--- title: "Engel: search popularity and Share of Search in New Zealand" description: "Engel makes portable fridges sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/engel" publisher: "Brandwave" --- # Engel: search popularity and Share of Search in New Zealand Engel makes portable fridges sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Engel - **Market**: New Zealand - **Measured month**: Aug 2026 - **Share of Search among chilly bin and cooler brands**: 0.79% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Chilly bin and cooler brands | 5 | 0.79% | 150 | | Portable fridge brands | 2 | 17.6% | 150 | - [Chilly bin and cooler brands](/demand/nz/categories/nz-chilly-bin-brands) - [Portable fridge brands](/demand/nz/categories/nz-portable-fridge-brands) ## How has branded search demand for Engel changed in New Zealand over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Engel in New Zealand fell from 290 to 150. - Across the 11 months ending August 2026, Engel’s estimated Share of Search among chilly bin and cooler brands in New Zealand decreased from 1.8% to 0.79%. - Across the 11 months ending August 2026, Engel’s estimated Share of Search among portable fridge brands in New Zealand decreased from 19.1% to 17.6%. - Across the 11 months ending August 2026, Engel’s estimated Share of Search among portable fridge brands in New Zealand peaked at 22.4% in June 2026 and was lowest at 15.6% in January 2026. ## How did search popularity change for New Zealand chilly bin and cooler brands in August 2026? - In August 2026, Icey-Tek gained estimated Share of Search among chilly bin and cooler brands in New Zealand, from 8.1% to 9.6%. - In August 2026, YETI lost estimated Share of Search among chilly bin and cooler brands in New Zealand, from 84.6% to 83.6%. - Estimated monthly branded searches for Engel in New Zealand fell 48.3% over 11 measured months, from 290 to 150 in August 2026. - Estimated monthly branded searches for Igloo in New Zealand fell 37.2% over 11 measured months, from 430 to 270 in August 2026. - Estimated monthly branded searches for Esky in New Zealand fell 25% over 11 measured months, from 1K to 780 in August 2026. - Estimated monthly branded searches for Techni Ice in New Zealand fell 11.1% over 11 measured months, from 90 to 80 in August 2026. ## How did search popularity change for New Zealand portable fridge brands in August 2026? - In August 2026, Dometic gained estimated Share of Search among portable fridge brands in New Zealand, from 70.6% to 76.5%. - In August 2026, Engel lost estimated Share of Search among portable fridge brands in New Zealand, from 22.4% to 17.6%. - In August 2026, EvaKool lost estimated Share of Search among portable fridge brands in New Zealand, from 7.1% to 5.9%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Chilly bin and cooler brands | 290 | 1.8% | 5 | | Nov 2025 | Chilly bin and cooler brands | 340 | 1.1% | 5 | | Dec 2025 | Chilly bin and cooler brands | 390 | 0.88% | 5 | | Jan 2026 | Chilly bin and cooler brands | 290 | 1.1% | 5 | | Feb 2026 | Chilly bin and cooler brands | 260 | 1.4% | 5 | | Mar 2026 | Chilly bin and cooler brands | 230 | 1.4% | 5 | | Apr 2026 | Chilly bin and cooler brands | 140 | 0.93% | 5 | | May 2026 | Chilly bin and cooler brands | 170 | 0.96% | 5 | | Jun 2026 | Chilly bin and cooler brands | 170 | 1.1% | 5 | | Jul 2026 | Chilly bin and cooler brands | 190 | 1.2% | 5 | | Aug 2026 | Chilly bin and cooler brands | 150 | 0.79% | 5 | | Sep 2026 | Chilly bin and cooler brands | — | — | — | | Oct 2025 | Portable fridge brands | 290 | 19.1% | 2 | | Nov 2025 | Portable fridge brands | 340 | 20.6% | 2 | | Dec 2025 | Portable fridge brands | 390 | 19.1% | 2 | | Jan 2026 | Portable fridge brands | 290 | 15.6% | 2 | | Feb 2026 | Portable fridge brands | 260 | 19.5% | 2 | | Mar 2026 | Portable fridge brands | 230 | 20.4% | 2 | | Apr 2026 | Portable fridge brands | 140 | 15.9% | 2 | | May 2026 | Portable fridge brands | 170 | 20% | 2 | | Jun 2026 | Portable fridge brands | 170 | 22.4% | 2 | | Jul 2026 | Portable fridge brands | 190 | 22.4% | 2 | | Aug 2026 | Portable fridge brands | 150 | 17.6% | 2 | | Sep 2026 | Portable fridge brands | — | — | — | ## How is Engel measured? Brandwave collects information about searches that people make online using Engel’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “engel 12v fridge” - “engel camping fridge” - “engel cooler” - “engel esky” - “engel freezer” - “engel fridge” - “engel fridge freezer” - “engel icebox” - “engel portable fridge” ## Which chilly bin and cooler brands compete with Engel? - [YETI](/demand/nz/brands/yeti): Head-to-head: /demand/nz/compare/engel-vs-yeti - [Icey-Tek](/demand/nz/brands/icey-tek): Head-to-head: /demand/nz/compare/engel-vs-icey-tek - [Esky](/demand/nz/brands/esky): Head-to-head: /demand/nz/compare/engel-vs-esky - [Igloo](/demand/nz/brands/igloo): Head-to-head: /demand/nz/compare/engel-vs-igloo - [Techni Ice](/demand/nz/brands/techni-ice): Head-to-head: /demand/nz/compare/engel-vs-techni-ice ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Engel: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/engel This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/engel. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.