---
title: "Endura: search popularity in New Zealand"
description: "Endura is a cycling clothing brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/endura"
publisher: "Brandwave"
---

# Endura: search popularity in New Zealand

Endura is a cycling clothing brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Endura
- **Market**: New Zealand
- **Measured month**: Sep 2026
- **Share of Search among mountain bike clothing brands**: 1.8%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Mountain bike clothing brands | 6 | 1.8% | 210 |
| Bib shorts brands | 4 | 7.3% | 210 |
| Bike gloves brands | 3 | 9.4% | 210 |
| MTB gloves brands | 3 | 13.8% | 210 |

- [Mountain bike clothing brands](/demand/nz/categories/nz-mountain-bike-clothing-brands)
- [Bib shorts brands](/demand/nz/categories/nz-bib-shorts-brands)
- [Bike gloves brands](/demand/nz/categories/nz-bike-gloves-brands)
- [MTB gloves brands](/demand/nz/categories/nz-mtb-gloves-brands)

## Top mountain bike clothing brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Endura did not appear in any of the five answers.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Mons Royale | 1st | 3 of 3 | 1 of 2 | 4 of 5 |
| Fox Racing | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| DHaRCO | 3rd | 2 of 3 | 1 of 2 | 3 of 5 |
| Ground Effect | 4th | 2 of 3 | 1 of 2 | 3 of 5 |
| Troy Lee Designs | 5th | 2 of 3 | 0 of 2 | 2 of 5 |
| Endura | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about mountain bike clothing brands

- Asked ChatGPT "Which mountain bike clothing brand should I buy in New Zealand?": 1. Fox Racing, 2. DHaRCO, 3. Mons Royale, 4. Troy Lee Designs
- Asked ChatGPT "What are the best mountain bike clothing brands in New Zealand?": 1. DHaRCO, 2. Mons Royale, 3. Fox Racing, 4. Troy Lee Designs, 5. Ground Effect
- Asked ChatGPT "What's the best mountain bike clothing brand in New Zealand for trail riding?": 1. Mons Royale, 2. Ground Effect, 3. Fox Racing
- Searched Google, AI Overview "mountain bike clothing nz": 1. Ground Effect, 2. Fox Racing, 3. Mons Royale, 4. DHaRCO
- Searched Google, AI Overview "bike shorts nz": 1. Fox Racing

Not named in any answer: Endura.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## How has branded search demand for Endura changed in New Zealand over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Endura in New Zealand held steady at 210.
- Across the 12 months ending September 2026, Endura’s share of searches among mountain bike clothing brands in New Zealand decreased from 2.5% to 1.8%.
- Across the 12 months ending September 2026, Endura’s share of searches among mountain bike clothing brands in New Zealand peaked at 2.8% in August 2026 and was lowest at 1.3% in May 2026.
- Across the 12 months ending September 2026, Endura’s share of searches among bib shorts brands in New Zealand peaked at 13.2% in August 2026 and was lowest at 5% in May 2026.
- Across the 12 months ending September 2026, Endura rose from 5th to 4th among bib shorts brands in New Zealand.
- Across the 12 months ending September 2026, Endura’s share of searches among bike gloves brands in New Zealand increased from 8.8% to 9.4%.
- Across the 12 months ending September 2026, Endura’s share of searches among bike gloves brands in New Zealand peaked at 18.5% in August 2026 and was lowest at 6.3% in May 2026.
- Across the 12 months ending September 2026, Endura rose from 4th to 3rd among bike gloves brands in New Zealand.
- Across the 12 months ending September 2026, Endura’s share of searches among MTB gloves brands in New Zealand decreased from 14.6% to 13.8%.
- Across the 12 months ending September 2026, Endura’s share of searches among MTB gloves brands in New Zealand peaked at 22.7% in August 2026 and was lowest at 10.8% in December 2025.

## How did search popularity change for New Zealand mountain bike clothing brands in September 2026?

- In September 2026, DHaRCO overtook Endura to rank 5th among mountain bike clothing brands in New Zealand, with 3.3% of the searches.
- In September 2026, Ground Effect gained share of searches among mountain bike clothing brands in New Zealand, from 5.2% to 6.2%.
- In September 2026, Troy Lee Designs gained share of searches among mountain bike clothing brands in New Zealand, from 5.2% to 6.1%.
- In September 2026, Fox Racing gained share of searches among mountain bike clothing brands in New Zealand, from 3.4% to 4.1%.
- In September 2026, Mons Royale lost share of searches among mountain bike clothing brands in New Zealand, from 81.5% to 78.6%.
- In September 2026, Endura lost share of searches among mountain bike clothing brands in New Zealand, from 2.8% to 1.8%.

## How did search popularity change for New Zealand bib shorts brands in September 2026?

- In September 2026, MAAP gained share of searches among bib shorts brands in New Zealand, from 33.1% to 39.7%.
- In September 2026, Rapha gained share of searches among bib shorts brands in New Zealand, from 27% to 27.9%.
- In September 2026, Endura lost share of searches among bib shorts brands in New Zealand, from 13.2% to 7.3%.
- In September 2026, Assos lost share of searches among bib shorts brands in New Zealand, from 8.1% to 6.6%.
- Castelli’s share of searches among bib shorts brands in New Zealand has lost ground for 3 months in a row, from 9.5% to 7% in September 2026.
- In September 2026, Tineli rose from 4th to 3rd among bib shorts brands in New Zealand.

## How did search popularity change for New Zealand bike gloves brands in September 2026?

- In September 2026, Specialized gained share of searches among bike gloves brands in New Zealand, from 47.4% to 58%.
- In September 2026, Endura lost share of searches among bike gloves brands in New Zealand, from 18.5% to 9.4%.
- In September 2026, Fox Racing lost share of searches among bike gloves brands in New Zealand, from 22.7% to 21.4%.
- Castelli’s share of searches among bike gloves brands in New Zealand has lost ground for 3 months in a row, from 12.7% to 7.6% in September 2026.
- Estimated monthly branded searches for Giro in New Zealand rose 50% over 12 measured months, from 20 to 30 in September 2026.
- Estimated monthly branded searches for Pearl Izumi in New Zealand fell 28.6% over 12 measured months, from 70 to 50 in September 2026.

## How did search popularity change for New Zealand MTB gloves brands in September 2026?

- In September 2026, POC overtook 100% to rank 5th among MTB gloves brands in New Zealand, with 1.3% of the searches.
- In September 2026, Troy Lee Designs gained share of searches among MTB gloves brands in New Zealand, from 41.9% to 47.4%.
- In September 2026, Fox Racing gained share of searches among MTB gloves brands in New Zealand, from 28.5% to 32.9%.
- In September 2026, Endura lost share of searches among MTB gloves brands in New Zealand, from 22.7% to 13.8%.
- In September 2026, Giro lost share of searches among MTB gloves brands in New Zealand, from 5.2% to 3.3%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Mountain bike clothing brands | 210 | 2.5% | 6 |
| Nov 2025 | Mountain bike clothing brands | 210 | 1.8% | 6 |
| Dec 2025 | Mountain bike clothing brands | 170 | 1.6% | 6 |
| Jan 2026 | Mountain bike clothing brands | 210 | 2.4% | 6 |
| Feb 2026 | Mountain bike clothing brands | 210 | 2.4% | 6 |
| Mar 2026 | Mountain bike clothing brands | 260 | 2.1% | 6 |
| Apr 2026 | Mountain bike clothing brands | 260 | 2.1% | 6 |
| May 2026 | Mountain bike clothing brands | 170 | 1.3% | 6 |
| Jun 2026 | Mountain bike clothing brands | 210 | 1.7% | 6 |
| Jul 2026 | Mountain bike clothing brands | 210 | 1.5% | 6 |
| Aug 2026 | Mountain bike clothing brands | 390 | 2.8% | 5 |
| Sep 2026 | Mountain bike clothing brands | 210 | 1.8% | 6 |
| Oct 2025 | Bib shorts brands | 210 | 7.7% | 5 |
| Nov 2025 | Bib shorts brands | 210 | 5.6% | 6 |
| Dec 2025 | Bib shorts brands | 170 | 5.9% | 6 |
| Jan 2026 | Bib shorts brands | 210 | 7% | 4 |
| Feb 2026 | Bib shorts brands | 210 | 7.2% | 6 |
| Mar 2026 | Bib shorts brands | 260 | 8.1% | 4 |
| Apr 2026 | Bib shorts brands | 260 | 8.3% | 5 |
| May 2026 | Bib shorts brands | 170 | 5% | 6 |
| Jun 2026 | Bib shorts brands | 210 | 6.6% | 5 |
| Jul 2026 | Bib shorts brands | 210 | 7.2% | 5 |
| Aug 2026 | Bib shorts brands | 390 | 13.2% | 3 |
| Sep 2026 | Bib shorts brands | 210 | 7.3% | 4 |
| Oct 2025 | Bike gloves brands | 210 | 8.8% | 4 |
| Nov 2025 | Bike gloves brands | 210 | 8.3% | 4 |
| Dec 2025 | Bike gloves brands | 170 | 7.9% | 4 |
| Jan 2026 | Bike gloves brands | 210 | 8.5% | 3 |
| Feb 2026 | Bike gloves brands | 210 | 9.2% | 4 |
| Mar 2026 | Bike gloves brands | 260 | 8.8% | 3 |
| Apr 2026 | Bike gloves brands | 260 | 8.8% | 4 |
| May 2026 | Bike gloves brands | 170 | 6.3% | 4 |
| Jun 2026 | Bike gloves brands | 210 | 10.3% | 4 |
| Jul 2026 | Bike gloves brands | 210 | 11.1% | 4 |
| Aug 2026 | Bike gloves brands | 390 | 18.5% | 3 |
| Sep 2026 | Bike gloves brands | 210 | 9.4% | 3 |
| Oct 2025 | MTB gloves brands | 210 | 14.6% | 3 |
| Nov 2025 | MTB gloves brands | 210 | 11.9% | 3 |
| Dec 2025 | MTB gloves brands | 170 | 10.8% | 3 |
| Jan 2026 | MTB gloves brands | 210 | 13.7% | 3 |
| Feb 2026 | MTB gloves brands | 210 | 14.7% | 3 |
| Mar 2026 | MTB gloves brands | 260 | 15.4% | 3 |
| Apr 2026 | MTB gloves brands | 260 | 16.1% | 3 |
| May 2026 | MTB gloves brands | 170 | 11% | 3 |
| Jun 2026 | MTB gloves brands | 210 | 13.4% | 3 |
| Jul 2026 | MTB gloves brands | 210 | 15.7% | 3 |
| Aug 2026 | MTB gloves brands | 390 | 22.7% | 3 |
| Sep 2026 | MTB gloves brands | 210 | 13.8% | 3 |

## How are Endura’s branded searches counted?

Brandwave collects information about searches that people make online using Endura’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “endura”

## Which mountain bike clothing brands compete with Endura?

- [Mons Royale](/demand/nz/brands/mons-royale): Head-to-head: /demand/nz/compare/endura-vs-mons-royale
- [Ground Effect](/demand/nz/brands/ground-effect): Head-to-head: /demand/nz/compare/endura-vs-ground-effect
- [Troy Lee Designs](/demand/nz/brands/troy-lee-designs): Head-to-head: /demand/nz/compare/endura-vs-troy-lee-designs
- [Fox Racing](/demand/nz/brands/fox-racing): Head-to-head: /demand/nz/compare/endura-vs-fox-racing
- [DHaRCO](/demand/nz/brands/dharco): Head-to-head: /demand/nz/compare/dharco-vs-endura

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Endura: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/endura

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/endura. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.