---
title: "Enterprise Rent-A-Car: search popularity and Share of Search in New Zealand"
description: "Enterprise Rent-A-Car rents cars in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/enterprise-rent-a-car"
publisher: "Brandwave"
---

# Enterprise Rent-A-Car: search popularity and Share of Search in New Zealand

Enterprise Rent-A-Car rents cars in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Enterprise Rent-A-Car
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among rental car companies**: 2.5%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Rental car companies | 10 | 2.5% | 3K |

- [Rental car companies](/demand/nz/categories/nz-rental-car-companies)

## How has branded search demand for Enterprise Rent-A-Car changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Enterprise Rent-A-Car in New Zealand rose from 2.1K to 3K.
- Across the 11 months ending August 2026, Enterprise Rent-A-Car’s estimated Share of Search among rental car companies in New Zealand increased from 1.6% to 2.5%.
- Across the 11 months ending August 2026, Enterprise Rent-A-Car’s estimated Share of Search among rental car companies in New Zealand peaked at 2.7% in July 2026 and was lowest at 1.4% in January 2026.
- Across the 11 months ending August 2026, Enterprise Rent-A-Car rose from 11th to 10th among rental car companies in New Zealand.

## How did search popularity change for New Zealand rental car companies in August 2026?

- In August 2026, Budget overtook GO Rentals to rank 5th among rental car companies in New Zealand, at 10%.
- In August 2026, Snap Rentals gained estimated Share of Search among rental car companies in New Zealand, from 14.9% to 16.6%.
- In August 2026, Hertz gained estimated Share of Search among rental car companies in New Zealand, from 12.9% to 14%.
- In August 2026, Avis lost estimated Share of Search among rental car companies in New Zealand, from 14.9% to 14.1%.
- In August 2026, Apex Car Rentals lost estimated Share of Search among rental car companies in New Zealand, from 11.1% to 10.5%.
- In August 2026, Europcar lost estimated Share of Search among rental car companies in New Zealand, from 6.6% to 6%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Rental car companies | 2.1K | 1.6% | 11 |
| Nov 2025 | Rental car companies | 2.4K | 1.7% | 12 |
| Dec 2025 | Rental car companies | 2.1K | 1.5% | 12 |
| Jan 2026 | Rental car companies | 2.3K | 1.4% | 12 |
| Feb 2026 | Rental car companies | 2.3K | 1.5% | 12 |
| Mar 2026 | Rental car companies | 2.3K | 1.4% | 12 |
| Apr 2026 | Rental car companies | 2.3K | 1.8% | 11 |
| May 2026 | Rental car companies | 2.4K | 2.1% | 11 |
| Jun 2026 | Rental car companies | 1.8K | 1.7% | 11 |
| Jul 2026 | Rental car companies | 3K | 2.7% | 10 |
| Aug 2026 | Rental car companies | 3K | 2.5% | 10 |
| Sep 2026 | Rental car companies | — | — | — |

## How is Enterprise Rent-A-Car measured?

Brandwave collects information about searches that people make online using Enterprise Rent-A-Car’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “enterprise car rental”
- “enterprise car rental auckland airport”
- “enterprise car rental near me”
- “enterprise car rental nz”
- “enterprise rent a car rental”

## Which rental car companies compete with Enterprise Rent-A-Car?

- [Snap Rentals](/demand/nz/brands/snap-rentals)
- [Avis](/demand/nz/brands/avis)
- [Hertz](/demand/nz/brands/hertz)
- [Apex Car Rentals](/demand/nz/brands/apex-car-rentals)
- [Budget](/demand/nz/brands/budget)
- [GO Rentals](/demand/nz/brands/go-rentals)
- [Ezi Car Rental](/demand/nz/brands/ezi-car-rental): Head-to-head: /demand/nz/compare/enterprise-rent-a-car-vs-ezi-car-rental
- [Europcar](/demand/nz/brands/europcar): Head-to-head: /demand/nz/compare/enterprise-rent-a-car-vs-europcar
- [Jucy](/demand/nz/brands/jucy): Head-to-head: /demand/nz/compare/enterprise-rent-a-car-vs-jucy
- [Thrifty](/demand/nz/brands/thrifty): Head-to-head: /demand/nz/compare/enterprise-rent-a-car-vs-thrifty
- [Ace Rental Cars](/demand/nz/brands/ace-rental-cars): Head-to-head: /demand/nz/compare/ace-rental-cars-vs-enterprise-rent-a-car

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Enterprise Rent-A-Car: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/enterprise-rent-a-car

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/enterprise-rent-a-car. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.