--- title: "Epson: search popularity and Share of Search in New Zealand" description: "Epson offers printers for home and small office use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/epson" publisher: "Brandwave" --- # Epson: search popularity and Share of Search in New Zealand Epson offers printers for home and small office use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Epson - **Market**: New Zealand - **Measured month**: Aug 2026 - **Share of Search among printer brands**: 11.5% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Printer brands | 3 | 11.5% | 6.8K | | Projector brands | 1 | 75.3% | 6.8K | - [Printer brands](/demand/nz/categories/nz-printer-brands) - [Projector brands](/demand/nz/categories/nz-projector-brands) ## How has branded search demand for Epson changed in New Zealand over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Epson in New Zealand rose from 5.8K to 6.8K. - Across the 11 months ending August 2026, Epson’s estimated Share of Search among printer brands in New Zealand increased from 10.4% to 11.5%. - Across the 11 months ending August 2026, Epson’s estimated Share of Search among printer brands in New Zealand peaked at 12% in June 2026 and was lowest at 9.4% in November 2025. - Across the 11 months ending August 2026, Epson’s estimated Share of Search among projector brands in New Zealand increased from 74.2% to 75.3%. - Across the 11 months ending August 2026, Epson’s estimated Share of Search among projector brands in New Zealand peaked at 81.1% in March 2026 and was lowest at 69.3% in July 2026. ## How did search popularity change for New Zealand printer brands in August 2026? - In August 2026, HP gained estimated Share of Search among printer brands in New Zealand, from 31.8% to 32.8%. - In August 2026, Canon lost estimated Share of Search among printer brands in New Zealand, from 47.7% to 46%. - In August 2026, Kyocera rose from 6th to 5th among printer brands in New Zealand. - In August 2026, Fuji Xerox fell from 5th to 6th among printer brands in New Zealand. - Estimated monthly branded searches for Epson in New Zealand rose 16% over 11 measured months, from 5.8K to 6.8K in August 2026. ## How did search popularity change for New Zealand projector brands in August 2026? - In August 2026, Epson gained estimated Share of Search among projector brands in New Zealand, from 69.3% to 75.3%. - In August 2026, XGIMI lost estimated Share of Search among projector brands in New Zealand, from 17.6% to 13.1%. - In August 2026, BenQ lost estimated Share of Search among projector brands in New Zealand, from 6% to 4.8%. - In August 2026, Nebula by Anker lost estimated Share of Search among projector brands in New Zealand, from 6.5% to 5.7%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Printer brands | 5.8K | 10.4% | 3 | | Nov 2025 | Printer brands | 6K | 9.4% | 3 | | Dec 2025 | Printer brands | 5.6K | 10.1% | 3 | | Jan 2026 | Printer brands | 6.2K | 10.5% | 3 | | Feb 2026 | Printer brands | 5.9K | 11.4% | 3 | | Mar 2026 | Printer brands | 6.2K | 10.4% | 3 | | Apr 2026 | Printer brands | 6.2K | 11.9% | 3 | | May 2026 | Printer brands | 6.2K | 11.3% | 3 | | Jun 2026 | Printer brands | 6.8K | 12% | 3 | | Jul 2026 | Printer brands | 6.5K | 11.3% | 3 | | Aug 2026 | Printer brands | 6.8K | 11.5% | 3 | | Sep 2026 | Printer brands | — | — | — | | Oct 2025 | Projector brands | 5.8K | 74.2% | 1 | | Nov 2025 | Projector brands | 6K | 69.8% | 1 | | Dec 2025 | Projector brands | 5.6K | 71.6% | 1 | | Jan 2026 | Projector brands | 6.2K | 79% | 1 | | Feb 2026 | Projector brands | 5.9K | 78.6% | 1 | | Mar 2026 | Projector brands | 6.2K | 81.1% | 1 | | Apr 2026 | Projector brands | 6.2K | 76.3% | 1 | | May 2026 | Projector brands | 6.2K | 74.8% | 1 | | Jun 2026 | Projector brands | 6.8K | 76.2% | 1 | | Jul 2026 | Projector brands | 6.5K | 69.3% | 1 | | Aug 2026 | Projector brands | 6.8K | 75.3% | 1 | | Sep 2026 | Projector brands | — | — | — | ## How is Epson measured? Brandwave collects information about searches that people make online using Epson’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “epson” - “epson co nz” - “epson eb 535w projector” - “epson eb 685w projector” - “epson ecotank et 2810” - “epson ecotank et 8550” - “epson ecotank printer” - “epson et” - “epson et 2810” - “epson et 8550” - “epson home cinema 2350 projector” - “epson home cinema 5050ub projector” - “epson home theatre projector” - “epson ink” - “epson ink cartridges” - “epson ink printer” - “epson near me” - “epson nz” - “epson online” - “epson printer” - “epson projector” - “epson short throw projector” - “epson toner” - “epson v850” - “epson video projector” - “epson xp 4200” ## Which printer brands compete with Epson? - [Canon](/demand/nz/brands/canon): Head-to-head: /demand/nz/compare/canon-vs-epson - [HP](/demand/nz/brands/hp): Head-to-head: /demand/nz/compare/epson-vs-hp - [Brother](/demand/nz/brands/brother): Head-to-head: /demand/nz/compare/brother-vs-epson - [Kyocera](/demand/nz/brands/kyocera): Head-to-head: /demand/nz/compare/epson-vs-kyocera - [Fuji Xerox](/demand/nz/brands/fuji-xerox): Head-to-head: /demand/nz/compare/epson-vs-fuji-xerox ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Epson: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/epson This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/epson. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.