---
title: "Epplett & Co: search popularity and Share of Search in New Zealand"
description: "Epplett & Co provides accounting, tax and business advisory services in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/epplett-co"
publisher: "Brandwave"
---

# Epplett & Co: search popularity and Share of Search in New Zealand

Epplett & Co provides accounting, tax and business advisory services in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Epplett & Co
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among hastings accounting firms**: 4.5%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Hastings accounting firms | 3 | 4.5% | 30 |

- [Hastings accounting firms](/demand/nz/categories/nz-hastings-accounting-firms)

## How has branded search demand for Epplett & Co changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Epplett & Co in New Zealand held steady at 30.
- Across the 11 months ending August 2026, Epplett & Co’s estimated Share of Search among hastings accounting firms in New Zealand peaked at 5.3% in July 2026 and was lowest at 2.3% in December 2025.

## How did search popularity change for New Zealand hastings accounting firms in August 2026?

- In August 2026, Nexia New Zealand gained estimated Share of Search among hastings accounting firms in New Zealand, from 56.1% to 59.1%.
- In August 2026, Tax Link lost estimated Share of Search among hastings accounting firms in New Zealand, from 38.6% to 36.4%.
- In August 2026, Epplett & Co lost estimated Share of Search among hastings accounting firms in New Zealand, from 5.3% to 4.5%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Hastings accounting firms | 30 | 4.2% | 3 |
| Nov 2025 | Hastings accounting firms | 20 | 4% | 3 |
| Dec 2025 | Hastings accounting firms | 10 | 2.3% | 3 |
| Jan 2026 | Hastings accounting firms | 20 | 3.6% | 3 |
| Feb 2026 | Hastings accounting firms | 30 | 4.2% | 3 |
| Mar 2026 | Hastings accounting firms | 30 | 3.5% | 3 |
| Apr 2026 | Hastings accounting firms | 20 | 2.9% | 3 |
| May 2026 | Hastings accounting firms | 30 | 3.9% | 3 |
| Jun 2026 | Hastings accounting firms | 20 | 2.9% | 3 |
| Jul 2026 | Hastings accounting firms | 30 | 5.3% | 3 |
| Aug 2026 | Hastings accounting firms | 30 | 4.5% | 3 |
| Sep 2026 | Hastings accounting firms | — | — | — |

## How is Epplett & Co measured?

Brandwave collects information about searches that people make online using Epplett & Co’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “epplett”

## Which hastings accounting firms compete with Epplett & Co?

- [Nexia New Zealand](/demand/nz/brands/nexia-new-zealand): Head-to-head: /demand/nz/compare/epplett-co-vs-nexia-new-zealand
- [Tax Link](/demand/nz/brands/tax-link): Head-to-head: /demand/nz/compare/epplett-co-vs-tax-link

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Epplett & Co: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/epplett-co

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/epplett-co. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.