services**: 19.1%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Credit score services | 2 | 19.1% | 3.4K |

- [Credit score services](/demand/nz/categories/nz-credit-check-services)

## How has branded search demand for Equifax changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Equifax in New Zealand rose from 2.9K to 3.4K.
- Across the 11 months ending August 2026, Equifax’s estimated Share of Search among credit score services in New Zealand increased from 16.7% to 19.1%.
- Across the 11 months ending August 2026, Equifax’s estimated Share of Search among credit score services in New Zealand peaked at 20% in July 2026 and was lowest at 16.4% in April 2026.

## How did search popularity change for New Zealand credit score services in August 2026?

- In August 2026, Centrix gained estimated Share of Search among credit score services in New Zealand, from 63.2% to 66.2%.
- In August 2026, illion lost estimated Share of Search among credit score services in New Zealand, from 6.8% to 5.3%.
- In August 2026, Equifax lost estimated Share of Search among credit score services in New Zealand, from 20% to 19.1%.
- In August 2026, Credit Simple lost estimated Share of Search among credit score services in New Zealand, from 10% to 9.5%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Credit score services | 2.9K | 16.7% | 2 |
| Nov 2025 | Credit score services | 2.9K | 16.9% | 2 |
| Dec 2025 | Credit score services | 2.4K | 16.5% | 2 |
| Jan 2026 | Credit score services | 2.9K | 16.9% | 2 |
| Feb 2026 | Credit score services | 2.9K | 18% | 2 |
| Mar 2026 | Credit score services | 2.9K | 16.8% | 2 |
| Apr 2026 | Credit score services | 2.5K | 16.4% | 2 |
| May 2026 | Credit score services | 3K | 19.1% | 2 |
| Jun 2026 | Credit score services | 3.4K | 19.4% | 2 |
| Jul 2026 | Credit score services | 3.1K | 20% | 2 |
| Aug 2026 | Credit score services | 3.4K | 19.1% | 2 |
| Sep 2026 | Credit score services | — | — | — |

## How is Equifax measured?

Brandwave collects information about searches that people make online using Equifax’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “equifax”
- “equifax australia”
- “equifax co nz”
- “equifax credit check”
- “equifax credit file”
- “equifax credit score”
- “equifax near me”
- “equifax nz”
- “equifax online”
- “freecreditreport equifax”

## Which credit score services compete with Equifax?

- [Centrix](/demand/nz/brands/centrix): Head-to-head: /demand/nz/compare/centrix-vs-equifax
- [Credit Simple](/demand/nz/brands/credit-simple): Head-to-head: /demand/nz/compare/credit-simple-vs-equifax
- [illion](/demand/nz/brands/illion): Head-to-head: /demand/nz/compare/equifax-vs-illion

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Equifax: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/equifax

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/equifax. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.